商务英语 Level 5 Unit 2 Part 2 Vocabulary【Internal Resources】

Vocabulary【Internal Resources】

A SWOT analysis consists of internal analysis and external analysis.
In order to handle opportunities and threats, a company needs to understand its internal resources.

financial resources
Financial resources refer to the money that is available for a business to use.
Financial resources include cash, stocks and bonds.
If a company doesn't have enough financial resources, it may be unable to invest in new business projects.

tangible assets
A tangible asset is an asset that has a physical form.
Equipment or property are examples of tangible assets.
If a company needs money urgently, it may sell its tangible assets to raise cash.

tangible: 可触摸的，有形的

intangible assets
An intangible asset is an asset that is not physical.
Intellectual property and brand equity are examples of intangible assets.
Some intangible assets, like brand recognition, cannot be sold, but increase the value of a company.

human capital
Human capital refers to people employed by a company.
It is sometimes called human resources.
Human capital includes employees and the intangible value they add to a company.

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Question

1. The company liquidated most of its assets to generate cash.
2. A lack of financial resources is a major threat to a company and can hinder its activities.
3. A company needs to have enough financial resources to respond to changes in the market.
4. This company was forced to sell most of its tangible assets to pay off its debt.
5. The company was on the verge of bankruptcy so they sold most of their tangible assets in order to stay afloat.
6. Business can invest in human capital by offering training and education opportunities to their employees.
7. Some intangible assets, like copyrights, can be purchased.

liquidate: 变卖
hinder: 妨碍
verge: 接近的
afloat: 飘起来的