TW: collections of premium video content, direct-to-consumer relationships, high-speed networks optimized for video, and an advertising technology platform for premium video
行业趋势:
broadband and video consumption→smartphones and tablets
watch particular TV programs→on-demand streaming services (subscription-video-on-demand service by TW)
content companies's exclusivel wholesale distribution through satellite and cable companies→direct consumer relationships (AT&T原来170m,加上TW370m)
wireless industry has matured, future wireless growth will increasingly depend on ability to offer innovative services, plans and devices and to provide these services in bundled product offerings with broadband services
*购买多个服务能够降低客户流失率,esp for helping broadband service to lower churn rate
公司业务营收变动
no longer include USF fees in revenues
shifts to over-the-top (OTT) video offerings
shifts to unlimited wireless plans
shift of subscribers to higher-speed fiber services
legacy voice, data products, linear video ↓
wireless handset sales and upgrades ↓
wireless service and equipment ↑ (有关handset sales都是unpredictable的)
advanced IP services ↑
合并的效果
运营成本降低:efficiencies and merger synergies, workforce reductions and lower advertising expenses
AT&T/TW作为平台的证据
TW的Turner部分业务的主要收入来源是licensing programming to distribution affiliates(more like channels) and from selling advertising on its networks and digital properties