在电商行业中,SKU是一个经常被使用的术语,但是对于很多人来说,这个词可能还比较陌生。在这篇文章中,我们将详细解释什么是SKU,以及在电商业务中它的作用和意义。
什么是SKU?
SKU是“Stock Keeping Unit”的缩写,即“库存保持单位”。它是一种用于管理库存的编码方式,通常由数字和字母组成。每个SKU都是唯一的,代表着一个特定的产品、颜色、尺寸和其他属性的组合。通过使用SKU,商家可以更好地掌握自己的库存情况,便于管理和操作。
在电商业务中,SKU通常用于管理商品库存、订单处理、价格管理和产品分类等方面。商家可以根据不同的销售渠道、市场需求和产品特性,为每个SKU设置不同的价格、促销活动和营销策略,以便更好地满足客户需求,提高销售效率。
SKU的作用和意义
SKU在电商业务中扮演着重要的角色,它可以帮助商家更好地管理库存、提高销售效率和优化客户体验。以下是SKU的一些主要作用和意义:
1. 管理库存
SKU可以帮助商家更好地管理库存,避免出现库存过多或过少的情况。通过为每个SKU设置独立的库存数量,商家可以更好地掌握自己的库存情况,及时补充库存或清理滞销产品,以便更好地管理库存。
2. 提高销售效率
SKU可以帮助商家更好地管理销售渠道、产品分类和价格管理等方面,以便更好地满足客户需求,提高销售效率。商家可以根据不同的销售渠道、市场需求和产品特性,为每个SKU设置不同的价格、促销活动和营销策略,以便更好地满足客户需求,提高销售效率。
3. 优化客户体验
SKU可以帮助商家更好地管理产品分类、属性和描述等方面,以便更好地满足客户需求,提高客户体验。商家可以通过设置不同的SKU,为客户提供更多的选择和更好的购物体验,以便更好地满足客户需求,提高客户满意度。
请求参数 注册淘宝api调用key
请求参数:num_iid=652874751412&is_promotion=1
参数说明:num_iid:淘宝商品ID
is_promotion:是否获取取促销价
请求参数:num_iid=572050066584&sku_id=3880971359554&is_promotion=0
参数说明:sku_id:SKU ID
num_iid:商品ID
is_promotion:是否获取取促销价
item_sku响应示例
item_get中sku信息响应数据示例
skus: {
sku: [
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28313;1627207:14176659903",
properties_name: "20509:28313:尺码:XS;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159483"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28314;1627207:14176659903",
properties_name: "20509:28314:尺码:S;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 164,
sku_id: "4865002159484"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28315;1627207:14176659903",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 200,
sku_id: "4865002159485"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28316;1627207:14176659903",
properties_name: "20509:28316:尺码:L;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159486"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28317;1627207:14176659903",
properties_name: "20509:28317:尺码:XL;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159487"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013160;1627207:14176659903",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595857"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013161;1627207:14176659903",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595873"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013162;1627207:14176659903",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595889"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013163;1627207:14176659903",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595905"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013164;1627207:14176659903",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595921"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013165;1627207:14176659903",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595937"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053046380;1627207:14176659903",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4863556370127"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082726;1627207:14176659903",
properties_name: "20509:14057082726:尺码:外套原价499,裤子原价369;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4695082137838"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082727;1627207:14176659903",
properties_name: "20509:14057082727:尺码:外套福利价399,裤子福利价299;1627207:14176659903:颜色分类:黄色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4695082137854"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28313;1627207:14261520050",
properties_name: "20509:28313:尺码:XS;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 50,
sku_id: "4865002159523"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28314;1627207:14261520050",
properties_name: "20509:28314:尺码:S;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 30,
sku_id: "4865002159524"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28315;1627207:14261520050",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4865002159525"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28316;1627207:14261520050",
properties_name: "20509:28316:尺码:L;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4865002159526"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28317;1627207:14261520050",
properties_name: "20509:28317:尺码:XL;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4865002159527"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013160;1627207:14261520050",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595859"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013161;1627207:14261520050",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595875"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013162;1627207:14261520050",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595891"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013163;1627207:14261520050",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595907"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013164;1627207:14261520050",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595923"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013165;1627207:14261520050",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595939"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053046380;1627207:14261520050",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4863556370129"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14057082726;1627207:14261520050",
properties_name: "20509:14057082726:尺码:外套原价499,裤子原价369;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4695082137840"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14057082727;1627207:14261520050",
properties_name: "20509:14057082727:尺码:外套福利价399,裤子福利价299;1627207:14261520050:颜色分类:黄色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4695082137856"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28313;1627207:14311122690",
properties_name: "20509:28313:尺码:XS;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159508"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28314;1627207:14311122690",
properties_name: "20509:28314:尺码:S;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 117,
sku_id: "4865002159509"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28315;1627207:14311122690",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 141,
sku_id: "4865002159510"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28316;1627207:14311122690",
properties_name: "20509:28316:尺码:L;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159511"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:28317;1627207:14311122690",
properties_name: "20509:28317:尺码:XL;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4865002159512"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013160;1627207:14311122690",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595863"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013161;1627207:14311122690",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595879"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013162;1627207:14311122690",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595895"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013163;1627207:14311122690",
properties_name: "20509:14053013163:尺码:整体腰部线条会塑造得更漂亮;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595911"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013164;1627207:14311122690",
properties_name: "20509:14053013164:尺码:所以大货统一上移了下;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595927"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053013165;1627207:14311122690",
properties_name: "20509:14053013165:尺码:具体参考白底图效果哦~;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4868083595943"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14053046380;1627207:14311122690",
properties_name: "20509:14053046380:尺码:模特图是调整前的;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4863556370133"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082726;1627207:14311122690",
properties_name: "20509:14057082726:尺码:外套原价499,裤子原价369;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4695082137844"
},
{
price: 299,
total_price: 0,
orginal_price: 399,
properties: "20509:14057082727;1627207:14311122690",
properties_name: "20509:14057082727:尺码:外套福利价399,裤子福利价299;1627207:14311122690:颜色分类:杏色西装(现货3天内发出) 只有S和M码",
quantity: 0,
sku_id: "4695082137860"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28313;1627207:14176659905",
properties_name: "20509:28313:尺码:XS;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 9,
sku_id: "4865002159543"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28314;1627207:14176659905",
properties_name: "20509:28314:尺码:S;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 17,
sku_id: "4865002159544"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28315;1627207:14176659905",
properties_name: "20509:28315:尺码:M 美洋尺码;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 34,
sku_id: "4865002159545"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28316;1627207:14176659905",
properties_name: "20509:28316:尺码:L;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 9,
sku_id: "4865002159546"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:28317;1627207:14176659905",
properties_name: "20509:28317:尺码:XL;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4865002159547"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013160;1627207:14176659905",
properties_name: "20509:14053013160:尺码:美洋试穿对比发现;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595861"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013161;1627207:14176659905",
properties_name: "20509:14053013161:尺码:前面系带的部位如果上移;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
quantity: 0,
sku_id: "4868083595877"
},
{
price: 199,
total_price: 0,
orginal_price: 299,
properties: "20509:14053013162;1627207:14176659905",
properties_name: "20509:14053013162:尺码:也就是到压褶处那个位置;1627207:14176659905:颜色分类:杏色西裤(现货3天内发出) 5个码",
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