Sharing the talk with the audience

快速与听众建立联系
First
Talk in terms of your listeners's interests

Ask yourself how knowledge of your subject will help the members of your audience solve their problems and achieve their goals.

Second
Give honest, sincere appreciation

Openly criticize an audience and they resent it. Show your appreciation for something they have done that it worthy of praise, and you win a passport into their hearts.

Third
Identify yourself with the audience——与听众套近乎

As soon as possible, preferably in the first words you utter, indicate some direct relationship with the group you are addressing.
use the names of people in the audience.

Another method of keeping the audience at peak attentiveness is to use the pronoum "you" rather than the third-person "they". In this way you keep the audience in a state of self-awareness, which I have pointed out eariler cannot be overlooked by the speaker if he is to hold the interest and attention of his listeners.
用“你”代替“他们”，使听众时刻保持自我意识。

Fourth
Make your audience a partner in your talk

The moment you choose some member of the audience to help you demonstrate a point or dramatize an idea, you will be rewarded by a noticeable rise in attention.
One of my favorite methods of getting audience participation is simply to ask questions and to get responses.

Fifth
Play yourself down——放低姿态
听众不是来看你炫耀“优越感”

An audience is quick in taking the measure of a speaker who assumes that he is superior in mental accomplishment or in social standing.