amp wordpress_Google AMP和WordPress：您需要知道的一切

amp wordpress

This article was created in partnership with Elevation Marketing. Thank you for supporting the partners who make SitePoint possible.

本文是与Elevation Marketing合作创建的。 感谢您支持使SitePoint成为可能的合作伙伴。

A couple of years ago, Google introduced a technology that rocked mobile SEO called AMP.

几年前，Google推出了一种震撼移动SEO的技术，称为AMP 。

If you’re unfamiliar with the term, AMP stands for Accelerated Mobile Project. With AMP technology, Google wants to drive faster mobile page loading, especially for those users still stuck on 3G speeds. Google uses AMP to ensure that they’re still able to view the content they’re searching for as fast as possible.

如果您不熟悉该术语，则AMP代表Accelerated Mobile Project。 借助AMP技术，Google希望加快移动页面的加载速度，特别是对于仍然停留在3G速度上的那些用户。 Google使用AMP来确保他们仍然能够尽快查看正在搜索的内容。

为什么AMP很重要 (Why AMP Matters)

Naturally, when Google releases updates like this, the end goal is to ensure that the maximum number of websites possible are using the technology. Otherwise it would be a waste to spend millions in research and development to develop the overall functionality.

自然，当Google发布此类更新时，最终目标是确保尽可能多的网站在使用该技术。 否则，花费数百万美元进行研发以开发整体功能将是浪费。

The way Google encourages AMP use is by reserving premium real estate in the search results for AMP-enabled websites — particularly for any searches related to news or blog-type pieces. Take a look at the screenshots below as an example:

Google鼓励使用AMP的方式是在支持AMP的网站的搜索结果中保留优质的房地产，尤其是与新闻或博客类型的文章相关的任何搜索。 以下面的屏幕快照为例：

As you can see in the screenshot, these card-like results are all AMP-enabled sites. Your site will not show up in this section of the results unless it is AMP optimized. If you’re trying to rank for any keywords where these card snippets are used in the SERPs, you’re missing out if you don’t use AMP. The cards are given premium real estate in the mobile internet world.

从屏幕截图中可以看到，这些类似卡的结果都是启用AMP的站点。 除非经过AMP优化，否则您的网站不会显示在结果的此部分中。 如果您尝试对在SERP中使用了这些卡片片段的任何关键字进行排名，那么如果您不使用AMP，那么您将错过。 这些卡在移动互联网世界中被赋予了高级房地产。

Even for those searches that don’t use AMP-optimized card snippets, whether or not you’re using accelerated mobile pages is still a factor. In fact, the lightning AMP symbol pointed out in the screenshot above will still appear next to the links.

即使对于那些不使用AMP优化的卡片摘要的搜索，是否使用加速的移动页面仍然是一个因素。 实际上，上面截图中指出的闪电AMP符号仍将出现在链接旁边。

AMP是否会影响搜索引擎的优化？ (Does AMP Affect Search Engine Optimization?)

AMP’s effect on SEO strategy is still unclear. At the Search Engine Journal Summit in mid-2016, Gary Illyes, who holds the title of Webmaster Trends Analyst at Google, announced that “currently, AMP is not a ranking signal.”

AMP对SEO策略的影响尚不清楚。 在2016年中旬的搜索引擎期刊峰会上，拥有Google网站站长趋势分析师称号的加里·伊利耶斯(Gary Illyes) 宣布 ：“ 目前 ，AMP尚无排名信号。”

Of course, given Google’s constant evolution of their search algorithm and Gary’s use of the word “currently,” it’s hard to bank on the idea that Google hasn’t yet incorporated it into the search algorithm. When you consider that a significant percentage of the websites that make it to the first page of results are AMP enabled, you have to wonder about the strong correlation.

当然，考虑到Google搜索算法的不断发展以及Gary使用“当前”一词，很难相信Google尚未将其纳入搜索算法。 当您认为进入结果首页的很大一部分网站都启用了AMP时，您就不得不怀疑这种强相关性。

However, even if AMP isn’t a ranking signal, it’s still a signal to users who search on mobile. When they see that little lightning icon next to your link, they recognize that the page will load near-instantaneously, and may decide to head to your website rather than clicking on a higher-ranking link that doesn’t use AMP.

但是，即使AMP不是排名信号，它仍然是向在移动设备上进行搜索的用户的信号。 当他们看到您链接旁边的小闪电图标时，他们认识到该页面将几乎立即加载，因此他们可能会决定前往您的网站，而不是单击不使用AMP的排名较高的链接。

So regardless of whether or not AMP affects SEO, it will still net you a positive effect in the SERPs.

因此，无论AMP是否影响SEO，它都会在SERP中为您带来积极的影响。

如何将Google AMP添加到您的WordPress网站 (How to Add Google AMP to Your WordPress Website)

With WordPress websites, setting up support for Google AMP is a smooth and easy process. There’s virtually zero backend work or coding that you have to do on your own. The process is in fact so easy that the balance vs. results is too far in your favor for you to ignore.

使用WordPress网站，设置对Google AMP的支持是一个轻松便捷的过程。 您必须自己完成几乎为零的后端工作或编码。 实际上，该过程是如此简单，以至于平衡与结果之间的差距太大，您无法忽略。

Automattic, the team behind WordPress, has developed a plugin for this process named simply AMP.

WordPress背后的团队Automattic为该过程开发了一个名为AMP的插件。

However, this plugin has received poor ratings for errant functionality and frequent issues, despite having come from the big boss of WordPress. Instead, most marketing professionals, myself included, would recommend AMP for WP. It was created by an independent developer, but is far more popular with its users and has received much better ratings.

但是，尽管该插件来自WordPress的老大，但由于错误的功能和常见问题而获得的评分很差。 取而代之的是，包括我本人在内的大多数市场营销专家会推荐AMP for WP 。 它是由一个独立的开发人员创建的，但是在其用户中更受欢迎，并且获得了更好的评级。

Simply install this plugin from your WP Admin dashboard.

只需从WP Admin仪表板安装此插件。

Once activated, simply run through the installation wizard from the link provided in the WP Admin > AMP tab in your side menu. Within the wizard, you can pick a design format, add Google analytics tracking data, and decide for which of your post types (posts, pages, categories, etc.) you want to create AMP content.

激活后，只需从侧面菜单的WP Admin> AMP选项卡中提供的链接运行安装向导即可。 在向导中，您可以选择一种设计格式，添加Google Analytics(分析)跟踪数据，并确定要创建AMP内容的帖子类型(帖子，页面，类别等)。

After you’re through with that, your website will now have mobile-optimized pages for Google to crawl and display in the SERPs.

完成后，您的网站现在将具有针对移动设备进行了优化的页面，供Google抓取并显示在SERP中。

The plugin comes with several advanced options and features that you can continue to configure. Such options include mobile redirection, contact form support, analytics management, and even advertising placement. Play around with the options to get the setup that works best for you.

该插件带有几个高级选项和功能，您可以继续对其进行配置。 这些选项包括移动重定向，联系表支持， 分析管理甚至广告放置。 尝试各种选项，以获取最适合您的设置。

结语 (Wrapping Up)

Google’s AMP project, whether you like it or not, is here to stay. As a savvy webmaster, your goal is to increase traffic to your website. Provided that you optimize your website for the new way Google ranks and displays search results, you can accomplish that goal with AMP.

无论您是否喜欢，Google的AMP项目都将保留下来。 作为精明的网站管理员，您的目标是增加网站访问量。 只要您以Google排名和显示搜索结果的新方式优化网站，就可以使用AMP实现该目标。

And with WordPress websites, the ease with which you can enable AMP makes it an absolute no-brainer. Get started today with AMP for WP.

在WordPress网站上，启用AMP的便捷性使其成为一门绝招。 立即开始使用AMP for WP 。

翻译自: https://www.sitepoint.com/google-amp-wordpress-everything-you-need-to-know/

amp wordpress