LAB8Digital Marketing Design and

LAB8Digital Marketing Design and
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Sina Visitor System

1. Due date: Nov 18, and team of 3.The objective of this assignment is to learn how to implement and populate complex commerceand trade models.You are to design and implementsolution sellingservices. The service enablescompanies tobundle productsas solutions customized to the needs ofcustomersin specificmarketscoming in through specificchannels.The range pricing technique (floor, target, ceiling) must extendedto solution selling as well.In this exercise, implement the Xerox sales process for solution selling by mappingthe processto java classes and then populate the model with products, solutions, customers, solutionordersby customer and sales person, and sales personnelas well as markets. In addition, youare required to read the above data from files. Once the data is loaded to the modelinstances,you are required to aggregate the data and output aSales Analytics Reportin the form of adashboard. Your report must answer the following questionsin terms of sales revenues1)Our top 3 best negotiated solutions(meaning solutionsthat sell above target)brokendown by market segments.2)Our 3best customers (customers who buy about target price)3)Our top 3 best sales people(sell higher that target)4)Our total marginal revenue broken down by marketthat is aboveor below expectedtarget(actual minus target).5)Determine if the company is pricing its solutionscorrectly. Show how to update priceranges so prices performat optimum levels(higher and lower targets).There is no need for a UI for this assignment.Printing the results on the command line will besufficient.Roughly speaking, the use-cases of interest which will drive how we populate models instances work asfollows:Configuration:1.Define Business2.Define markets3.Define valid channelsfor each market4.Define marketand channel combinationsMarketing1.Manage solution catalog2.Define solution bundles for different markets/channel combinations

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   3.Select products for the solution bundles4.Assign pricesfor each bundle/market/channel combination5.Classify Customers in certain market/channel combination6.Order solutions from the solution catalog based on customer market profileSalesLogin identification procedure will work as follows:1.Sales personlogs in2.Customer intent to buy.3.System identifies customer as belonging to a specific market(coming through the identifiedchannel. (For this assignment derive the channel by assuming we asked the customer: howdid you about us?)4.Solutions tailored for the identified market-channel combinationdisplayed for the user.5.Customer initiates a new solution order for the customer6.Order solutions from the solution catalog based on customer market profileGrading:Basic: [to B]•Reading and configuring solution and pricing data through files•Able to produce 2 components of the sales intelligence report outlined aboveFeatures:[B+ to A-]•All of the above basic•Able to produce all components of the sales intelligence report outlined aboveInnovative:[-A to A]•Build a swing UI for the shopping cart screen (Xerox) for solution sellingalong with embeddedintelligence datato enablereal-time feedback for sales•Show howthe sales person can leverage the data from the Sales Intelligence report during salesto push for higheractuals over targetsusing market and