Information Cascade，II

Better and Better                                                                                              Day 6

      Today we continue to learn Information Cascade by using the example we mentioned yesterday. People who have seen waterfalls know that the lower the position, the larger the falls, and the greater the impact. The same is as the way of transmitting information. The laster turn you stay, the stronger impact you get from the first behavior, forming the information cascade. This information cascade will make a great impact on human behaviors. It’s the herding behavior of human,which is actually the human’s follow and imitate behaviors. So there may be two consequences: if the first driver choose the right direction,the entire traffic will be ok; while the choosing is wrong, individual mistake will evolve into group mistake.

      今天我們用昨天提到的例子繼續學習信息瀑布。看過瀑布的人都知道，瀑布越往下，水量越大，衝擊力越大。這種信息傳遞的方式也是如此，越往後，第一個行為所傳達的信息會逐漸加強，形成信息瀑布。這種信息瀑布會對人的行為造成很大的影響。變現出來是人的羊群行為，可實際上是人類的跟隨和模仿行為。所以這種行為會有兩種結果：如果第一個司機選對了方向，整個交通都會正常；如果選錯了，個體性錯誤就會演化為群體性錯誤。

                                                                                                        August 30th,2018                                                                                                                  Bazhou.