Nowadays, China experiences a fast-speed development, with its fashion altering. The revival of traditional Chinese costumes leads to a new aesthetic style for Chinese or even global fashion system. Meanwhile, some international Hip pop elements also impact on Chinese fashion.
Currently, renewed interest in traditional Chinese culture has led to a movement advocating for the revival of ancient Han Chinese clothing. A growing number of schools are now planning to incorporate elements of Han clothing into their school uniforms. And it becomes a frequent appearance as you can see more and more people wearing
historical Chinese costumes on streets when hanging out with friends.
Under this kind of circumstance, an increasing number of domestic brands are rebasing their business, either to reform its clothing style, presenting a new look or trying to add more traditional elements.
Some international retailers, Louis Vuitton and Chanel for instance, have asked Chinese designers for help to diversify the market, adding some delicate Chinese patterns such as dainty flowers, classical landscape, living dragon and so on, which interpreting China’s cultural, historical, and philosophical traditions.
Moreover, influenced by western rap arts, China is now creating its own hip pop style, integrating the Chinese martial arts in their dance, for example. At the same time, the reality showThe rap of Chinaalso provides Chinese rappers a stage to reveal their ability and explore unique Chinese elements as well. With the popularity of that, it becomes a common phenomenon that a great deal of teenagers prefer listening and singing Hip pop music as a way of relaxation and self-expressing.
China’s new fashion style, with the combination of tradition and modernization, nationalization and globalization is just emerging.