From Product/Market Fit to Customer Development:创业者的TDD方法

前两天在董洵访谈中第一次看到“Product/Market Fit”，今天看《Hacker and Painter》时，作者Paul Graham也反复强调了对市场快速反应的重要性，反对传统软软件按部就班的拖泥带水，对于Startup company尤其如此。所以特意查了查“Product/Market Fit”,然后接触到Customer Development之类的东西，有如获至宝之感，上一次有这种感觉则是接触到Disruptive Innovation。

在Startup-marketing.com找到的创业金字塔中，“Production/Market Fit”至关重要。

Startup-marketing.com还介绍了两本书，因为找不到电子书，未能深究。从一些Review看来，似乎与软件开发中的TDD或Lean Development Process有得一拼，基本上都属于拥抱客户，拥抱变化，在战争中学习战争，在战争中壮大自我，做起来再说，有没有搞头，做做就知道了，而且也只能做做才能知道。

两本书:

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The Entrepreneur's Guide to Customer Development

Learn how to do Customer Development, an essential component of the Lean Startup philosophy. Learn how to:

• Find prospects and how to approach them
• Develop and iterate your "Minimal Viable Products" (MVPs)
• Segment markets, position products and when to pivot
• Validate before scaling

In this comprehensive "cheat sheet" you will learn all of the steps necessary to pivot to startup success. Includes:

• Interviews and case studies with entrepreneurs/founders
• Practical strategies and tactics
• Known pitfalls to avoid
• All original content

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The four Steps to the Epiphany

Other Materials:

Startup-Marketing

http://www.leanblog.org/2010/10/podcast-99-the-entrepreneurs-guide-to-customer-development/

A terrible review of The Entrepreneur's Guide to Customer Development

Piaoger在这里踩上一脚，希望以后能有机会看看这两本书。