People usually think that, the fragmentation between mobile platforms challenges developers, because it seems to be impossible for them to satisfy users with all of recently bases including iPhone, Android, BlackBerry and Windows Phone. However, the regular thinking is not always right. In contrast, the battle among mobile bases may even be our friend. There are 5 reasons for this:
1. Well developing market of mobile apps
The first reason is that, we have a well developing market of mobile apps. Looking through App Store, we will find out that there are approximately 50 million apps for iOS. Thus, it is extremely difficult to make our product be impressive among a heap of apps. In order to do so, we need a big fortune, secret relationships, as well as a huge marketing cost.
And for Android: theAndroid app market is not too various. However, it means that there will be more chances for developers.
The next platform is Windows Phone. You may even think that it is not worth talking about it. Nevertheless, I must stress that that view is definitely wrong. Actually, manydevelopment companies do not want to write apps for Windows Phones. Otherwise, Microsoft is always ready to pay thousand dollars for the development companies to convert their apps to Windows Phone. Objectively, that is a good chance for developers, who do not keep pace with iOS and Android.
Thus, narrowing the field gives also means that, your apps will gain more attention. If your apps can’t defeat Angry Birds of iOS, let’s try with Gerbil Physics of Windows Phone.
2. Always be ready
The problem of how to wisely choose an app development platform should be more focused. Actually, the various fragmentaion of platforms would give developers more options.
Instagram – the photo editing app, which is becoming more and more popular, is developed for and only for iPhone users. The company’s CEO, Kevin Systrom must have taking a big gamble on the favorite of perfection of Apple users. Generally, you should limit your development area to focus on a particular group of users, to gain the largest benefit.
However, I don’t mean that you should skip other platforms. Keep paying attention.
3. Think differently
Lastly, you will find out more interesting opportunities if you think differently. Facing a basis which your rival is trying to discover, what does this mean to you? No thing to say other than a potential chance to take it immediately.
A weak and tiny basis like Windows Phone can possess unpredictable advantages. The community of users which is not too large means that each user has a deeper sympathy to the other. This situation is similar to the moment in 2007 when the first iPhones appeared: each person who owned an iPhone can easily contact with the same people.
This article is for those who concern about Mobile Development and iPhone App development