跟移动app营销和排名相关的一些资源

新发现的推广平台 http://dev.360.cn/


跟移动app营销和排名相关的一些资源

国外的一个平台,刚好在别人项目中又看到,发现这个地方也能发布项目,非常棒http://hockeyapp.net/features/

发布于:2013-07-15 17:47阅读数:360

此类主题的文章已经很常见了,对app营销和排名的话题,开发者有自己各自的经验和心得。除了资源之外,我们对app营销和排名也应该有自己的一个步骤,不能盲目无序地使用各种资源,一来会

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app营销 排名

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此类主题的文章已经很常见了,对app营销和排名的话题,开发者有自己各自的经验和心得。除了资源之外,我们对app营销和排名也应该有自己的一个步骤,不能盲目无序地使用各种资源,一来会浪费不少预算,而来会做不少重复的工作。以下从市场营销策略、营销工具、App Store优化、Mobile App Ad Networks以及评论网站等几个方面列出了一些资源:
App营销策略
...
游戏标题和描述中的关键字优化
新闻稿
把应用提交至知名应用评测网站
把demo 视频上传至App网站和YouTube
在个人多个社交网络上进行分享
在app发布前做好app网站的搜索优化
使用Google Alerts或者SocialMention来监督和参与跟app有关的话题
通过各种方式接触有影响力的科技记者
在app发布前和发布中,通过博客联盟或者各种博客形式进行造势和宣传
...
...
App营销工具
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  1. Tapstream - App analytics that grabs sales data from App Stores and shows you which app marketing tactics are most effective.

  2. Mixpanel - Analytics platform for mobile and the web.

  3. Applyzer - Track your ranking in every app marketplace as well as your competitors.

  4. AppViz 2 - Track sales, reviews and app rankings.

  5. Localytics - Track how people use your app, increase engagement and in-app purchases.

  6. App Store Rankings - Track your ranking in the App Store.(这个用了下,可以看到一些关键词,还是挺不错的)

  7. AppLaunch - A paid tool that submits your app and press release to every app review site.

  8. AppFigures - Details reports, analytics and rankings for all your apps in every appstore.


ASO
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  • SearchMan SEO - Improve App Store rankings.

  • AppCodes - The “Swiss Army Knife for App Store Optimization”.

  • MobileDevHQ - Tools to analyze and optimize your app store presence.


移动app广告网络
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  • AirPush - Android app advertising.

  • PRMac - Press release distribution for iOS Apps.

  • iSpreadNews - Promote your iOS, Android or WP7 app to related sites.

  • AppPromoter - Media outreach for app developers and publishers.

  • TapJoy - Distribute and monetize your app.

  • Google Mobile Ads - The largest mobile ad platform.

  • AppTap - App recommendations and advertising.

  • Appia - Ad network and monetization tools.

App评测网站
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  1. 148Apps - One of the largest app review sites.

  2. AppShrink - Daily app reviews.

  3. GreatApps - 25 apps reviewed daily.

  4. FreshApps - Digg-like voting for app reviews.

  5. AppShopper - They publish recent app price reductions.

  6. Appolicious - One of the largest app review websites.

  7. AppVee - Video reviews of new apps.

  8. AppAdvice - App reviews, lists and guides

  9. AppAppeal - Free app directory.

  10. The Daily App Show - Reviews of iPhone, iPad and Android apps.

  11. AppBrain - Reviews for Android apps.

  12. AppStorm - Reviews for most mobile platforms.

免费白皮书
  1. How To Get Found and Be Famous in the App Stores �C Optimization techniques for iOS and Android apps.

  2. How To Plan For A Successful App Launch �C Planning your marketing strategy before your launch is crucial.

  3. Android App Marketing and Google Play �C Techniques to get your Android app found and increase installs.

  4. The Essentials of Mobile App Marketing - A quick overview of mobile app marketing tactics.

  5. Top 5 Mobile App Marketing Mistakes (And How To Avoid Them) - Important things to avoid in your marketing tactics.

  6. 10 Big Brand Strategies for Mobile App Marketing �C Learn from the big boys!

基本资源
  1. The Beginner’s Guide to Mobile App Marketing (Quick Sprout)

  2. How App Discovery and Marketing Changes with iOS 6’s New Facebook Integration (Appular)

  3. Reaching 10M Downloads, And The Guerrilla Marketing Tactics We Used To Get There (TechCrunch)

  4. iOS App Review Sites �C 168 Sites To Promote iPhone And iPad Apps (ManiacDev)

  5. The Art Of Launching An App: A Case Study (Smashing Magazine)

  6. App Store Optimization: Ranking Factors (Search Engine Watch)

  7. How To Implement SEO For Apps Inside The App Store (Slideshare)

  8. App Store SEO: How To Make Organic Traffic Sell Your iPhone Apps (Slideshare)

  9. Apple’s App Store Resource Center (Apple Developers)

  10. Driving Cost-Effective Mobile App Downloads with AdWords (YouTube)

  11. App Marketing 101 : How to break into the top 25 on the App Store? (InMobi)



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