scratch your intch 找到自己的痛点，觉得什么最需要改变，如果自己的问题解决了，也能帮助其他人解决问题，那就是好产品。you know the problem and the value of the solution
Start making something
We all have that one friend who says, "I had the idea for eBay. If only I had acted on it, I'd be a billionaire!" That logic is pathetic and delusional. Having the idea for eBay has nothing to do with actually creating eBay. What you do is what matters, not what you think or say or plan.
Think your idea's that valuable? Then go try to sell it and see what you get for it. Not much is probably the answer. Until you actually start making something, your brilliant idea is just that, an idea. And everyone's got one of those.
Stanley Kubrick gave this advice to aspiring filmmakers: "Get hold of a camera and some film and make a movie of any kind at all."* Kubrick knew that when you're new at something, you need to start creating. The most important thing is to begin. So get a camera, hit Record, and start shooting.
Ideas are cheap and plentiful. The original pitch idea is such a small part of a business that it's almost negligible. The real question is how well you execute.”
摘录来自: Jason Fried. “Rework。” iBooks.
“No time is no excuse
The most common excuse people give: "There's not enough time." They claim they'd love to start a company, learn an instrument, market an invention, write a book, or whatever, but there just aren't enough hours in the day.
Come on. There's always enough time if you spend it right. And don't think you have to quit your day job, either. Hang onto it and start work on your project at night.
Instead of watching TV or playing World of Warcraft, work on your idea. Instead of going to bed at ten, go to bed at eleven. We're not talking about all-nighters or sixteen-hour days--we're talking about squeezing out a few extra hours a week. That's enough time to get something going.
Once you do that, you'll learn whether your excitement and interest is real or just a passing phase. If it doesn't pan out, you just keep going to work every day like you've been doing all along. You didn't risk or lose anything, other than a bit of time, so it's no big deal.
“When you want something bad enough, you make the time--regardless of your other obligations. The truth is most people just don't want it bad enough. Then they protect their ego with the excuse of time. Don't let yourself off the hook with excuses. It's entirely your responsibility to make your dreams come true.
Besides, the perfect time never arrives. You're always too young or old or busy or broke or something else. If you constantly fret about timing things perfectly, they'll never happen.
这两章真是太喜欢了，全文短小但针针见血，要时不时拿出来读下一下。不要老是找借口说自己要是做了。。。就。。。关键是你根本没做。有什么想法就赶紧付诸行动，不做怎么知道自己到底适不适合呢？更别说自己没时间，时间都是可以挤出来的。所以从每天的行动开始。
词
me-too products 跟风产品
go-to place： Eric is my go-to guy
out of nowhere=out of the blue 突然出现
measure up to 我不配
a world of difference 天壤之别
Imagine 演讲聊天可以常用的词，给听者带入感
what have I got myself into 我怎么这样做了
It's a fairy tale 不靠谱
jump ship 老子不干了
in the first place替换 in the beginning
perfect/good timing 来的正是时候