招聘丨Sr. Director, Marketing Bridgestone Asia Pacific

普利司通(BRIDGESTONE)公司是世界知名的轮胎生产商，雄居世界橡胶业及轮胎业前列的普利司通集团，自1931年创建以来，始终奉行“以卓越品质贡献社会”的企业方针，坚持为具有不同消费需求的用户提供所喜爱的商品。

普利司通销售区域遍布全球150多个国家，设有51家轮胎工厂，112家轮胎关联及其他工厂，而且拥有东京、阿克伦、罗马、无锡、横滨、曼谷六家技术开发中心。2018年总销售额达3兆6501亿日元，是世界上最大的轮胎制造厂商之一，并稳居财富杂志世界500强排名之列。

Sr. Director, Marketing

Bridgestone Asia PacificShanghai City, China

The Sr. Director, Marketing will play a vital and strategic role in owning the full cycle of marketing, including market insights, product planning, pricing, demand generation, market/ brand strategy, marketing operations, marketing communications, channel marketing and sales planning & operations.

Key practice areas under the scope of the role include, but not limited to:Branding,Product Planning,Sales Planning & Operations,Team Leadership/ People Development.

• Develop segmentation, competitive analysis/ market intelligence, branding strategies for Consumer, Commercial.

• Develop & deploy brand strategies and marketing plans to meet growth objectives, support business strategy alignment, and to achieve goals in market share & operating profit.

• Lead the design and coordinate promotional campaigns, PR, events and other marketing efforts across channels to deliver on brand positioning and business goals.

• Develop, lead and implement Digital Marketing strategy and plans in line with the global and regional priorities and guidelines, and in step with latest trends & consumer needs.

• Oversee the development of new products (with cross functional teams) and the creation of product roadmap.

• Oversee the operations of the overall department (including pricing and sales operations) to drive focus & plans across the region on improving profitability, aligning data/ performance indicators, and meeting business target.

• Focus on people and organization effectiveness by leading, coaching and motivating the marketing team in the pursuit of operational excellence.

Requirements:

• Master’s or Post Graduate Degree in Business Management, Marketing, Engineering or equivalent

• Strong general management, operational experience and proven track record in P&L, with at least15 years management experiencein a large global corporation, preferably in automotive and consumer products

• Strategic driven, possess critical thinking with strong commercial orientation in B2B, B2C or B2B2C

• Extensive experience across the Greater China region and market dynamics

• Possess creative thinking, entrepreneurial spirit, and innovative leadership in developing marketing strategies and communications programs that engage a variety of diverse stakeholders

• Strong leadership abilities to direct and manage teams, including the ability to identify talent, build teams, mentor and develop team members, and inspire performance that exceeds expectations and retains resources

• Strong interpersonal and communication skills and process great cultural sensitives with the ability to influence key stakeholders

• Knowledge of marketing technology tools and digital marketing trend is a plus

• Language proficiency: English & Mandarin are mandatory (other language(s) are added advantage)

  
  

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