名创优品Miniso全球扩张惊动外媒，它到底什么来头？| 有声双语热点
对名创优品Miniso，你应该不陌生。其品牌创始人叶国富，是全球"时尚休闲生活优品消费"领域的开创者。
2017年Miniso销售额达120亿，全球开店超2600家，与70多个国家地区签订战略合作协议，并提出2020年 “百国千亿万店”计划。2018年9月，Miniso与京东开启战略合作。9月30日，与腾讯、高瓴资本签署战略投资协议，获得10亿元投资。
这一系列数字，让人不禁觉出Miniso的来势汹汹。今儿下班后我得去逛逛。
它在国际上扩张得相当快，欧美的消费者也在好奇这个品牌到底是从哪冒出来的，美媒的这篇报道就不乏溢美之词：
图片来源：图虫创意
英文原文音频：
There's a new retail store that's been popping up all over California and it's Miniso!
有家新零售店在加州遍地开花，这就是名创优品！
An international retail store with well-designed products that won't break the bank!
这家跨国零售店商品设计都不错，价格也不高。
The brand debuted in the U.S., making its first appearance in Pasadena, California in 2017 and have grown up to 35 stores from San Francisco to San Diego and now including Florida.
这个品牌首次进军美国是在2017年，第一家店开在加州的帕萨迪纳。如今名创优品的门店已增长到35家，把店从旧金山开到圣地亚哥，现在又开到了佛罗里达。
Many have asked and more have asked, "What is Miniso?"
很多人问，“名创优品是什么？”
Miniso was founded in 2011 by Japanese designer Mr. Miyake Junya and young Chinese entrepreneur Mr. Ye Guofu.
名创优品由日本设计师三宅顺也和中国青年企业家叶国富创立的。
It is dedicated to deliver products at their best quality and design with the most reasonable price. With this goal in mind, Miniso has opened more than 4000 stores worldwide as of today.
这个品牌致力于提供优质、价格合理的产品。名创优品将这个目标牢记在心，在世界上开了4000多家店。
MINISO advocates the philosophy of quality life and in the brand spirit of "respecting consumers".
名创优品提倡品质生活的理念，遵循品牌精神“尊重消费者”。
Thus, dedicates itself to providing customers with products of "high quality, competitive price and creativity".
因此名创优品致力于为消费者提供“优质、低价、创意”的产品。
MINISO has established a new type of aesthetic collection catered to the practicality of life. With this, the company is able to provide consumers with smarter, simpler and cozier products, so that consumers can experience relaxed and happy lifestyles when shopping.
名创优品建立起了一种新型的美观系列产品，符合生活的实用性。因此这家公司能为消费者提供更智能、更简单、更舒适的产品，消费者在购物时能体验到轻松愉快的生活方式。
MINISO fans range from the age of 18 to 35 due to its simple and quality features while keeping up with consumption trends.
名创优品由于简单优质的特点，且紧跟消费潮流，其粉丝年龄跨度为18到35岁。
By optimizing product structure and prioritizing product management, MINISO has been opened about selecting its materials from all over the world.
通过优化产品结构、优先产品管理，名创优品开放地从世界各地挑选原材料。
About 80% of their designs come from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China.
名创优品大约80%的设计来自日本、韩国、瑞典、丹麦、新加坡、马来西亚和中国。
MINISO has already successfully created licensed products in collaboration with We Bare Bears, Adventure Time and Pink Panther.
名创优品已经成功地与咱们裸熊、探险时光和粉红豹等发行了联名产品。
This year Miniso is bringing their newest collaboration with Marvel! Marvel x MINISO has already been released in Thailand, Singapore, China, the Philippines, Myanmar, Sri Lanka, Pakistan, Indonesia, and is creating a huge buzz all around the world.
今年，名创优品又与漫威合作，漫威x名创优品的产品已经在泰国、新加坡、菲律宾、缅甸、斯里兰卡、巴基斯坦、印度尼西亚发售，并将在世界上引起轰动。
今日语言点
1）cater to
v. 供应伙食；迎合
This is reality and it will never cater to your wishes.
现实就是现实，它不以你的意愿为转移。
Don't try to cater to others meticulously, otherwise you will lose yourself.
不要刻意去迎合别人, 否则会失去自己。
2）optimize
['ptmaz]
v. 使最优化，使尽可能有效
to optimize the use of resources 充分利用资源
Most of us could do with some professional guidance on how to optimize our time.
我们大多数人在如何优化时间这一点上，也许用得到一些职业指导。
3） licensed products
特许产品，授权生产产品
Using open source alternatives to expensive licensed products can save you a bundle.
使用昂贵的特许产品的开源替代品，能节约大量资金。
完
参考链接：
https://www.laweekly.com/miniso/
本文编辑：梅园西墙的王半仙
兼职编辑：安安
翻译：李然
本文转载自沪江商务英语
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