W7L5-L6-商业基础-成本等

W7L5-商业基础-成本

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1.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？

成本包括：软硬件成本，运行与维护成本，专业人员成本，风险防范成本。

方法：打折销售  亏本销售  买一送一  满减活动

2.隐藏题(上课时发布)写出你最有兴趣了解其成本的产品

牛奶

加工过程中的灭菌方法，包装袋的材质，广告费及品牌效应

3.阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容

链接：https://www.merriam-webster.com/dictionary/price

标题：Definition of price

the quantity of one thing that is exchanged or demanded in barter or sale for another.the amount of money given or set as consideration for the sale of a specified thing.the cost at which something is obtainedthe price of freedom is restraint.

关键词：exchanged      manipulate    transaction      sold      Economics    bought

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W7L6-商业基础-商业模式

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1.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。 

图片发自App

2.阅读一篇以上 business model 相关英文文章，按最新要求列出相关内容

链接：http://www.dummies.com/business/start-a-business/business-plans/defining-your-business-model/

标题：WHAT IS A BUSINESS MODEL?

  A business model isn’t something you build from the ground up. When management-types ask about a business model — as in, “So what’s your business model?” — they really want an answer to a much more direct and basic question: “How do you plan to make money?”

关键词：①target customer  ②value  ③reach, acquire, and keep customers ④profit margin  ⑤cost structure