10 Things to About Human Psychology That Should Inform UX Design
关于人类这个低级物种的几个事实~
People Don't Want to Work or Think More Than They Have To
人类都很懒，不愿意多想多做
People Have Limitations
人类有很多限制，所以很多事儿做不到
People Make Mistakes
人类很经常犯错，比较蠢
Human Memory is Complicated
人类的记忆过程是比较复杂的
People are Social
人类是社会性动物，喜欢群居，乐意和其他人类产生交集
People are Easily Distracted
人类很容易分心，集中注意力对他们来说是很高的要求
People Crave Information
人类渴望资讯，就是有好奇心，好奇世界发生了什么
Most Mental Processing is Unconscious
人类大多数的心理过程都是无意识的
（元认知：思考自己如何思考。正常人不会跳出来观察自己的思考过程，他们只是迅速地给自己找最合理的解释，快但很容易错）
People Create Mental Models
人类会自己创造心理模型
（通过加工关于每一类事物已有的旧信息，建立一套大致的Model，然后为新事物迅速地适配某一个模型，开始对事物有了预判和期待，这个过程一样很快，便捷，但不保证对。）
（人类进化了很多思维机制，这些会让你很快地处理日常事物，但是这个过程具体到每个人和每个情境有较大概率是不准确的，也就是说这不是最完美的选择，而是最具适应性的选择）
（别把人想得太聪明，也别想得太笨）
People Understand Visual Systems
人类最容易理解视觉体系
（能用表格不用文字，能用图片不用表格）
Simple: allow people to do as little as they have to (including thought) to achieve the desired outcome on your website.
懒人原则：让用户进行尽可能少的操作以达到目标结果
For instance you could:
Make your website more scannable by using less text and adding more imagery (as humans are 90% visual creatures).
少用文字多用图，更便于浏览扫描，而不必仔细阅读
Bouncing off the point above, show examples or explanations through imagery rather than text.
举例的时候，用图，别用文字。
Create clear and visible navigation with wording that is familiar
(i.e., don't be overly imaginative with your wording as it can confuse people who are used to web standards like 'home' and 'contact'. But that also doesn't mean you should talk like you are a computer in crazy code "Error 3.106 is faulty because of PHP.zip file corruption 27695..." You get the point :)
使用用户熟悉的语言来设计清晰、可视化的导航
Provide defaults and short cuts that cater to common work flows. For example, if you are creating a email website, make the buttons/access to the area where you 'compose' an email or 'read' emails dominant over other less important tasks.
为最常使用的工作流程提供快捷方式
Make things that are clickable, look clickable and things that aren't, not. For instance, make links have underlines or different states when hovered over.
可供性：让且仅让可以点击的图标看起来像可以点击的样子
Don't overcrowd your website with content. Give people a little bit of information and then offer the opportunity to learn more through subsequent clicks.
不要让页面过于拥挤
And most importantly, find out your users' true needs so you don't overcrowd the website with unnecessary functions, content and clutter. Design for their desired needs and work flows only!
找到目标用户的真实需求，不要提供过多无用的功能和信息！