别再拿一杯咖啡跟 $0.99 的 App 做对比了

来自:http://www.joshlehman.com/thoughts/stop-using-the-cup-of-coffee-vs-0-99-cent-app-analogy/?utm_source=wanqu.co&utm_campaign=Wanqu+Daily&utm_medium=website

-- Starbucks Your App
体验稳定性 Trustable Gamble
可替代性 No Free Alternative Free Apps
工效的展示性 Full Display Craftsmanship Hidden Away Craftsmanship

Is There Hope for the Paid App?
Sure there is. Just do what Starbucks does:

  • Build an app experience that’s unique and doesn’t feel “easily replicated”
  • Provide something the user sees as valuable to their daily life
  • Package it such that it shows off its craftsmanship
  • Find creative ways to profit off of a “free” version (Starbucks doesn’t do this…. yet)
  • Quit complaining about money wasted on cups of coffee

付费App的应对方法:

  • 创造独特的App使用体验,感觉上要不易替代
  • 提供用户每天都用得到的体验
  • 让用户感受到背后工作的繁复
  • 创造性的区别于免费App
  • 不要再抱怨浪费在咖啡上的钱了

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