20160404 TED 4/100 How Airbnb designs for trust

1. Title: How Airbnb designs for trust

2. Speaker: Joe Gebbia

3. Duration: 15:51

4. Preference: ★★★

5. Quotation: Luck and time aside, I've learned that you can take the components of trust, and you can design for that. Design can overcome our most deeply  rooted stranger-danger bias. It blows my mind.

Today, home are designed around the idea of privacy and separation. What if homes were designed to be shared from the ground up?

How do sharing and transactions go together? It is about commerce. But if you just called it the rental economy, it would be incomplete. The sharing economy is commerce with the promise of human connection.

6. Contents: Joe accidentally found a way to create business by renting rooms to strangers. He wants to eliminate the bias that strangers equal danger. You are not just renting a room, but a brandy new experience!

7. Comments: This one shows a typical "American way of thinking" as I called it. They have an idea based on credit and then build up their commerce. A great company should have its value and mission, which is a lack in most of Chinese companies. I think that's the way how  hundreds-old companies do their business.