2. WAHT IS SOCIAL MEDIA

1. SOCIAL MEDIA:

INTEREST-BASED  OR  NETWORK BASED

PUBLIC  OR  PRIVATE

MEDIA TYPE

The Three-Step Personalized Marketing Process：

Data Collection:

The first step to collecting user data is to implement social login. Social Login provides a permission-based way for users to register and sign-in to your web properties via their existing social profiles, so your business can collect and analyze the relevant data points you need to better understand your customers.

Data Segmentation:Raw data itself is quite meaningless for marketing purposes. Crunching this data and deriving meaning from it is the crucial second step in the personalized marketing process. This includes analyzing the data to identify customer identity and behavior and using it to create powerful personalized marketing campaigns.

Data Conversion:After data is collected and segmented, it needs to be converted into actionable insight. This means tying the data you've collected and analyzed into the marketing platforms you currently use, such as CRM software, advertising networks, email marketing platforms and more.