W8L7-商业基础-经典电商模式
1.假如你是一个移动电源/服装/化妆品/或其他商品的商家,打算去天猫或京东开个专卖店,比较一下两个平台你各自需要准备的材料和资金成本。
天猫条件:①企业营业执照②品牌注册证明,还必须有自由品牌人证,或者品牌所有人的销售授权③缴纳一定的保证金④缴纳一定的交易费用⑤每年给淘宝缴纳六万元的技术服务费
京东条件:①公司注册资金50万及50万以上人民币,且注册时间两年以上。②平台使用费6000元/年,保证金60000元。③需要确保授权链条的完整,即申请入驻企业拿到的授权能够逐级逆推回品牌商。④所有入驻的企业必须给消费者提供正规发票,发票盖章的公司名称必须与商家与京东合作的公司名称一致。⑤不接受未取得国家商标总局颁发的商标注册证或商标受理通知书的境外品牌的开店申请。
2.通过B2B平台,为老家的某家制造型企业寻找线上客户,给出使用该平台的理由。参考艾瑞数据B2B网站。
阿里巴巴1688.com
因为它在月度覆盖人数中排行第一,且它的环比增幅也是正的。
3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章,按最新要求列出相关内容。
b2b
标题:Business-to-business
Business-to-business refers to a situation where one business makes a commercial transaction with another. This typically occurs when:
A business is sourcing materials for their production process.
A business needs the services of another for operational reasons.
A business re-sells goods and services produced by others .
关键词:①negotiating ②information asymmetry ③Enterprise ④suppliers
链接:https://en.m.wikipedia.org/wiki/Business-to-business
b2c
标题:what is B2C?
Business that sells products or provides services to end-user consumers.While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.
关键词:①online services ②spurring adoption of the new medium ③online variety ④investor
链接:https://www.marketingterms.com/dictionary/b2c/
c2c
标题:what is C2C?
Consumer-to-consumer, which is suitable for the companies which act as mediators between the clients and sellers. C2C websites provide private individuals with an opportunity to sell or purchase goods directly. For example, Electronics, Cars, Fashion, Collectibles, Coupons and More.
关键词:①Consumer ② opportunity
③sell or purchase
链接:https://www.quora.com/What-are-B2B-B2C-C2B-and-C2C
W8L8-商业基础-网购微创新
1.什么情况下,你会安装一个新app?什么情况下,你会推荐他人安装一个app?
会安装: 自己刚好需要用到,或者别人推荐说好用
会推荐:自己用特别好用,别人缺少或需要的时候
2.阅读一篇以上ecommerce innovate相关英文文章,按最新要求列出相关内容
标题: Create a “cognitive” retail chatbot
Chatbots are a hot topic in the retail industry, but so far the execution has mostly amounted to little more than a novelty experience for customers. This pattern explains how Python developers can add features such as a shopping cart, context store, and custom inventory search into a chatbot.
关键词:①retail industry ②configurable ③configurable
链接:http://ecominnovations.com/