HTR3-What's the story behind Apple's half eaten apple fruit logo?

steady:

steady situation continues or develops gradually without any interruptions and is not likely to change quickly

If you look at someone or speak to them in a steady way, you look or speak in a calm, controlled way.

dull:

If you describe someone or something asdull, you mean they are not interesting or exciting

Someone or something that isdullis not very lively or energetic

dullcolour or light is not bright

glow:

glow is a dull, steady light, for example the light produced by a fire when there are no flames

glow is a pink color on a person's face, usually because they are healthy or have been exercising

If something glows, it produces a dull, steady light.

amusing:

Someone or something that is amusing makes you laugh or smile

peasants:

peasant is a poor person of low social status who works on the land; used to refer to people who live in countries where farming is still a common way of life

distaste:

If you feel distaste for someone or something, you dislike them and consider them to be unpleasant, disgusting, or immoral

revolt:

revolt is an illegal and often violent attempt by a group of people to change their country's political system

fill with distaste

interpreted:

If you interpret something in a particular way, you decide that this is its meaning or significance

fighting against authority:

反对权威

pun:

pun is a clever and amusing use of a word or phrase with two meanings, or of words with the same sound but different meanings. For example, if someone says "The peasants are revolting," this is a pun because it can be interpreted as meaning either that the peasants are fighting against authority, or that they are disgusting

bestow:

To bestow something on someone means to give or present it to them.

lend:

When people or organizations such as banks lend you money, they give it to you and you agree to pay it back at a future date, often with an extra amount as interest

bestow a quality on

正文回答

It seems Steve Jobs wasn’t a big fan of the first logo of Apple by Ronald Wayne. It showed Isaac Newton sitting under a tree with a glowing apple on top of his head. So within an year Steve asked another graphic designer Rob Janoff to design a fresh logo. He came up with the “bitein the Apple logo and Steve added rainbow color to it.

Janoff had later explained two reasons why he used bitten apple for the logo :

1、He didn’t want people to confuse it with a tomato

2、He tried punning on words ‘bite’ and ‘byte’ (to lend geeky flavor to the fruit)

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