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Challenge:saving marine life
Sub problem:参与人数不足，现行方法效率不高
Two examples:1.NOAA, announced masures to reduce overfishing and protect essential fish habitat.
2.SSCS,paticipated in " direct action" including destruction and other physical obstruction with the whalers' operations.
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Method used to conduct the research: market research.
Why is it the most suitable to get accurate data:1.better understanding about the current situation and market demand.
2.help us optimize优化our product combination.
3.help us understand our market and customers better.
Target market:1.the governments of the countries that have marine territory.领海
2.the NGOs that focus on saving marine life .
3. individuals who want to protect marine life and those who 有出海需求
They are not satisfied with the current solutions.
Their pain points:1.海洋生物的生存被多重因素影响，而且如果政府和社会组织仍然不合作就难以解决
2，没有足够多的人意识到保护重要性
3，许多政府难以得到有效信息
4，现行的处理信息的系统太慢以至于政府不能及时采取干预行动
Which pain points are not satisfied :1.the range of coverage
2. information transmission发送efficiency
3.lack of cooperation
Actually needs:1.valid information and direct result.
2.more efficient management.
3.better allocation of resourses.
4. professional guidance.
5.valid systematic cooperation.
Empathy map:
/SAYS 1.far sea protection is not efficient in the past.
2. it's difficult to balance conservation and exploitation of the oceans.
3. it's my duty to have a good manegement and protection of the sea.
/THINKS 1.I want to purchase a complete set of accurate and effective marine management services.
/DOES 1.the client has used public opinion of conduct publicity and education on ocean protection.
2. customers invest a lot of equipment and manpower ,but it's hard to stop illegal hunting.
/ FEELS 1.a mutually beneficial model may attract investors.
2. customers worry that the work cycle may be long .
Company profile:cybersea
Shared value:life come first
Slogan:if you ise ,you are in
Value proposition:high effciency as well as more cooperation and participation.
Customer relationship:1.service and clients.
2. partners that save marine life together.
Core capabilities:1.providing system of Internet of things.
2. information collecting and analyzing abilities.
Cost structure: approximately!
advertisement35%, technology support40%, salary20%,others15%
Revenue model:get information
information services
government, using fee（high, yearly）
NGOs, using fee ( middle, monthly)
individuals,free
Commercial income.