Samsung 李健熙

Chairman Lee is an authoritarian leader. All the Samsung staff members wear the same colour uniforms and new recruits have to study him and participate in team building.

After his travel to the U.S., Lee realized Samsung had to make a great change if it wanted to  beat Sony. And he made a 3-day speech talking about his vision and stategy for change to the executives.

He was aggresive and visionary, and knew there is an opportunity presented by the digital age. He seized this chance by improving their product quality and marketing strategy.

After finding out the emloyees were still making poor quality products, he was furious and set fire to 15 million dollars worth of products, which turned out to be a turning point for Samsung. 

He is an architect that transformed Sumsang from bargain basement to top-of-the-range.

Good usage of words:

1. We are driven in career by a strong sense of crisis.

2. bargain basement

■an underground room in a shop where things are sold at reduced prices（商场的地下）减价商品区

•Jonathan manages to buy all his clothes at bargain-basement prices (= very cheaply).乔纳森所有的衣服都买得很便宜。

3.big name companies

bonfire

UK['bɒn.faɪər]US['bɑ:n.faɪr]nouncountable

■a large fire that is made outside to burn unwanted things, or for pleasure（为焚烧废弃物或为娱乐而燃起的）火堆，篝火，营火

extol

UK[ɪk'stəʊl]US[-'stoʊl](-ll-)formal

verb transitive

■to praise something or someone very much赞扬；赞颂；赞美

•His book extolling the benefits of vegetarianism sold thousands of copies.他那本宣扬素食益处的书卖出了好几千本。

•She is forever extollingthe virtues ofher children.她经常夸耀自己小孩的优点。

Beat

3.也有“比之抢先”、“抢在（某人或某事）之前”（瞬时动词，第四类）的意思。【例如】Beatthe rush hour, travel early. 抢在高峰时间之前，提早上路。/ Buy now andbeatthe new tax. 抢在新税目实行之前赶快现在就买。/ Ibeathim to the telephone. 我比他先一步赶到了电话那里。/Beata possible increase next winter plus save an extra $50. （电热器广告）请赶在今冬可能涨价之前购买，而且可以另外多节省五十美元。