国货小米手机将迈出国门，进军海外市场

国货小米手机将迈出国门，进军海外市场

 2014-07-02 14:31    生活杂记   标签：小米   1366    发表评论

中国备受欢迎的小米手机在2014年上半年销售26.1万台，比上年同期增加了271%，远超2013年全年的销量。这促使小米公司加速了海外发展的行动。目前，小米手机将有望在马来西亚、菲律宾、印度等地出售。

小米年智能手机2013年销量为1870万台，今年上年较同期增长了160%，超过它1500万台设备的初始目标。

在2014年的前六个月，小米总裁雷军还透露，虽然总收入为人民币330亿元(合53亿美元)。但这个数字并不代表利润。雷军表示，预计小米船明年1亿部智能手机。

小米迈出国门的第一步：新加坡。然后伴随发展趋势发展到其他东南亚部分地区，以及最近的印度，之后是亚洲，同时小米也希望在拉丁美洲销售小米手机。

小米优势在于本身性价比高，手机采用高端技术，但价格相对较低。比其他Android手机制造商，包括三星和HTC在新兴市场上更容易吸引客户。例如，在新加坡、印度尼西亚，红米成本仅169新元(134美元)，小米的旗舰小米3标价为419新元(332美元)。（译：蟹胖；来自：thenextweb.com）

 

 

As popular Chinese smartphone manufacturer Xiaomi’s overseas expansion gets into high gear — with recent launches in Malaysia, the Philippines and India — the company has just announced that it sold 26.1 million smartphones in the first half of this year. Other than marking a jump of 271 percent from a year earlier, this means Xiaomi has already surpassed the number of units sold for the whole of 2013.

Xiaomi sold 18.7 million smartphones in 2013, up 160 percent from a year earlier and more than its initial target of 15 million devices.

For the first six months of 2014, Xiaomi’s CEO Lei Jun also revealed that it hauled in total revenue of CNY33 billion ($5.3 billion), up 149 percent from the same period a year earlier. This figure isn’t indicative of profit, but it is still rather remarkable considering that Xiaomi released its first device as recently as 2011.

Xiaomi had already shipped 11 million smartphones in the first quarter of this year, and Lei previously stated that the company expects to ship 40 million smartphones for 2014, but said that it could reach 60 million units instead.

Lei has also said that he expects Xiaomi to ship 100 million smartphones next year.

Xiaomi took its first step outside of Greater China by moving into Singapore – and has been extremely busy widening its reach to other parts of Southeast Asia, and most recently India. The company’s international ambitions have been driven by high-profile former Google VP Hugo Barra — and now VP for Xiaomi Global. After making steps in Asia, there are also indications that Xiaomi is looking to introduce its devices in Latin America.

Xiaomi has made a name for itself by selling smartphones packed with high-end specs but at lower prices compared to other Android phone manufacturers including Samsung and HTC — which appeals to price-conscious customers in emerging markets. For example, in Singapore, the budget Redmi costs just S$169 ($134), while Xiaomi’s flagship Mi 3 has a price tag of S$419 ($332) unlocked.