While the internet meeting people's greedy for information, it unlocks the shackles bound in the traditional market, the combination of IT and traditional industries gave birth to E-commerce this new stage.
Looking around the mature e-commerce model, low-cost, high-efficiency, virtualization, open, global, rules and other characteristics it has, it plays the characteristics and advantages of the network across time and space to the extreme, to the commercial order with to a fundamental change to subvert the traditional business model, caused by the change of corporate internal and external operation mode at the same time, but also to provide more development opportunities.
With the impact of financial crisis to all walks of life, the mining machinery industry is no exception, declining market demand, combined with intense industry competition, in this case, many companies began to enter e-commerce, the Internet is the basic means to create online the various activities of the operating environment, playing cards, network cards, Baxianguohai show their skills. Then the business how to take advantage of e-commerce has driven faster development to bring greater profit margins become issues of concern in the mining machinery industry.
Method 1: website of online marketing activities
The corporate website is a platform for enterprises to develop Internet marketing, website sales platform is the show enterprise marketing content and presentation of product information. Enterprises can create multiple websites to promote corporate publicity and product promotion. In 2004, a crusher, sand making machine, milling machine, wear-resistant materials, construction waste disposal equipment research and development, production, sales in one enterprise - Zhengzhou Dingsheng Engineering Technology Co., Ltd., the formal establishment of the e-commerce sector, to carry out a comprehensive e-commerce, the company's Web site to establish a variety of languages, through the website truly show the company's products, corporate culture, Honor.
Method 2 : full use of search engines
Another important feature of the corporate Web site is a website promotion functions, and search engine users access to the most important information channel heyday at home and abroad in search engine promotion, a careful analysis compared the characteristics of the search engine Baidu, Google, Sogou, conducted targeted network to promote the preparation, which includes a series of preparatory search engine rankings, keyword optimization, in this process, the company is constantly sum up experience, but also constantly learning new Internet marketing techniques.
Method 3: take full advantage of the B2B platform
B2B platform is one of the many mining machinery enterprises publicity to promote the company's products. It is understood, Zhengzhou Dingsheng self into e-commerce, they gradually feel the benefits of the Internet.
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