2018“熊猫走世界·美丽四川”旅游推介活动走进芬兰
2018 “Beautiful Sichuan, More than Pandas” Tourism Promotion Campaign Arrived in Finland
10月24日，芬兰首都赫尔辛基，中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金），“熊猫走世界-美丽四川”旅游推介会盛大举行。
四川省委副书记邓小刚致辞
芬兰国家旅游局Kristiina Hietasaari致辞
北欧时报 赫尔辛基10月24日讯（记者 叶浪）今年3月，位于芬兰中部的艾赫泰里动物园熊猫馆中，旅居芬兰的大熊猫“华豹”和“金宝宝”作为友谊大使正式与公众见面。萌态可掬的“盼达”，作为芬兰地方与四川全方位交流的“媒介”，也正在孕育更多的合作机会。
为推广四川旅游资源、增加芬兰公众对四川旅游的了解，当地时间10月24日，由四川省委副书记邓小刚、四川省旅游发展委员会副主任宋铭率领的四川旅游营销团赴芬兰举行了“熊猫走世界·美丽四川”四川旅游全球系列宣传营销活动。
热烈反馈
四川旅游形象获认可
丰富熊猫元素、瑰丽的四川旅游图片、精彩的川剧变脸表演……当地时间10月24日，“熊猫走世界·美丽四川”四川旅游全球系列宣传营销活动在芬兰赫尔辛基坎普酒店拉开帷幕。邓小刚副书记、中国驻芬兰使馆文化参赞郭晓光、芬兰国家旅游局Kristiina Hietasaari致辞。当地知名旅行商、媒体记者参加了此次推介会。
宋铭副主任、四川旅行社代表对四川旅游资源及四川旅游产品进行了深入推介。当地业界嘉宾对四川旅游产品表示出浓厚兴趣，其表示有机会希望到四川去实地考察，进一步加强与四川旅游的联系，尽快推出四川的线路产品。
邓小刚副书记与芬兰国家旅游局Kristiina Hietasaari共同为彩绘熊猫“点睛”。作为双方相互了解和友谊的见证，邓小刚副书记向芬兰国家旅游局赠送了彩绘熊猫。随后四川与芬兰双方旅游企业举行了签约仪式，正式在入境旅游市场等方面展开合作。
推介活动中，来自四川的众多熊猫人偶，也吸引了当地民众与游客的驻足围观，并踊跃参与白膜熊猫涂色活动。伴随着一个个融合了“自己眼中的四川”的特色熊猫作品完成，芬兰公众对以熊猫为代表的四川旅游的了解进一步加深。
互利共赢
推进旅游文化领域合作
在中芬关系平稳顺利发展的大背景和“一带一路”框架下，近年来，四川与芬兰交流合作持续深入。2015年，四川省省会成都市与芬兰罗瓦涅米市以中芬建交65周年为契机共同签署了两市建立友好合作关系备忘录。今年3月，四川都江堰市与芬兰艾赫泰里市签署了建立友好合作关系城市备忘录，两市缔结为国际友好合作关系城市，重点推进在旅游、文化、教育、环保等方面的交流与合作。
10月24日当天，四川旅游营销团与芬兰艾赫泰里市市长加墨·佩里迈基、艾赫泰里动物园董事长等会见，围绕四川入境旅游市场展开深入交流。
此次会见中，四川旅游营销团重点了解艾赫泰里客源喜好特点并进行分析，并就如何针对艾赫泰里市场做本土营销及国际推广、需要四川提供的优惠政策及服务保障措施，以及如何同中国地接社共同做好产品开发进行了讨论。
10月25日，四川旅游营销团前往拜访芬兰旅游局亚洲市场总监Teemu Ahola，对四川省丰富的旅游资源与入境游奖励优惠政策进行了介绍，双方就相互输送旅游客源的事宜展开商谈，并建立了长期友好合作关系。
有关人士认为，作为中国最具创新和国际化的城市之一，成都已经吸引并将吸引更多的芬兰个人、机构和企业来成都旅游和开展商务活动。借助此次宣传推介活动，增加了芬兰公众对四川旅游的了解，也进一步提高了四川旅游在芬兰的知名度，促进四川入境旅游市场的发展，开拓北欧入境旅游市场提供了新的契机。
推介会现场座无虚席
中国驻芬兰使馆文化参赞郭晓光致辞
芬兰国家旅游局Kristiina Hietasaari致辞
四川省旅游发展委员会副主任宋铭致辞
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
中国四川省委副书记邓小刚与芬兰国家旅游局旅游发展部总监Kristiina Hietasaari为熊猫吉祥物点睛（金）
签约仪式
签约仪式后握手祝福
2018 “Beautiful Sichuan, More than Pandas” Tourism Promotion Campaign Arrived in Finland
In March this year, “Hua Bao” and “Jin Bao Bao,” two Chinese pandas playing the role of friendship ambassadors and living in Finland, met the public insidethe Panda Hall at the Ähtäri Zoo in central Finland. As the conduits through which full-spectrum collaborations between Finland local organizations and Sichuan may be formed, the cute and adorable “chubbies” have been hard at work fostering more partnership opportunities.
In order to advertise Sichuan’s tourism resources, increase the level of understanding of Sichuan tourism among the Finnish public, on October 24 local time, a Sichuan tourism promo group led by the Deputy Secretary of the Sichuan Provincial Party Committee Deng Xiaogang and Deputy Director of the SichuanProvincial Tourism Development Commission Song Ming arrived in Finland and carried out the ”Beautiful Sichuan, More than Pandas” global tourism promotion campaign.
Passionate response
Praises for Sichuan’s tourism characteristics
A wide range of panda elements, mesmerizing photos of tourism in Sichuan, electrifying bianlian face-change and Sichuan opera performances...On October 24 local time, the “Beautiful Sichuan, More than Pandas” global tourism promotion campaign commenced inside the Hotel Kamp in the Finnish city Helsinki. Speeches were delivered by Deputy Secretary Deng, Culture Counsellor at the Chinese Embassy in Finland Guo Xiaoguang and Kristiina Hietasaari of the country’s tourism body Visit Finland. Other participants at this promo event included well-known local tourism service providers and media.
Deputy Director Song and representatives of Sichuan travel agencies provided an in-depth introduction about Sichuan tourism resources and tourism products. Local industry attendees showed an intense interest in Sichuan tourism products, and expressed the wish to head to Sichuan for on-site investigations in order to further strengthen rapport with Sichuan tourism and roll out tourism routes and products for Sichuan as soon as possible.
Deputy Secretary Deng. Xiaogang and Kristiina Hietasaari of Visit Finland jointly “painted the eyes” for the colorful panda artwork. As a testimony to the mutual understanding and friendship between the two parties, Deputy Secretary Deng. Xiaogang presented to Visit Finland painted panda artwork. Thereafter, contract-signing ceremony was held for Sichuan and Finnish tourism enterprises, signifying the official start of cooperation in fields such as international inbound tourism market.
During the promo campaign, the score of panda mascots from Sichuan captivated the attention of local folks and tourists, many of which actively participated in the painting of blank panda models. Following the materialization of unique panda artworks one after another, all of which represent qualities and characteristics of “Sichuan in my eyes,” the Finnish public was able to garner a deeper understanding about tourism in Sichuan.
Mutual Benefits
Promote Cooperation in the Fields of Tourism and Culture
Under the backdrop of stable progress in Chinese-Finnish relations and the framework of the “One Belt One Road,” exchanges and cooperation between Sichuan and Finland have continued to deepen in recent years. In 2015, under the auspices of the 65th anniversary of the founding of the Chinese-Finnish diplomatic relations, Sichuan provincial capital Chengdu and the Finnish city of Rovaniemi jointly signed a memorandum of understanding for the formation of sister cities relations. In March this year, a memorandum of understanding for the formation of friendly cooperative relations was inked between the Sichuan city of Dujiangyan and the Finnish city of Ähtäri. The two thereby becamefriendly cooperative cities and will focus their efforts on engendering exchanges and cooperation in areas such as tourism, culture, education and environmental protection.
On the day of October 24, the Sichuan tourism promotion group met with the Town Manager of Ähtäri Jarmo Pienimäki and chairperson of the Ähtäri Zoo, among others, in order to speak extensively about Sichuan’s international inbound tourism market.
During this meeting, the Sichuan tourism promo group catered to the preferences of Ähtäri tourists in explaining and analyzing their resources, and the two sides also discussed agendas such as local marketing and international promotion that target the Ähtäri market, support policies and service assurance measures that Sichuan needs to provide, as well as how to sufficiently perform product research and development in concert with Chinese domestic travel agency partners.
On October 25, the Sichuan tourism promo group visited officer Teemu Ahola，Asia Marketing Director with Visit Finland and provided introductions about Sichuan Province’s plethora of tourism resources and international inbound tourism reward and support policies. The two sides also traded opinions with regards to mutual assistance on tourist supply, and proceeded to establish a long-term partnership.
People involved with relevant matters have remarked that as one of the most innovative and internationalized Chinese cities today, Chengdu has already attracted and will continue to attract an increasingly larger number of Finns, Finnish organizations and companies to come to the city for vacation and business purposes. This promo activity was able to enable the Finnish public to acquire a deeper comprehension about Sichuan tourism, elevated the reputation of Sichuan tourism in Finland, propelled the growth of the Sichuan international inbound tourism market and opened up a new gateway into the international inbound tourist market of Northern Europe.
现场图片展
图片和吉祥物展示区
四川熊猫欢迎您！
展示区
会议现场展示的熊猫吉祥物让嘉宾异常兴奋
会场外展示区
会场外展示区
四川省旅游发展委员会副主任宋铭致辞
国粹《变脸》现场表演
国粹《变脸》现场表演
国粹《变脸》现场表演
赠送礼物