商务英语L4 U2-1

Before Development

Developing a product can be challenging.  It requires a practical idea, thorough analysis and plenty of time and resources. Careful preparation is the first step to developing a product successfully. 

Generate ideas.

Products development starts by generating ideas. This involves brainstorming possible new products and features. Good ideas come from knowledge of the consumer, the market and current technology.

Conducts concept screening research.

Next, select the best idea through concept screening research. Find out if the product would meet customers needs and identify the gaps in the market. you also need to determine how to position your product to give it an advantage.

Carry out competitive research.

Then, carry out in depth competitive research. identify and assess the strengths and weaknesses of competitors within your market. This allows you to develop different strategies to give your product a competitive advantage.

Carry out a risk assessment.

As you conduct your research, you should do a risk assessment.  Identify the potential risks and how they would impact your product. These include technical problems, financial risks and operational difficulties.

Plan actions.

finally, plan a path forward, by determining your next course of action. set parameters including budget objectives and time frame. once you are prepared, you can implement your plan.