Joe Armstrong介绍推销Bluetail/Erlang的秘诀

闲逛的时候发现的，有意思

Marketing

Don’t

• tell them its a PL.
• 
  
• use the word declarative (they might ask you what it means!).
• 
  
• use the word functional.
• 
  
• confuse them with measurements and facts.
• claim you can do everything (you can’t).

Emphase

• time to market (it’s shorter).
• total life cycle costs (reduced).
• total cost of ownership (reduced).
• the IPSE, or IDE (don’t use the word “emacs”).
• the re-usable components, or API’s (don’t call them libraries).

Use latest buzzwords
There is a “performance gap” – but we try to run on the fastest available processors, then the gap is less of a problem. We are “sufficiently fast”