iOS Guideline 2.3.3 、2.3.7 - Performance - Accurate Metadata 被拒
2019年4月23日 上午1:56
发件人 Apple
2. 3 Performance: Accurate Metadata
Guideline 2.3.3 - Performance - Accurate Metadata
We noticed that your screenshots do not sufficiently reflect your app in use.
Specifically, your screenshot(s) for iPhone 5.5” reflect the app in use on an iPhone X.
Next Steps
To resolve this issue, please revise your screenshots to ensure that they accurately reflect the app in use on the supported devices. For example, a gaming app should feature screenshots that capture actual gameplay from within the app. Marketing or promotional materials that do not reflect the UI of the app are not appropriate for screenshots.
For iPhone, screenshots for 6.5-inch iPhone Xs Max and 5.5-inch devices (iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus) are required. These screenshots will scale down for smaller device sizes.
For iPad, screenshots for 12.9-inch iPad Pro (2nd generation) and 12.9-inch iPad Pro (3rd generation) are required. These screenshots will scale down for smaller device sizes.
App Store screenshots should accurately communicate your app’s value and functionality. Use text and overlay images to highlight your app’s user experience, not obscure it. Make sure app UI and product images match the corresponding device type in App Store Connect. This helps users understand your app and makes for a positive App Store experience.
Resources
For resources on creating great screenshots for the App Store, you may want to review the App Store Product Page information available on the Apple Developer website.
Please ensure you have made any screenshot modifications using Media Manager. You should confirm your app looks and behaves identically in all languages and on all supported devices. Learn more about uploading app previews and screenshots in App Store Connect Help.
Guideline 2.3.7 - Performance - Accurate Metadata
Your app name or subtitle to be displayed on the App Store includes keywords or descriptors, which are not appropriate for use in these metadata items.
Specifically, the following words in your app name or subtitle are considered keywords or descriptors:
- 高收益优质理财投资产品
- 理财产品之短期投资理财平台
- 理财产品短期投资平台
- 安心的P2P投资理财银行存管平台
- 精品掌上理财投资管家
- 理财精选投资理财产品
Next Steps
To resolve this issue, please revise your app name or subtitle to remove any keywords and descriptors from all localizations of your app. Keywords can be entered in the Keywords field in App Store Connect to be used as search terms for your app.
Before submitting your app to the App Store, ensure there are no unnecessary phrases, words, or descriptions in the app’s name, description, icons, preview, or other metadata fields. As a best practice, your app’s metadata should communicate the app’s value in as few words as possible.
Resources
For information on how to revise your app name, please review Renaming a Project or App.
For information on changing the app name and other metadata in App Store Connect, please review the View and edit app information page.
For resources on selecting a memorable and unique app name and subtitle, you may want to review the App Store Product Page information available on the Apple Developer website.
Please see attached screenshots for details.
Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.
解决办法：
上个版本三周前发布，还不需要6.5屏幕预览截图，现在必须6.5截图，且图片要带刘海，5.5的是适配6、7、8的一定不能带刘海
2.3.7更改了应用在app store 的名称，被拒原因：大量堆砌关键词、在标题中加入明显的竞品品牌词、标题中含和应用功能等没有任何关系的词。
参考链接：https://www.qimai.cn/zhuanlan/article/id/191