[2015.5.21] Real-Time Bidding Benchmarking with iPinYou Dataset 笔记

文章目录

  • 前言
  • The iPinYou RTB Dataset
    • Data Format
    • Basic Statistics
    • User Feedback
    • Bidding Behaviour
    • eCPC
  • 任务和协议
    • Task Description
    • Training Framework
    • Evaluation Protocol
  • Benchmark 实验
    • CTR Estimation
      • Compared Models and Feature Engineering
      • Evaluation Measure
      • Results<

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