简评：
充满惊喜的一本书，本是抱着学英文+随便看看商业故事的心态去，没想到作为迪士尼粉得到了深层次满足，从收购皮克斯开始，到漫威、卢卡斯、福克斯，充满了跌宕起伏的过山车体验，而且深深地迷上了乔布斯。和乔布斯这种极致的人比，Iger其实更像稳健的六边形战士，文字也非常朴素，但勇敢、相信直觉、野心勃勃的那一面总会一直驱使着他，不忘自己从何处来，则是他不偏航的风筝线。
The moment you look yourself in the mirror and see a title emblazoned on your forehead, you've lost your way.
Whatever you are along the path, you're the same person you've always been.
谨记于心。
喜欢的句子：
It's vital to create space in each day to let your thoughts wander beyond your immediate job responsibilities, to turn things over in your mind in a less pressured, more creative way than is possible once the daily triage kicks in.
Innovate or or die, and there's no innovation if you operate out of fear of the new or untested.
They would talk about valuing ability more than experience, and they believed in putting people in roless that required more of them than they knew they had in them. It wasn't that experience wasn't important, but they "bet on brains", as they put it, and trusted that things would work out if they put talented people in positions where they could grow, even if they were in unfamiliar territory.
Managing creative processes starts with the understanding that it's not a science -- everything is subjective; there is often no right or wrong. The passion it takes to create something is powerful, and most creators are understandably sensitive when their vision or execution is questioned.
Empathy is a prerequisite to the sound management of creativity, and respect is critical.
You can't let ambition get too fast ahead of opportunity. I've seen a lot of people who had their sights set on a particular job or project, but the opportunity ot actually get that thing was so slim. They focus on the small thing in the distance became a problem.
It's important to know how to find the balance -- do the job you have well; be patient; look for opportunities to pitch in and expand and grow; and make yourself one of the people, through attitude and energy and focus, that your boss feel they have to turn to when an opportunity arises.
You must think, plan, and act like an insurgent. This is a battle for the soul of the brand. Talk about the brand, how to grow its value, how to protect it.
Priorities are the few things that you're going to spend a lot of time and a lot of capital on.
A company's culture is shaped by a lot of things, but this is one of the most important -- you have to convey your priorities clearly and repeatedly. In my experience, it's what separates great managers from the rest. If leaders don't articulate their priorities clearly, then the people around them don't know what their own priorities should be. Time and energy and capital get wasted.
People sometimes shy away from taking big swings because they assess the odds and build a case against trying something before they even take the first step. One of the things I've always instinctively felt -- and something that was greatly reinforced working for people like Roone and Michael -- is that long shots aren't usually as long as they seem.
I saw Steve, intense, energetic, engaged, and far more open to the possibility of making this idea (and I suspected many ideas) work.
It's easy to get swept up in the glamor of Hollywood and lose all perspective; and it's equally easy to feel contempt for it and lose all perspective.
Firing people, or taking responsibility away from them, is arguably the most difficult thing you have to do as a boss.
As I looked at the studio, very little was going right, and it was clear that my instinct wasn't going to work out. Rather than putting more effort into making it work, or becoming defensive about having done it, I needed to contain the damage, learn from my missteps, and move on, quickly.
The movie(Black Panther)'s success is also a testament to our company's willingness to champion bold business and creative initiatives, our ability to execute an innovative vision flawlessly, and our commitment to bringing extraordinary entertainment to a world that is hungry for heroes, role models, and unbelievably great storytelling.
One of the biggest mistakes that I've seen film studios make is getting locked into a release date and then letting that influence creative decisions, often rushing movies into production before they're ready.
No matter who we become or what we accomplish, we still feel that we're essentially the kid we were at some simpler time long ago. Somehow that's the trick of leadership, too, to hold on to that awareness of yourself even as the world tells you how powerful and important you are. The moment you start to believe it all too much, the moment you look yourself in the mirror and see a title emblazoned on your forehead, you've lost your way. That may be the hardest but also the most necessary lesson to keep in mind, that whatever you are along the path, you're the same person you've always been.
生词本：
inscrutable 神秘的；不可理解的；不能预测的；不可思议的
lateral moves 平级调动
underdog 比赛中不被看好者；失败者；受压迫者
e.g. He has a fierce sense of what was right and fair, and he was always on the side of the underdog.
manic depression 躁郁症
vigilance 警戒，警觉；失眠症
toil in obscurity 默默无闻
bleak 不乐观的，沮丧的
menial 卑微的；仆人的；适合仆人做的；仆人，下贱的人
e.g. do all manner of menial labor
distain 蔑视
dictum 格言；声明
galvanizing 使（兴奋等）而采取行动
profligate 放荡的，不检点的；恣意挥霍的
e.g. The profligate spending allowed us not just to make amazing television but to create an aura of sophistication and glamour that advertisers wanted to be a part of.
extol virtues 颂扬美德
exude 散发；流出；使渗出
reign 统治；支配，盛行；成为最佳
lingo 行话；术语；隐语
surreal 超现实主义的；离奇的；不真实的
meandering 曲折的；聊天的；漫步的
encroach 侵占
prerequisite 先决条件
begrudge 羡慕，嫉妒；吝惜，舍不得给
faux pas （法）失礼，失态
quintessential 典型的，完美的
animosity 憎恶，仇恨，敌意 n.
parochial 教区的；狭小的；地方范围的
staunch 坚定的；忠诚的；坚固的
bone of contention 争论的焦点；争端的原因
paranoia 无端恐惧，多疑；妄想症，偏执狂
in the grip of 受……控制
exuberance 丰富，茂盛；健康
insurgent 叛乱的（者）；起义的（者）
impervious 不受影响的，无动于衷的；不能渗透的
root for 支持；赞助；为……加油
incredulous 怀疑的；不轻信的
on a tear 一路飞涨，高歌猛进（形容皮克斯）
technological ingenuity 匠心工艺
The Doer of Deeds 务实之人，有作为的人
egregious 惊人的；过分的；恶名昭彰的
contempt 轻视，蔑视；忽视，不顾；藐视法庭 n.
backlash 强烈反对
wary of 小心翼翼
awry 脱离既定路线的；歪的
e.g Alan wanted to prove he had another chapter in him, but he was also wary of trying something and having it go awry and adding one more sour note to the end of his career.
chagrin 懊恼；委屈；气愤 n./vt.
conjecture 推测
usurp vt./vi. 篡夺；夺取；侵占
ovation 热烈欢迎；大喝采 n.
rapturous 狂喜
emblazon 颂扬；用纹章装饰
indispensable 不可或缺的，必需的；不能撇开的，责无旁贷的
bemoan 惋惜；为……恸哭