电子商务设计师教程 电子版_电子商务| 电子商务还是电子商务| 第1部分

电子商务设计师教程 电子版

电子商务，电子商务或电子商务 (Electronic Commerce, E-Commerce, or Ecommerce)

Electronic commerce, also referred to as e-commerce or eCommerce will incorporate the purchase as well as sale of goods and services by the use of electronic methods, for example the Internet along with other computer networks. Initially the word was used to the rendering of transactions by using electronic means in particular electronic data interchange, however with the arrival of the Internet as well as World Wide Web in the mid-90’s started to place emphasis mainly on the sales of products as well as services by way of Internet, as payment using electronic methods, for example credit cards.

电子商务(也称为电子商务或电子商务)将通过使用电子方法(例如Internet以及其他计算机网络)来进行商品和服务的购买，销售。 最初，该词用于通过电子手段(尤其是电子数据交换)来进行交易的呈现，但是随着Internet以及90年代中期万维网的到来，人们也开始着重于产品的销售作为通过互联网的服务，作为通过电子方式(例如信用卡)的付款。

The volume of trade carried out electronically is continuing to grow immensely ever since the spread of Internet. A number of trade is therefore inspiring the development and use of innovative developments for instance electronic funds transfer, the supply chain management, Online marketing, the online transaction processing (OLTP), electronic exchange data interchange (EDI) systems, stock management, as well as automated data collection.

自Internet普及以来，以电子方式进行的贸易量一直在持续增长。 因此，许多行业正在激发创新性开发的开发和应用，例如电子资金转账，供应链管理，在线营销，在线交易处理(OLTP)，电子交易数据交换(EDI)系统，库存管理以及作为自动数据收集。

The vast majority of electronic commerce requires the buying or / and selling of services or products between individuals and also businesses, nevertheless, a substantial proportion of electronic commerce requires the purchase of digital products (software and those that are mainly derived from software, content, and books), for example usage of high quality content for a website.

绝大多数电子商务都需要在个人与企业之间买卖服务或产品，但是，很大一部分电子商务需要购买数字产品(软件以及主要来自软件，内容，和书籍)，例如在网站上使用高质量的内容。

Electronic commerce carried out in between businesses is known as Business-to-business or B2B. The B2B could be available to any individual involved (as the trade of goods or raw materials), or perhaps restricted to certain pre-qualified participants (private electronic market).

在企业之间进行的电子商务被称为企业对企业或B2B。 B2B可以供任何涉及的个人使用(作为商品或原材料的贸易)，或者可能仅限于某些经过资格预审的参与者(私人电子市场)。

E-Commerce – Origin as well as historical progression

电子商务–起源和历史进程

During the last years of the nineteenth century, the commercial enterprises including Montgomery Ward and Sears then started the catalog sales in the United States Of America. This method of promoting, groundbreaking for its time, is really a catalog associated with photos illustrating the items to trade. This enables much better reach among people, since there is no reason to entice customers to come th the brick and mortar stores. This helped the businesses to get to shoppers in countryside areas, and as soon as this process began there was a sizable volume of people allotted to the field.

在19世纪的最后几年，包括蒙哥马利·沃德和西尔斯在内的商业企业随后开始在美国进行目录销售。 这种促销方式具有开创性的意义，实际上是与说明交易项目的照片相关的目录。 由于没有理由诱使顾客前来实体店，因此这可以使人们获得更好的联系。 这有助于企业吸引农村地区的购物者，这一过程一开始，便有大量人员分配到该领域。

Besides that, another essential factor to be aware is the fact that potential customers can select the merchandise in the comfort and ease in their residences with no help or even stress, as is the case of a merchant. The catalog sales got expanded with all the advance and advantages of using credit cards along with determining the connection of increased privacy in between the individual buyer and the merchant.

除此之外，要意识到的另一个重要因素是这样一个事实，即潜在的客户可以像商人一样，在舒适无忧的住所中选择商品，而无需帮助甚至压力。 目录销售随着使用信用卡的所有进步和优势以及确定个人购买者和商人之间增加的隐私的联系而得到扩展。

During the early 1970s, arrived the initial commercial associations which utilized a computer system to transmit information, for example purchase orders as well as invoices. This sort of exchange of information, while not standardized, resulted in far better production techniques within the private sector, like businesses within the similar industry. Throughout the mid-1980s, with the aid of television system, a fresh method of catalog sales, also referred to as direct sales began.

在1970年代初期，最初的商业协会到来，该协会利用计算机系统来传输信息，例如采购订单和发票。 这种信息交换虽然没有标准化，但导致私营部门(例如类似行业中的企业)的生产技术好得多。 在整个1980年代中期，借助电视系统，开始了一种新的目录销售方法，也称为直销。

Therefore, the products are usually demonstrated with increased realism, and also the characteristics of the products can be exhibited by highlighting its features and benefits. Direct selling is done now by telephone and in most cases utilizing credit card payments. In 1995 associates of the G7/G8 countries took the initiative and developed a global industry for SMEs, to be able to speed up the usage of electronic commerce in between businesses globally.

因此，通常以增加的真实感来演示产品，并且还可以通过突出其功能和优点来展示产品的特性。 现在可以通过电话进行直销，并且在大多数情况下使用信用卡付款。 1995年，七国集团(G7 / G8)国家的员工采取了主动行动，为中小型企业开发了全球性行业，以便能够加快全球企业之间电子商务的使用速度。

Benefits of e-commerce – Business Benefits

电子商务的好处–商业利益

Advancements in the distribution: The Internet offers certain kinds of solutions (the e-book sector, information products and services, as well as the digital products) to take part in the online market, where product sales or even the distribution expenses come to almost zero, as an example within the computer software industry, in which products and solutions is often provided instantaneously, thus slowly but surely lowering the dependence on intermediaries.

发行方面的进步：互联网提供了某些解决方案(电子书，信息产品和服务以及数字产品)，以参与在线市场，在该市场中，产品销售甚至发行费用几乎零，例如在计算机软件行业中，通常会即时提供产品和解决方案，因此可以缓慢但确定地降低对中介的依赖。

Business communications through electronic means: Presently, a lot of companies make use of the Internet to share information with their clients in regards to the organization in addition to the services or products, both by means of internal marketing and sales communications along with other companies as well as customers, making it simpler to create trade relations and customer support to be accessible round the clock, businesses can improve customer loyalty using an asynchronous dialogue that happens to the benefit involving both parties.

通过电子方式进行业务通信：目前，许多公司通过内部市场营销和销售通信以及与其他公司的合作，通过内部营销和销售通信，利用互联网与客户共享有关组织或服务的信息。与客户一样，它使创建贸易关系和客户支持变得更容易以实现全天候访问，因此企业可以使用异步对话来提高客户忠诚度，而异步对话恰好涉及到双方的利益。

Operational advantages: doing business using the Internet decreases errors, time, as well as cost overruns in the management of information. Vendors greatly reduce their expenses in order to interactively gain access to the database which offers more business opportunities, deliver to them through the same means, and lastly, evaluate the results of the concessions same way; additionally, it allows for the development of completely new markets segments, the rise in creating sales advantages, simpler to get into new and different markets easily, particularly in geographically remote areas, and reach the clients more rapidly.

运营优势：使用Internet进行业务可以减少错误，时间以及信息管理中的成本超支。 供应商极大地降低了开支，以便以交互方式访问提供更多商机的数据库，以相同的方式交付给他们，最后以相同的方式评估特许权的结果； 此外，它还允许开发全新的市场领域，增加创造销售优势的过程，更轻松地轻松进入新的和不同的市场(尤其是在地理上偏远的地区)并更快地到达客户。

Capability to retain customers: With the execution of protocols as well as effective communication strategies that permit the end user of the website of the business to raise inquiries, requests or just raise remarks with regards to services or products of the same, as well as if and only if these types of comments are appropriately dealt with, it is possible to generate an essential aspect in attaining customer loyalty thus increasing the re-purchase of goods and services, along with stretching the range of exposure in the marketplace.

留住客户的能力：通过执行协议以及有效的交流策略，可以使企业网站的最终用户就服务或产品提出询问，要求或仅提出评论，以及并且只有适当处理这些类型的评论，才有可能在获得客户忠诚度方面产生至关重要的方面，从而增加商品和服务的回购，同时扩大在市场上的曝光范围。

Utilization of e-commerce

电子商务的利用

Electronic commerce can be utilized in different places where documents are usually swapped in between businesses: purchases as well as acquisitions, financial markets, general industry, transportation, health care, legislation as well as collecting revenues or even taxes. We already have businesses utilizing electronic commerce to create the examples below:

电子商务可以在通常在企业之间交换文件的不同地方使用：购买和收购，金融市场，一般工业，运输，医疗保健，立法以及收取税收甚至税收。 我们已经有一些利用电子商务的企业来创建以下示例：

• Creating new routes of promoting as well as sales.
  创造新的促销和销售途径。
• Access interactive product catalogs, price lists as well as brochures.
  访问交互式产品目录，价目表和手册。
• Direct sales as well as interactive products to sell or deliver to the customers.
  直销以及出售或交付给客户的交互式产品。
• Continuous service and Technical Support, enabling clients to find information themselves as well as obtain solutions to their issues by finding the information and applications needed to solve them.
  持续的服务和技术支持，使客户可以查找信息并通过解决问题所需的信息和应用程序来解决问题。

The electronic commerce documents are generally exchanged as business activities in between trading associates. The advantages obtained with this method are: decrease in paperwork, manual labor, business transactions become much faster as well as more accurate, simpler as well as speedier access to the required information, and cutting down the requirement to rewrite the data in information systems — traditional or computerized systems.

电子商务文件通常作为贸易活动在贸易伙伴之间交换。 通过这种方法获得的优势是：减少文书工作，体力劳动，业务交易变得更快，更准确，更简单，更快速地访问所需的信息，并减少了在信息系统中重写数据的要求-传统或计算机系统。

The kinds of businesses that can reap some benefits considerably through the development of electronic commerce (E-Commerce) are:

通过电子商务(E-Commerce)的发展可以从中获得很多收益的业务类型为：

• Booking Strategy. Globally thousands of companies make use of a shared database to prepare transactions.
  预订策略。 全球有成千上万的公司使用共享数据库来准备交易。
• Stocks. Worldwide business acceleration associated with contacts between suppliers of stock.
  股票。 与库存供应商之间的联系相关的全球业务加速。
• Processing of orders of goods. Possibility of remote reference or verification by a neutral entity.
  订单处理。 中立实体进行远程参考或验证的可能性。
• Insurance. Allows for data collection.
  保险。 允许数据收集。
• Easy communications between the suppliers of raw materials and the manufacturers. Thus saving considerable amounts of time to communicate as well as present and exchange critical information immediately.
  原材料供应商与制造商之间的便捷沟通。 这样可以节省大量时间来进行通信以及立即显示和交换关键信息。

E-commerce integration is a very important point to consider for any company that wishes to do business over the internet.

对于任何希望通过互联网开展业务的公司而言，电子商务集成都是非常重要的考虑因素。

Continued…

继续…

翻译自: https://www.eukhost.com/blog/webhosting/electronic-commerce-e-commerce-or-ecommerce-part-1/

电子商务设计师教程 电子版