单精度实数与双精度实数_2020年电子商务网站的成本是多少？ （实数）

单精度实数与双精度实数

After our articles on how much does a WordPress website cost, and how much does it cost for a custom WordPress theme, many of you asked us to write about how much does an eCommerce website cost?

在我们讨论了WordPress网站的费用以及自定义WordPress主题的费用之后 ，你们中的许多人要求我们写出电子商务网站的费用是多少？

Knowing the cost of building an eCommerce website is important because it helps you calculate the investment you will need to start your new online business idea.

了解建立电子商务网站的成本很重要，因为它可以帮助您计算开始新的在线业务创意所需的投资。

The challenge is that there are many factors involved in making an eCommerce website, and all of them will affect the overall cost of your business.

挑战在于，建立电子商务网站涉及很多因素，所有这些因素都会影响您的业务总成本。

If you don’t have a clear action plan, then you can easily end up overspending. But don’t worry, we are here to help.

如果您没有明确的行动计划，那么您很容易导致超支。 但请放心，我们在这里为您提供帮助。

In this article, we will break down all the information to give you a clear idea of how much does an eCommerce website cost. We will also show you different ways to avoid overspending and maximize profits.

在本文中，我们将分解所有信息，以使您清楚地了解电子商务网站的成本。 我们还将向您展示各种避免超支和最大化利润的方法。

Ready? Let’s get started.

准备？ 让我们开始吧。

如何计算建立电子商务网站的成本？ (How to Calculate the Cost of Building an Ecommerce Website?)

The best way to calculate the cost of building an eCommerce website is to compare different eCommerce platforms, tools, add-ons, and additional services that you will need based on your business requirements.

计算构建电子商务网站成本的最佳方法是根据业务需求比较您需要的不同电子商务平台，工具，附加组件和其他服务。

This is the only way that will give you an accurate cost of an eCommerce website.

这是唯一可以使您准确计算电子商务网站成本的方法。

Since there are multiple ways to create an online store, most online eCommerce website cost calculators end up being completely inaccurate (so its best that you avoid them).

由于创建在线商店的方式多种多样，因此大多数在线电子商务网站的费用计算器最终都是完全不准确的(因此最好避免使用)。

To keep this article focused, we will break down our eCommerce cost analysis into the following major expenses:

为使本文重点突出，我们将电子商务成本分析细分为以下主要费用：

• Hosting costs托管费用
• Payment processing costs付款处理费用
• Design costs设计费用
• Add-ons and extensions cost附件和扩展成本
• Total costs of an eCommerce website电子商务网站的总费用
• Costs of growing your business拓展业务的成本

There are many different eCommerce software and platforms that you can use to make an online store. For the sake of this article, we will use the following top eCommerce platforms:

您可以使用许多不同的电子商务软件和平台来建立在线商店。 为了本文的目的，我们将使用以下顶级电子商务平台 ：

• WooCommerceWooCommerce
• ShopifyShopify
• BigCommerce大商务

That being said, let’s start calculating the cost of making an eCommerce website, and how to save money with smart choices along the way.

话虽这么说，让我们开始计算制作电子商务网站的成本，以及如何在此过程中通过明智的选择来省钱。

1.托管费用 (1. Hosting Costs)

Every website on the internet needs web hosting. This is where your website’s files are stored. You’ll also need a domain name which is your website’s address on the internet, e.g. wpbeginner.com.

互联网上的每个网站都需要虚拟主机 。 这是您网站文件的存储位置。 您还需要一个域名 ，它是您网站在Internet上的地址，例如wpbeginner.com。

When it comes to eCommerce hosting, there are two routes that you can take for your eCommerce projects. Each of them have different costs and technical requirements.

当涉及电子商务托管时，您可以为电子商务项目采用两种途径。 它们每个都有不同的成本和技术要求。

Let’s take a look at both of them.

让我们看看它们两者。

1. Hosting Costs for Self-Hosted eCommerce Website

1.自托管电子商务网站的托管费用

WooCommerce is the most popular eCommerce platform in the world powering millions of small and large online stores.

WooCommerce是世界上最受欢迎的电子商务平台，为数百万大小型在线商店提供支持。

WooCommerce itself is available as a free software which means you can download and use it for free to create as many eCommerce websites as you like.

WooCommerce本身可作为免费软件获得，这意味着您可以免费下载和使用它来创建任意数量的电子商务网站。

However, you’ll need a WooCommerce web hosting account to install it. You’ll also need a domain name and an SSL certificate.

但是，您需要一个WooCommerce虚拟主机帐户才能安装它。 您还需要一个域名和一个SSL证书 。

A starter website hosting plan normally starts at $7.99 / month, domain name $14.99 / year, and SSL Certificate starts from $69 / year.

入门网站托管计划的起价通常为$ 7.99 /月，域名为$ 14.99 /年，SSL证书的起价为$ 69 /年。

All of these costs add up to a small but still significant investment to make a starter eCommerce store.

所有这些成本加起来对于建立原型电子商务商店来说是一笔很小的但仍然是一笔不小的投资。

Luckily, Bluehost has agreed to offer WPBeginner users a generous discount on hosting with a free domain name and SSL certificate.

幸运的是， Bluehost已同意为WPBeginner用户提供免费域名和SSL证书的托管优惠。

Basically, you can get started for just $2.75 per month.

基本上，您每月只需支付2.75美元即可上手。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

As your business starts growing, you will eventually need to upgrade your hosting plan to handle more traffic.

随着业务的增长，您最终将需要升级托管计划以处理更多流量。

This means your hosting costs will start increasing as more customers visit your website. Hopefully, by that time you’ll be making enough money (sales) to justify the increasing costs of hosting.

这意味着随着更多客户访问您的网站，您的托管费用将开始增加。 希望到那时，您将赚到足够的钱(销售额)来证明托管成本的增长。

You can switch your hosting plan to a managed WordPress hosting company like WP Engine. Their Starter plan is $35 per month and scale plan is $290 per month, but you can use our WP Engine coupon to get an additional discount.

您可以将托管计划切换到WP Engine之类的托管WordPress托管公司 。 他们的入门计划是每月35美元，规模计划是每月290美元，但您可以使用我们的WP Engine优惠券获得额外的折扣。

Here are the advantages of a self-hosted eCommerce site:

以下是自托管电子商务网站的优势：

• You get complete freedom to build your eCommerce site the way you like.
  您完全可以自由选择自己喜欢的方式来构建电子商务网站。
• You can save a ton of money by only paying for what you need.
  您只需支付所需的费用即可节省大量资金。
• You can make unlimited sales, add unlimited products, use any payment gateway platform that you like.
  您可以无限销售，添加无限产品，使用任何您喜欢的支付网关平台。

With that said, some non-techy users don’t want to learn how to install their own eCommerce software and prefer a done for you solution instead. That’s where the SaaS eCommerce platforms come in.

话虽如此，一些非技术用户不想学习如何安装自己的电子商务软件，而宁愿选择为您完成的解决方案。 这就是SaaS电子商务平台的用武之地。

2. Hosting Costs for SaaS eCommerce Platforms

2. SaaS电子商务平台的托管费用

Ecommerce platforms available as SaaS (Software as a Service) do not require you to install software, manage it, or host it yourself.

作为SaaS(软件即服务)可用的电子商务平台不需要您自行安装，管理或托管软件。

Your website hosting price is included with the software. You don’t need to worry about managing website hosting.

您的网站托管价格包含在该软件中。 您无需担心管理网站托管。

The two of the most popular SaaS eCommerce platforms are Shopify and BigCommerce.

最受欢迎的两个SaaS电子商务平台是Shopify和BigCommerce 。

They both offer incredibly easy and highly scalable eCommerce platforms to sell your products online. Both platforms include SSL, but you’ll need to purchase a domain name separately. See our guide on how to register a domain name for instructions.

他们俩都提供了非常简单和高度可扩展的电子商务平台来在线销售您的产品。 这两个平台都包含SSL，但是您需要单独购买域名。 有关说明，请参见有关如何注册域名的指南。

Here is the cost of Shopify eCommerce plans:

这是Shopify电子商务计划的费用：

• Basic Shopify: $29 / month
  Basic Shopify：$ 29 /月
• Shopify: $79 / month
  Shopify：$ 79 /月
• Shopify: $299 / monthShopify ：每月$ 299

Now, let’s compare it with the BigCommerce plans:

现在，让我们将其与BigCommerce计划进行比较：

• Standard: $29.95 / month
  标准：$ 29.95 /月
• Plus: $71.95 / month
  加：$ 71.95 /月
• Pro: $224.95 / month
  专业版：$ 224.95 /月

For both platforms, each plan comes with a different set of features that you need to review, so you can choose the right plan for your needs.

对于这两个平台，每个计划都具有需要检查的一组不同功能，因此您可以根据需要选择正确的计划。

There are some major differences between Shopify and BigCommerce, and we will discuss them throughout the article.

Shopify和BigCommerce之间有一些主要区别，我们将在本文中讨论它们。

For example, BigCommerce Standard plan limits you to $50,000 in online sales per year. After that, you will need to upgrade your account.

例如，BigCommerce Standard计划将您的在线销售额限制为每年$ 50,000。 之后，您将需要升级您的帐户。

Shopify on the other hand forces you to use Shopify payments. If you want to use another payment gateway, then you will be charged an additional 2% fee for each transaction made on your eCommerce store using third-party payment gateway. The fee drops to 1% and then 0.5% for their higher paid plans.

另一方面，Shopify会强制您使用Shopify付款。 如果您想使用其他支付网关，则使用第三方支付网关在您的电子商务商店上进行的每笔交易将额外收取2％的费用。 对于较高收入的计划，费用降低到1％，然后降低到0.5％。

Estimated Ecommerce Hosting Costs:

估计的电子商务托管费用：

Self-hosted eCommerce website: $2.75 – $241.67 / month

自助式电子商务网站：每月$ 2.75 – $ 241.67

SaaS eCommerce hosting costs $29 – $299 / month

SaaS电子商务托管费用为每月29 – 299美元

Please keep in mind that this cost estimate is for starter to medium sized online stores. For high-volume stores, you will likely have to upgrade to Shopify Plus or BigCommerce Enterprise which costs in the thousands per month.

请记住，此费用估算是针对初学者到中型在线商店的。 对于大批量商店，您可能必须升级到每月花费数千美元的Shopify Plus或BigCommerce Enterprise。

On the self-hosted site, you will have to upgrade your hosting plans with WP Engine, Liquid Web, or whichever hosting provider you are using.

在自托管站点上，您将必须使用WP Engine ， Liquid Web或使用的任何托管服务提供商来升级您的托管计划。

Based on the hosting cost analysis above, self-hosted eCommerce site with WooCommerce comes out as a winner. See our guide on: how to start an online store.

根据上面的托管成本分析，带有WooCommerce的自托管电子商务网站将脱颖而出。 请参阅我们的指南： 如何开设在线商店 。

2.付款处理 (2. Payment Processing)

Many beginners don’t look at payment processing fees when choosing an eCommerce platform. This can have a serious impact on your business because it will significantly increase your costs and lower your profits.

许多初学者在选择电子商务平台时并不考虑支付处理费。 这可能会对您的业务产生严重影响，因为它将大大增加您的成本并降低您的利润。

Let’s see how different eCommerce platforms handle payments, and how much it would cost you to accept payments from your customers.

让我们看看不同的电子商务平台如何处理付款，以及接受客户付款需要花费多少。

Payment Costs in WooCommerce

WooCommerce中的付款成本

WooCommerce is an open-source software, so it has many payment platform integrations. This means self-hosted eCommerce websites using WooCommerce are free to use any payment gateway they want.

WooCommerce是一个开源软件，因此具有许多支付平台集成。 这意味着使用WooCommerce的自托管电子商务网站可以自由使用他们想要的任何付款网关。

By default, WooCommerce supports PayPal and Stripe payment gateways to accept credit card payments. You can also choose from dozens of other payment services which are available as extensions.

默认情况下，WooCommerce支持PayPal和Stripe付款网关接受信用卡付款 。 您还可以从其他数十种付款服务中进行选择，这些服务可以作为扩展使用。

You will only be paying the processing fees to the payment gateway service you choose. Each one of them has different rates for different regions, currencies, services.

您只需将处理费支付给您选择的支付网关服务。 他们每个人对于不同的地区，货币，服务都有不同的费率。

Another advantage is that WooCommerce has extensions and integrations available even for some lesser-known regional payment services. This is a big advantage for eCommerce websites catering to customers in specific countries.

WooCommerce的另一个优势是，即使对于一些鲜为人知的区域支付服务，WooCommerce仍具有扩展和集成功能。 对于迎合特定国家/地区客户的电子商务网站而言，这是一个很大的优势。

Using WooCommerce, you can compare the rates for different payment services and choose the best option for your business.

使用WooCommerce，您可以比较不同支付服务的费率，并为您的业务选择最佳选择。

WooCommerce also does not put a cap on how many sales you can make on your website. This gives eCommerce websites freedom to choose their payment service and not pay any overage fees.

WooCommerce也没有限制您可以在网站上进行的销售数量。 这使电子商务网站可以自由选择其付款服务，而无需支付任何超额费用。

WooCommerce payment processing costs:

WooCommerce付款处理费用：

Payment processing fees vary depending on the payment gateway, currency, and region. Here is a quick overview of popular payment gateways in US dollars.

支付处理费视支付网关，货币和地区而异。 这是美元中流行的支付网关的快速概述。

• PayPal: 2.9% + $0.30 for transactions over $10
  贝宝：超过$ 10的交易为2.9％+ $ 0.30
• Stripe: 2.9% + $0.30 per transaction
  条带：2.9％+ $ 0.30每笔交易
• Authorize.net – 2.9% + $0.30 per transaction + $25 monthly fee.
  Authorize.net – 2.9％+每笔交易$ 0.30 + $ 25月费。

Payment Costs in Shopify

Shopify中的付款费用

Shopify offers its own payment solutions called Shopify Payments which lets you accept credit card payments on your website. It also offers many third-party payment gateways including regional and cryptocurrency payment services.

Shopify提供自己的付款解决方案，称为Shopify Payments，可让您在网站上接受信用卡付款。 它还提供了许多第三方支付网关，包括区域和加密货币支付服务。

Shopify Payments is available only in 13 countries at the time of writing this article. You will need to carefully read payments terms for your country as you are not allowed to sell certain items in some countries.

在撰写本文时，Shopify Payments仅在13个国家/地区可用。 您将需要仔细阅读您所在国家/地区的付款条款，因为在某些国家/地区不允许您出售某些商品。

If you choose to use a third-party payment service, then you will pay that particular payment gateway’s fees + 2.0% additional fee to Shopify. This might not seem a lot at first, but it can become a significant amount in the long term.

如果您选择使用第三方支付服务，则您将向Shopify支付特定的支付网关费用+ 2.0％的额外费用。 乍一看似乎并不多，但从长期来看，它可能会变成一个很大的数目。

Considering that most payment services charge 2.9% of the transaction amount on average, this means you could end up paying up to 5% of total transaction as payment processing charges.

考虑到大多数支付服务平均收取交易金额的2.9％，这意味着您最终可能要支付总交易额的5％作为支付处理费用。

Now if you are in one of the 13 countries supported by Shopify, then you get almost the same rate as PayPal.

现在，如果您位于Shopify支持的13个国家之一中，那么您获得的税率与PayPal几乎相同。

However, if you are not in those select countries, then you will pay 2% additional charges to Shopify for each transaction which could significantly reduce your profit margins.

但是，如果您不在这些所选国家/地区，则您将为每笔交易向Shopify支付2％的额外费用，这可能会大大降低您的利润率。

Shopify Payment processing costs

Shopify付款处理费用

• Shopify Payments: 2.9% + 30¢ per transaction
  Shopify付款：每笔交易2.9％+ 30美分
• Third-party payment services: The payment gateway fees + 2% additional fees paid to Shopify for each transaction.
  第三方支付服务：支付网关费用+每笔交易支付给Shopify的2％的额外费用。

Payment Costs in BigCommerce

BigCommerce的付款成本

BigCommerce allows you to choose from over 65+ third-party payment gateways. These payment platforms provide a wider global reach than Shopify, but it is not as large as WooCommerce.

BigCommerce允许您从超过65个第三方支付网关中进行选择。 这些付款平台比Shopify提供了更广泛的全球影响力，但规模不及WooCommerce。

The biggest advantage of using BigCommerce is that it does not charge additional transaction fees. This means you only pay for each transaction to the payment service provider you choose (similar to WooCommerce).

使用BigCommerce的最大优点是它不收取额外的交易费用。 这意味着您只需为选择的付款服务提供商的每笔交易付款(类似于WooCommerce)。

The charges for each transaction will depend on payment service, currency, and country. You can choose from all popular payment services like PayPal, Square, Stripe, Authorize.net, and many more.

每笔交易的费用将取决于付款服务，货币和国家/地区。 您可以从所有流行的付款服务中进行选择，例如PayPal，Square，Stripe，Authorize.net等。

BigCommerce Payment processing costs

BigCommerce付款处理费用

• PayPal: 2.9% + $0.30 for transactions over $10
  贝宝：超过$ 10的交易为2.9％+ $ 0.30
• Stripe: 2.9% + $0.30 per transaction
  条带：2.9％+ $ 0.30每笔交易
• Authorize.net – 2.9% + $0.30 per transaction + $25 monthly fee.
  Authorize.net – 2.9％+每笔交易$ 0.30 + $ 25月费。

Estimated Costs for Payment Processing on an Ecommerce Website

电子商务网站上付款处理的估计成本

Your payment processing costs will depend on your eCommerce platform, and the payment services you choose. Here is an average estimate of the payment costs.

您的付款处理费用将取决于您的电子商务平台和您选择的付款服务。 这是付款费用的平均估算。

• WooCommerce: PayPal or Stripe – 2.9% + $0.30 for transaction
  WooCommerce：PayPal或Stripe –交易额的2.9％+ $ 0.30
• Shopify : Shopify Payments – 2.9% + 30¢ | Additional 2% per transaction for third-party payment gateways
  Shopify：Shopify付款-2.9％+ 30¢| 第三方支付网关每笔交易额外收取2％
• BigCommerce: PayPal or Stripe – 2.9% + $0.30 per transaction
  BigCommerce：PayPal或Stripe –每次交易的2.9％+ $ 0.30

Note: These costs do not include any fees that may be charged by your bank.

注意：这些费用不包括您的银行可能收取的任何费用。

When looking at payment processing costs, both WooCommerce and BigCommerce are tied for the lowest costs.

在查看付款处理成本时， WooCommerce和BigCommerce都以最低的成本捆绑在一起。

3.电子商务网站设计成本 (3. Ecommerce Website Design Costs)

The eCommerce industry is growing at an incredible rate. Each day new online stores are popping up and chances are that there will already be significant competition in your area of business.

电子商务行业正以惊人的速度增长。 每天都有新的在线商店如雨后春笋般出现，并且很有可能在您的业务领域中展开激烈的竞争。

This is where design comes in.

这就是设计的来源。

Giving your website a professional and customer-centric design helps you get ahead of competition.

为您的网站提供专业且以客户为中心的设计可帮助您在竞争中脱颖而出。

Now you might be thinking, well I’m not a professional web designer, how do I come up with a design that helps my store stand out and make more sales?

现在您可能在想，我不是专业的网页设计师，如何设计出一种可以帮助我的商店脱颖而出并增加销售额的设计？

Well, most eCommerce platforms realize this problem, so they offer ready-made website templates. Store owners can customize the layouts using simple drag and drop tools.

好吧，大多数电子商务平台都意识到了这个问题，因此它们提供了现成的网站模板。 商店所有者可以使用简单的拖放工具自定义布局。

Store owners can also purchase premium designs that come with additional features, priority support, and unique layouts. Of course, you can also hire a developer to design a completely custom template from scratch with custom features.

商店所有者还可以购买带有附加功能，优先支持和独特布局的高级设计。 当然，您也可以雇用开发人员从头开始使用自定义功能设计完全自定义的模板。

Let’s see how much it costs to design an eCommerce website on different platforms.

让我们看看在不同平台上设计电子商务网站需要花费多少。

WooCommerce Design Costs

WooCommerce设计成本

WooCommerce is the most flexible option in terms of design and appearance. It is built on top of WordPress, the most popular website builder, which means you can choose any WordPress theme to use with WooCommerce.

就设计和外观而言，WooCommerce是最灵活的选项。 它基于最流行的网站构建器 WordPress 构建 ，这意味着您可以选择要与WooCommerce一起使用的任何WordPress主题。

However, you would want to select a WooCommerce specific theme for best results.

但是，您可能希望选择WooCommerce特定主题才能获得最佳效果。

Luckily there are thousands of WooCommerce themes that you can choose from. Many of them are completely free and some are available for a small fee, starting from $30.

幸运的是，您可以选择数千种WooCommerce主题。 它们中的许多是完全免费的，有些仅需少量费用，起价为30美元。

Here are the top WooCommerce themes with tons of customization options.

以下是带有大量自定义选项的WooCommerce主题。

• Astra – A popular WooCommerce theme with dozens of ready-made sites that you can install with 1-click.Astra –一个流行的WooCommerce主题，其中包含许多现成的网站，您可以一键安装。
• Divi – A powerful WooCommerce theme with dozens of templates, a built-in page builder, and beginner friendly customization optionsDivi –强大的WooCommerce主题，带有数十个模板，内置页面构建器和对初学者友好的自定义选项
• Ocean WP – One of the top all-purpose WooCommerce themes on the market with tons of customization optionsOcean WP –市场上顶级的通用WooCommerce主题之一，提供大量定制选项

For the complete list see our article on the best WooCommerce themes

有关完整列表，请参阅我们有关最佳WooCommerce主题的文章

WooCommerce also gives you access to amazing WordPress page builder plugins. These drag and drop tools allow you to create custom product pages and custom landing page layouts within minutes.

WooCommerce还使您可以访问令人惊叹的WordPress页面构建器插件 。 这些拖放工具使您可以在几分钟内创建自定义产品页面和自定义目标页面布局。

If you don’t want to use a free or paid WooCommerce theme, then you can hire a WordPress developer for custom WooCommerce development.

如果您不想使用免费或付费的WooCommerce主题，则可以聘请WordPress开发人员进行自定义WooCommerce开发。

Custom themes are unique and made specifically for your business. They allow you to incorporate custom features and turn your ideas into reality.

自定义主题是独特的，并且是专门为您的业务量身定制的。 它们使您能够合并自定义功能，并将您的想法变为现实。

A custom theme can become very expensive depending on the features you need, and the expertise of your developer. The overall cost of a custom website development could start from $1500 to $6000 for an average-sized eCommerce business.

根据您所需的功能以及开发人员的专业知识，自定义主题可能会变得非常昂贵。 对于中等规模的电子商务企业，自定义网站开发的总成本可能从1500美元到6000美元不等。

An enterprise-level custom theme with its own companion plugins can cost from $10,000 to $30,000.

具有自己的配套插件的企业级自定义主题的价格在10,000美元到30,000美元之间。

Shopify Design Costs

Shopify设计成本

Shopify offers ready-made templates that you can use as a starting point for your eCommerce store. It also offers built-in tools to customize the layout, colors, and other settings.

Shopify提供了现成的模板，您可以将其用作电子商务商店的起点。 它还提供了内置工具来自定义布局，颜色和其他设置。

There are currently 10 free and 65 paid themes available on the Shopify website. This is a very small number, especially when compared to thousands of themes available for WooCommerce.

Shopify网站上目前有10个免费主题和65个付费主题。 这是一个非常小的数字，尤其是与WooCommerce可用的数千个主题相比时。

On average, a paid theme for Shopify starts from $160. You may find cheaper themes on third-party theme marketplaces where Shopify themes may be available for as low as $59.

平均而言，Shopify的付费主题起价为160美元。 在第三方主题市场上，您可能会发现更便宜的主题，在这些主题下，Shopify主题的价格低至59美元。

You can also hire a developer to make you a custom Shopify theme. However, Shopify is not as popular among developers as WooCommerce, which means your hiring pool will be quite small and rates will be higher.

您还可以聘请开发人员以使您成为自定义Shopify主题。 但是，Shopify在开发人员中不如WooCommerce受欢迎，这意味着您的招聘人数将很小，而且费用会更高。

Depending on the developer you choose and their rates, a custom design development for Shopify can cost between $5,000 to $30,000 USD.

根据您选择的开发人员及其价格，Shopify的自定义设计开发的费用在5,000美元到30,000美元之间。

BigCommerce Design Costs

BigCommerce设计成本

BigCommerce also offers paid and free themes. There are currently 12 free themes in multiple styles and more than a 100+ paid themes in the store.

BigCommerce还提供付费和免费主题。 目前，商店中有12种多种风格的免费主题，而商店中有超过100种付费主题。

Each of these themes is fully customizable using an intuitive user interface. You can add your own business logo, custom colors, and choose different layout styles for your store.

这些主题中的每一个都可以使用直观的用户界面完全自定义。 您可以添加自己的企业徽标，自定义颜色，并为商店选择不同的布局样式。

All themes are mobile responsive and designed for higher conversion rates. They strictly adhere to BigCommerce platform guidelines and coding standards, so you get the same user experience regardless of which theme you choose.

所有主题均响应移动设备，旨在提高转换率。 他们严格遵守BigCommerce平台指南和编码标准，因此无论选择哪种主题，您都可以获得相同的用户体验。

You can also find BigCommerce themes from third-party marketplace websites. However, these themes may not be as good in quality as those available in the official store.

您还可以从第三方市场网站上找到BigCommerce主题。 但是，这些主题的质量可能不如官方商店中提供的质量好。

BigCommerce also allows developers to upload custom made themes. You can find a developer for hire on BigCommerce’s official partner’s directory or freelance marketplaces like UpWork.

BigCommerce还允许开发人员上传定制主题。 您可以在BigCommerce的官方合作伙伴目录或UpWork等自由市场上找到要出租的开发人员。

Pricing for paid BigCommerce themes start from $160+. A custom BigCommerce theme can cost you somewhere between $3,000 to $30,000, depending on the developer or agency you hire for the job.

付费BigCommerce主题的起价为$ 160 +。 自定义BigCommerce主题的价格在3,000美元到30,000美元之间，具体取决于您雇用的开发人员或代理机构。

Estimated Design Costs for an Ecommerce Website

电子商务网站的估计设计成本

WooCommerce – Free, $99 for premium, and $5,000 for custom

WooCommerce –免费，高级版$ 99，定制版$ 5,000

Shopify – Free, $160 for premium, and $5,000 for custom

Shopify –免费，高级版$ 160，定制版$ 5,000

BigCommerce – Free, $160 for premium, and $5,000 for custom

BigCommerce –免费，高级版$ 160，定制版$ 5,000

Note: Both BigCommerce and Shopify have limited themes both free and paid. WooCommerce gives you access to thousands of free and paid themes, large pool of developers, and a lot more flexibility in design.

注意： BigCommerce和Shopify都限制了免费和付费主题。 WooCommerce使您可以访问数千个免费和付费主题，大量开发人员，并且在设计上具有更大的灵活性。

4.附件和扩展的成本 (4. Cost of Add-ons and Extensions)

It is simply not possible for an eCommerce platform to bake all the features you’ll need into one software. Even if they tried, things would get messy and the software would become difficult to use.

电子商务平台根本不可能将您需要的所有功能整合到一个软件中。 即使他们尝试过，事情也会变得混乱，并且软件将变得难以使用。

To fix this problem, most eCommerce software are made with a modular approach. This allows the core software to be extended using add-ons and apps.

为了解决此问题，大多数电子商务软件都是采用模块化方法制作的。 这允许使用附加组件和应用程序扩展核心软件。

These add-on or extensions allow you to add new features to your eCommerce website and extend its functionality. Many of them are paid and buying them will increase your cost of making an eCommerce website.

这些附加组件或扩展程序允许您向电子商务网站添加新功能并扩展其功能。 他们中的许多人都是有偿的，购买它们会增加您制作电子商务网站的成本。

Let’s compare the costs of add-ons and extensions on popular eCommerce platforms.

让我们比较一下流行电子商务平台上的附件和扩展的成本。

WooCommerce Extensions and Add-ons

WooCommerce扩展和附加组件

When it comes to add-ons and extensions, no other eCommerce platform comes even close to WooCommerce. There are thousands of both free and paid add-ons available for WooCommerce that you can use.

当涉及到附加组件和扩展时，没有其他电子商务平台比WooCommerce更接近了。 可以使用WooCommerce的数千种免费和付费附件。

You also need to keep in mind that WooCommerce runs on top of WordPress, which gives you access to 55,000+ free plugins as well.

您还需要记住，WooCommerce在WordPress之上运行，它还使您可以访问55,000多个免费插件。

There is a plugin or add-on available for any feature that you can think of.

您可以想到的任何功能都有一个插件或附加组件。

Want to see some examples? See our expert-pick of essential WooCommerce plugins showcasing the most popular WooCommerce add-ons (most of them are free).

想看一些例子吗？ 请参阅我们的基本WooCommerce插件专家精选，其中展示了最受欢迎的WooCommerce加载项(其中大多数是免费的)。

Pricing for paid WooCommerce addons start from $19 and can go as high $299 (depending on licensing plans and features of a plugin).

付费WooCommerce插件的起价为19美元，最高可达299美元(取决于许可计划和插件的功能)。

If that’s not enough, and you want a custom feature, then you can hire a developer to make a plugin for you. It could cost you anywhere from $500 to $10,000 USD depending on how much work is required or the rates of the developer you hire for the job.

如果这还不够，并且您需要自定义功能，则可以聘请开发人员为您制作插件。 根据您需要完成的工作量或雇用的开发人员的费率，这可能会花费您500至10,000美元。

WooCommerce Addon Costs: Free – $299 and custom plugins cost $500 – $10,000 USD

WooCommerce插件成本：免费– 299美元和自定义插件的价格为500 – 10,000美元

Cost of Shopify Addons

Shopify附加组件的成本

Shopify is a SaaS platform and the core software is tightly integrated to provide maximum security and stability to all users.

Shopify是一个SaaS平台，其核心软件紧密集成以为所有用户提供最大的安全性和稳定性。

However, they do offer APIs for developers to integrate their own services and solutions into Shopify. These addons are available as third-party apps on the Shopify app store.

但是，它们确实为开发人员提供了将自己的服务和解决方案集成到Shopify中的API。 这些插件可以在Shopify应用商店中作为第三方应用使用。

There are hundreds of apps available both free and paid. The prices for paid apps vary and most of them are available on a monthly subscription basis.

有数百种免费和付费的应用程序。 付费应用程序的价格各不相同，并且大多数都是按月订阅的。

Shopify also allows you to add private apps made specifically for your store. The app needs to be stored and run elsewhere, and you can generate Shopify API keys to manage the app’s access permissions.

Shopify还允许您添加专门为商店制作的私人应用程序。 该应用程序需要存储并在其他地方运行，您可以生成Shopify API密钥来管理该应用程序的访问权限。

Shopify Addon Costs: Free – Varied monthly subscription apps. Custom app: $5,000+ depending on developer rates and skills.

Shopify附加费用：免费-每月订阅应用程序各不相同。 自定义应用：5,000美元以上，具体取决于开发人员的费率和技能。

BigCommerce Addons Cost

BigCommerce附加费用

Similar to Shopify, BigCommerce also allows you to install both free and paid apps. Many of these third-party apps are available on a monthly subscription basis.

与Shopify相似，BigCommerce还允许您安装免费和付费应用程序。 这些第三方应用程序中有许多是按月订阅的。

You can also hire developers to create custom apps for a single store. These apps are stored as a draft app and you can only use it on that particular store.

您还可以雇用开发人员为单个商店创建自定义应用程序。 这些应用程序存储为草稿应用程序，您只能在该特定商店中使用它。

BigCommerce Addon Costs: Free – Varied monthly subscription apps. Custom app: $1000+ depending on developer rates and skills.

BigCommerce附加费用：免费-每月订阅应用程序各不相同。 自定义应用：1000美元以上，具体取决于开发人员的费率和技能。

Estimated Cost of Addons on an Ecommerce Website

电子商务网站上的附加组件估算费用

This one is hard to calculate because each online store will use different apps for their own needs.

很难计算这一数字，因为每个在线商店都会根据自己的需求使用不同的应用程序。

Ofcourse using more paid add-ons will cost more and increase your total costs significantly. Add-ons with recurring billing will be an ongoing expense for your business.

当然，使用更多的付费加载项将花费更多，并大大增加您的总成本。 经常性计费的附加组件将为您的企业带来持续的费用。

We are assuming that you will be careful with paid add-ons to give a very conservative estimate of the costs.

我们假设您对付费附件会非常谨慎，以便对费用进行非常保守的估算。

Add-on costs: Free – $1,000 USD

附加费用：免费-$ 1,000 USD

WooCommerce addons and WordPress plugins overall are cheaper since they’re billed on annual basis whereas Shopify and BigCommerce apps are billed on monthly basis.

WooCommerce插件和WordPress插件总体而言比较便宜，因为它们是按年计费的，而Shopify和BigCommerce应用程序是按月计费的。

5.建立电子商务网站的总费用 (5. Total Cost of Building an Ecommerce Website)

Now that we have covered different spending areas for an eCommerce website, let’s take a look at how much would be the total cost of building an eCommerce website.

既然我们已经涵盖了电子商务网站的不同支出领域，那么让我们看一下构建一个电子商务网站的总成本是多少。

As mentioned earlier that each eCommerce platform gives you the flexibility to choose how much money you would spend. This would obviously affect your overall costs.

如前所述，每个电子商务平台都使您可以灵活地选择要花多少钱。 这显然会影响您的总体成本。

Following are the estimated total costs of building an eCommerce website.

以下是建立电子商务网站的估计总费用。

WooCommerce Starter – $500 – $3000 (Shared hosting, paid design, fewer paid plugins and services).

WooCommerce Starter – $ 500 – $ 3000(共享托管，付费设计，更少的付费插件和服务)。

WooCommerce Custom – $5000 – $10,000 (Managed WordPress hosting, custom eCommerce design, paid plugins and services).

WooCommerce Custom – $ 5,000 – $ 10,000(托管WordPress托管，自定义电子商务设计，付费插件和服务)。

WooCommerce Enterprise – $10,000+ (Dedicated hosting servers, custom design and features, paid plugins and services).

WooCommerce Enterprise – 10,000美元以上(专用托管服务器，自定义设计和功能，付费插件和服务)。

Shopify – $1,000 – $10,000+ (Your costs would increase dramatically when you make more sales and if you are using a third-party payment service).

Shopify – $ 1,000 – $ 10,000 +(当您增加销售额并使用第三方支付服务时，您的成本将急剧增加)。

BigCommerce $1,000 – $10,000+ (Your costs will increase when you make more sales as you will be asked to upgrade your plan).

BigCommerce $ 1,000 – $ 10,000 +(随着销售量的增加，您的费用会增加，因为会要求您升级计划)。

A WooCommerce / WordPress eCommerce site costs between $500 and $3000 USD for a starter eCommerce business. This gives you the best value for your money as it is the most robust, flexible, and easy to use platform.

WooCommerce / WordPress电子商务网站的入门电子商务业务费用在$ 500到$ 3000美元之间。 这是最健壮，灵活且易于使用的平台，可为您带来最大的物有所值。

• You wouldn’t have to pay additional transaction fees
  您无需支付额外的交易费用
• WooCommerce doesn’t cap your sales or number of products you add
  WooCommerce不会限制您的销售或添加的产品数量
• You can use it with any third-party service
  您可以将其与任何第三方服务一起使用
• It has the best design options to improve conversions and make more sales
  它具有最佳的设计选项，可以提高转化率并增加销售量

If you would rather not maintain hosting by yourself, then BigCommerce saves you money by not charging you a transaction fee for using your preferred payment services.

如果您不想自己维护主机，则BigCommerce通过不向您收取使用首选付款服务的交易费来节省您的钱。

You can also use BigCommerce with WordPress, allowing BigCommerce to handle your store and WordPress to manage marketing content.

您还可以将BigCommerce与WordPress结合使用 ，以使BigCommerce可以处理您的商店，而WordPress可以管理营销内容。

Lastly, Shopify could be a cheap option for making an eCommerce website but only if you use Shopify Payments to accept credit card payments on your website.

最后，Shopify可能是制作电子商务网站的便宜选择，但前提是您使用Shopify Payments接受网站上的信用卡付款。

For more details see our comparisons: WooCommerce vs BigCommerce and WooCommerce vs Shopify.

有关更多详细信息，请参见我们的比较： WooCommerce与BigCommerce和WooCommerce与Shopify 。

6.奖金：电子商务业务增长的成本 (6. Bonus: Costs of Growing Ecommerce Business)

Now that you have made your eCommerce site. What’s next?

现在，您已经建立了电子商务站点。 下一步是什么？

The real fun part comes when you start growing your eCommerce business. This part is painful and overwhelming for most beginners, but it is also the most rewarding.

当您开始发展电子商务业务时，真正有趣的部分就来了。 对于大多数初学者来说，这部分是痛苦和不堪重负的，但它也是最有意义的。

It is painful because it can be excruciatingly slow if you are not using the right tools. By using proper tools to grow your business you can boost your sales and skyrocket conversions.

这很痛苦，因为如果没有使用正确的工具，它可能会非常慢。 通过使用适当的工具来发展您的业务，您可以提高销售量并推动转换。

While these tools will also add up to your overall costs, their ROI is so high that it automatically justifies the expense.

尽管这些工具也将增加您的总体成本，但它们的投资回报率很高，以至于可以自动证明费用合理。

Following are our top picks for the best marketing tools to grow your eCommerce business with their costs.

以下是我们精选的最佳营销工具，可帮助您利用其成本来发展您的电子商务业务。

Marketing Tools

营销工具

1. OptinMonster

1. OptinMonster

As your eCommerce site starts getting visitors, you’ll learn that most visitors leave without making a purchase. Wouldn’t it be great if you could stay in touch with them so that you can convince them to buy?

随着您的电子商务网站开始吸引访问者，您将了解到大多数访问者会离开而无需购买。 如果您可以与他们保持联系以说服他们购买，这不是很好吗？

This is what OptinMonster does.

这就是OptinMonster所做的。

It is the best lead generation software in the world because it helps you convert abandoning website visitors into leads and customers. OptinMonster works with any kind of website and all eCommerce platforms.

它是世界上最好的销售线索生成软件，因为它可以帮助您将放弃网站访问者转化为销售线索和客户。 OptinMonster可与任何类型的网站和所有电子商务平台一起使用。

For instructions and practical examples, see our article on how to convert visitors into customers.

有关说明和实际示例，请参阅有关如何将访问者转化为客户的文章 。

Cost: We would recommend you to start with their Plus plan at least. It costs $19 / month with annual billing.

费用：我们建议您至少从他们的Plus计划开始。 每月帐单费用为每月$ 19。

2. Constant Contact

2.持续接触

The best way to stay in touch with website visitors is by email, which is still the preferred mode of communication by customers.

与网站访问者保持联系的最佳方式是通过电子邮件，这仍然是客户的首选交流方式。

You need to start building an email list on your eCommerce store from day 1. Basically, you are losing money each day you are not collecting emails.

您需要从第1天开始在电子商务商店中建立电子邮件列表。基本上，每天您在不收集电子邮件的过程中都在亏损。

The easiest way to start with email marketing is by using Constant Contact. It is the best email marketing software on the market allowing you to send targeted messages to subscribers and increase your sales.

开始进行电子邮件营销的最简单方法是使用“ 持续联系” 。 它是市场上最好的电子邮件营销软件 ，可让您向订户发送定向消息并增加销售额。

For details and step by step instructions, see our tutorial on how to start an email newsletter.

有关详细信息和分步说明，请参阅有关如何启动电子邮件通讯的教程。

Cost: Starting from $20 per month.

费用：每月20美元起。

Alternatives: We also recommend SendinBlue and Drip depending on the use-cases.

替代方案：根据使用情况，我们还建议使用SendinBlue和Drip 。

3. SEMRush

3. SEMRush

The best source to get free traffic to your website is search engines. To utilize them, you will need to keep learning eCommerce SEO.

获得免费流量到您的网站的最佳来源是搜索引擎。 要利用它们，您将需要继续学习电子商务SEO 。

SEMRush is the best SEO tool on the market. It allows you to see the keywords your competitors are ranking for and how you can beat them by ranking higher.

SEMRush是市场上最好的SEO工具 。 它使您可以查看竞争对手所排名的关键字以及如何通过排名更高来击败它们。

In just a few clicks, it provides you a ton of optimization ideas that you can implement with minimal effort.

只需单击几下，即可为您提供大量优化想法，您可以轻松实现这些想法。

For instructions and details, see our guide on how to properly do keyword research.

有关说明和详细信息，请参见有关如何正确进行关键字研究的指南 。

Cost: Starting from $99.95 per month.

费用：每月99.95美元起。

4. Nextiva

4. Nextiva

Normally you can just add your landline or mobile number to your eCommerce website. However, it doesn’t look very professional and can end up hurting your business.

通常，您可以将座机或手机号码添加到您的电子商务网站。 但是，它看起来不是很专业，并且最终可能会损害您的业务。

Nextiva is the best business phone service on the market. It allows you to use one number on multiple devices, phonesets, mobile phones, and even computers.

Nextiva是市场上最好的商务电话服务 。 它允许您在多个设备，电话机，移动电话甚至计算机上使用一个号码。

It runs on voice over internet protocol technology also known as business VoIP. Compared to traditional landline phones, it is way cheaper and allows you to efficiently handle calls for your business.

它基于互联网协议技术(也称为商务VoIP)上的语音运行。 与传统的座机电话相比，它更便宜，并且可以让您有效地处理业务电话。

Cost: Starting from $20 / month / user.

费用：每位用户每月$ 20起。

Alternative: RingCentral is a another popular virtual phone number app.

备选： RingCentral是另一个流行的虚拟电话号码应用程序 。

5. PPC Marketing

5. PPC营销

Starting an eCommerce website will not instantly start making money for your business. It will take some time before you can get search traffic to your website. Meanwhile, you’ll still be paying for hosting and other services.

建立电子商务网站不会立即开始为您的业务赚钱。 您需要一些时间才能获得网站的搜索流量。 同时，您仍然需要为托管和其他服务付费。

This is where PPC marketing can help.

这就是PPC营销可以提供帮助的地方。

PPC or pay-per-click marketing allows you to display ads for targeted keywords in search results. You can use SEMRush to find the PPC keywords your clients are targeting and plan an effective strategy within minutes.

通过PPC或按点击付费营销，您可以在搜索结果中显示针对目标关键字的广告。 您可以使用SEMRush查找客户所针对的PPC关键字，并在几分钟内计划有效的策略。

The best place to start with your first PPC campaign is Google Ads. It is super-easy to use and even absolute beginners can get started without any help.

从您的第一个PPC广告系列开始的最佳位置是Google Ads 。 它非常易于使用，甚至绝对的初学者也可以在没有任何帮助的情况下开始使用。

PPC campaigns don’t need to cost a lot of money. You can set a small budget, run a very targeted campaign, and then increase the budget to get more leads and sales.

PPC广告系列不需要花费很多钱。 您可以设置一个小的预算，运行一个有针对性的广告系列，然后增加预算以获取更多的潜在客户和销售量。

PPC is not just for eCommerce startups, you can continue using PPC marketing alongside your SEO efforts to get targeted traffic to your store.

PPC不仅适用于电子商务初创企业，您还可以继续使用PPC营销以及您的SEO努力，以有针对性地吸引到您的商店。

Cost: You can start as low as $100 and increase budget as you need.

费用：您的起始费用可低至$ 100，并可以根据需要增加预算。

How much would it cost to properly grow an eCommerce business?

正确发展电子商务业务需要花费多少费用？

Basically, it depends on you. Your goal should be to find the right balance of tools start building upon it. Keep trying new tools as your business grows and you have more budget to expand.

基本上，这取决于您。 您的目标应该是找到适当的工具平衡，并以此为基础。 随着业务的增长，您将继续尝试新工具，并且您有更多预算要扩展。

Estimated Cost of Growth Hacking: $1000 to Unlimited

估计黑客入侵的增长成本：无上限 $ 1000

We hope this article gave you a good idea of how much does an eCommerce website cost in real numbers. We recommend being thrifty and only spending when it is essential for your business.

我们希望本文能使您对电子商务网站的实际成本多少有所了解。 我们建议您要节俭，只有在对您的业务至关重要时才花钱。

You may also want to see our guide on how to grow your business on a very small budget and the best live chat software for eCommerce websites.

您可能还想查看我们的指南，该指南如何以很小的预算发展业务 ，并为电子商务网站提供最佳的实时聊天软件 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/ecommerce-website-cost-real-numbers/

单精度实数与双精度实数