Startup School 2019 - 001 Eric Migicovsky - How to Talk to Users

SUS2019 YC创业课 如何进行用户访谈

课程网址：https://www.startupschool.org/latest
大名鼎鼎的Y Combinator今年的关于创业的新课程。
看过CS183系列的不容错过

The best founders maintain a direct connection to their users throughout the lifespan of their entire company. They maintain a direct connection because they need to extract information from their users at all different stages of running their company.

You need to code or build your product and talk to users.
创业的主要任务：创造和推广

Three common errors

1. Talk about their life, not your idea
2. Talk specifics, not hypotheticals
3. Listen, don't talk

From 《The Mom Test》 by Rob Fitzpatrick

The goal of a great user interview is to extract information from the person that you're talking to, to extract data that will help you improve the product or improve your marketing or improve your positioning.
用户访谈的目的是成为专家，比用户更了解用户的问题

Five great questions

1. What's the hardest part about doing this thing?
2. Tell me about the last time you encountered that problem.
3. Why was that hard?
4. What, if anything, have you done to try to solve the problem?
5. What don't you love about the solutions you've tried?

Talking to users is useful at all stages:

1. Idea stage→find users with problem

• Friends, coworkers, intros
• Drop by in person!
• Industry events

2. Prototype stage→Identify best first customer

• How much does this problem cost them?
• How frequent is the problem?
• How large is their budget?

3. Launched→Iterate towards product market fit

• Ask for phone # during sign up
• Don't design by committee
• Discard bad data

Honestly, some of the best companies are products or services that are built for the founders themself.
解决自己的问题更能清晰的理解用户

Paul Graham's cut definition for product market fit is when you've made something that people want.

Mark Andreessen describes it as when the product is just being pulled out of you. When you no longer have to push the product on customers. They're just pulling it from you.

He wanted to create a real time quantitative system that'd help guide his company towards product market fit.

These are the users who your product has now become a key part of their life.

Achieved PMF when value is >40%
让多少人回不去了