请问广告这行入门都有哪些经典paper可以学习?

请问广告这行入门都有哪些经典paper可以学习?

可先看看斯坦福的计算广告学课程
搜不到的话,精华区有网址
  
一些论文关键词,如
Click Through Rate Prediction
Auction
Advertisement/Ad
Sponsored Search
  
一些会议,如SIGIR、WWW、ICML、IJCAI、WSDM等
  
论文举例:
Estimating Advertisability of Tail Queries for Sponsored Search
Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach
Online Expansion of Rare Queries for Sponsored Search
Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine
【 在 braveknight (烈日) 的大作中提到: 】
: 初级的,入门了解
: 谢谢了

你可能感兴趣的:(学习)