《BREW进阶与精通——3G移动增值业务的运营、定制与开发》连载之22---BDS的分发流程

BREW 通过一个安全的企业外联网站点使运营商对应用的选择、管理、定价、用户的使用跟踪和计费拥有完全的控制权。从商业模式上来讲，BREW应用的分发主要有两种: 一种是运营商控制的应用的分发，另一种是典型的认证应用分发。典型认证应用是指开发商自己可以通过开发商外联网对移动增值业务进行数字签名加密的应用。而运营商控制的应用则需要运营商对应用进行数字签名加密，开发商只需要向运营商提供应用就可以了。

简单的讲，一个典型认证应用的发布流程如下：一个开发商开发了应用，然后提交TRUE BREW测试。在通过TRUE BREW测试后，开发商提交应用的计费方案，这时运营商就可以看到这个应用了。当开发商和运营商就价格协商之后，运营商生成应用下载目录，然后激活该下载目录供用户可见。终端用户使用手机中的BREW应用管理器就可以浏览应用下载目录，并且可以自由下载使用该应用了（图5-5）。

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<!--[if supportFields]><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt"><span style='mso-element:field-begin'></span><span style="mso-spacerun:yes" mce_style="mso-spacerun:yes">&nbsp;</span>TOC \h \z \c &quot;</span></b><b style="mso-bidi-font-weight:normal" mce_style="mso-bidi-font-weight:normal"><span lang=ZH-CN style='mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman"'>图</span></b><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt">&quot; <span style="mso-element:field-separator" mce_style="mso-element:field-separator"></span></span></b><![endif]-->图 5-5：一种典型认证应用的发布流程

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当用户下载了一个移动增值业务后，应用下载服务器接收到相关的交易信息，然后传送给BREW分发系统。BREW分发系统将相关的交易信息转化用户的计费数据信息，类似语音通信业务中的CDR。运营商根据这些计费数据信息生成用户的计费话单收据，同时根据与应用开发商的协商结果向应用开发商付费（图5-6）。

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<!--[if supportFields]><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt"><span style='mso-element:field-begin'></span><span style="mso-spacerun:yes" mce_style="mso-spacerun:yes">&nbsp;</span>TOC \h \z \c &quot;</span></b><b style="mso-bidi-font-weight:normal" mce_style="mso-bidi-font-weight:normal"><span lang=ZH-CN style='mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman"'>图</span></b><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt">&quot; <span style="mso-element:field-separator" mce_style="mso-element:field-separator"></span></span></b><![endif]-->图 5-6：开发商的付费方式

<!--[if supportFields]><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt"><span style='mso-element:field-end'></span></span></b><![endif]-->

作为进一步服务，运营商可以针对开发商和相关应用生成各种报表。其中应用使用报表可以描述应用的下载使用状况，以及每个月的每个手机上的应用交易分析；应用销售报表汇总了所有开发商的收入状况，以及扩展类应用的计费分割等；应用活跃程度报表可以对运营商的所有应用包括测试系统上的应用进行统计。根据开发商可以提取的XML文件，开发商可以进一步完善商务智能的分析和研究。

作为内容分发系统，BDS不仅能够分发开发商拥有的移动增值业务，同样可以分发由手机厂商或者运营商自主知识产权的移动增值业务（图5-7和图5-8），其流程类似。当然，其中涉及到产业政策问题在不同的国家是不同的。

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width:2017;height:1113;v-text-anchor:middle' fillcolor="#fc0"> <v:textbox inset="4.32pt,2.16pt,4.32pt,2.16pt"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal align=center style="text-align:center;mso-layout-grid-align: none;text-autospace:none" mce_style="text-align:center;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black" mce_style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black">Item Metadata <br> Set<o:p></o:p></span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:rect id="_x0000_s1046" style='position:absolute;left:9948;top:753; width:2018;height:1045;v-text-anchor:middle' fillcolor="#fc0"> <v:textbox inset="4.32pt,2.16pt,4.32pt,2.16pt"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal align=center style="text-align:center;mso-layout-grid-align: none;text-autospace:none" mce_style="text-align:center;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black" mce_style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black">Changes<br> Released<o:p></o:p></span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:shape id="_x0000_s1047" type="#_x0000_t13" style='position:absolute; left:6901;top:984;width:400;height:383;v-text-anchor:middle' fillcolor="#eaeaea" /> <v:shape id="_x0000_s1048" type="#_x0000_t13" style='position:absolute;left:9441; top:984;width:400;height:383;v-text-anchor:middle' fillcolor="#eaeaea" /> <v:shape id="_x0000_s1049" type="#_x0000_t13" style='position:absolute;left:12032; top:962;width:417;height:383;v-text-anchor:middle' fillcolor="#eaeaea" /> <v:rect id="_x0000_s1050" style='position:absolute;left:4832;top:2233;width:2017; height:819;v-text-anchor:middle' fillcolor="#9c0"> <v:textbox inset="4.32pt,2.16pt,4.32pt,2.16pt"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal align=center style="text-align:center;mso-layout-grid-align: none;text-autospace:none" mce_style="text-align:center;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black" mce_style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:black">Create Pricing<o:p></o:p></span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:shape id="_x0000_s1051" type="#_x0000_t13" style='position:absolute; left:5693;top:1719;width:400;height:383;rotation:90;v-text-anchor:middle' fillcolor="#eaeaea" /> <v:rect id="_x0000_s1052" style='position:absolute;left:2362;top:770;width:2017; height:819;v-text-anchor:middle' fillcolor="#00718f"> <v:textbox inset="4.32pt,2.16pt,4.32pt,2.16pt"> <![if !mso]> <table cellpadding=0 cellspacing=0 width="100%"> <tr> <td><![endif]> <div> <p class=MsoNormal align=center style="text-align:center;mso-layout-grid-align: none;text-autospace:none" mce_style="text-align:center;mso-layout-grid-align: none;text-autospace:none"><span style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:white" mce_style="font-size:9.5pt;mso-bidi-font-size: 16.0pt;font-family:"Arial","sans-serif";color:white">Receive Item<o:p></o:p></span></p> </div> <![if !mso]></td> </tr> </table> <![endif]></v:textbox> </v:rect><v:shape id="_x0000_s1053" type="#_x0000_t13" style='position:absolute; left:4432;top:979;width:400;height:384;v-text-anchor:middle' fillcolor="#eaeaea" /> <w:wrap type="none" /> <w:anchorlock /> </v:group><![endif]--><!--[if mso & !supportInlineShapes & supportFields]><span style='mso-bidi-font-size:10.5pt'><v:shape id="_x0000_i1028" type="#_x0000_t75" style='width:415.3pt;height:79pt'> <v:imagedata croptop="-65520f" cropbottom="65520f" /> </v:shape><span style="mso-element:field-end" mce_style="mso-element:field-end"></span></span><![endif]-->

<!--[if supportFields]><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt"><span style='mso-element:field-begin'></span><span style="mso-spacerun:yes" mce_style="mso-spacerun:yes">&nbsp;</span>TOC \h \z \c &quot;</span></b><b style="mso-bidi-font-weight:normal" mce_style="mso-bidi-font-weight:normal"><span lang=ZH-CN style='mso-bidi-font-size:10.5pt;font-family:宋体;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman"'>图</span></b><b style='mso-bidi-font-weight:normal'><span style="mso-bidi-font-size:10.5pt" mce_style="mso-bidi-font-size:10.5pt">&quot; <span style="mso-element:field-separator" mce_style="mso-element:field-separator"></span></span></b><![endif]-->图 5-8：运营商自主知识产权的移动增值业务分发

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