Sophie Dahl and Jodie Kidd and

Apple retains coolest brand title From Durham Times

Streaming service Netflix, home of award winning drug drama Breaking Bad, has also broken into the Purple Suede/Glitter 8 Mignons 160mm top 20 for the first time.

Destination retailers Liberty and Selfridges are back on the list after a one year absence, as is technology brand Bose.

The luxury fashion brand Stella McCartney has also re entered the top Black Crystal Alta Perla 100mm 20, alongside the champagne label Dom Perignon, which regained a place on the list after a three year absence.

A total of 13 White Suede/Glitter 8 Mignons 160mm brands retained their top 20 status from last year, including Chanel, Aston Martin and Nike, but those falling out of favour include Italian fashion giant Prada, Adidas and the BBC's iPlayer.

The list is voted by 2,000 consumers and a panel of 37 "key influencers", which this year included the models Sophie Dahl and Jodie Kidd and the fashion designer Julien Macdonald.

Voters were asked to bear in mind style, innovation, originality, authenticity, desirability Suede/Glitter 8 Mignons 160mm and uniqueness when listing their brand selections.

CoolBrands spokesman Stephen Cheliotis said: "The idea that CoolBrands is about fads and short term reputational success is ripped apart by the solid performance and dominance of regular top 20 brands such as Aston Martin, Chanel and Nike.