苹果的iAd广告概念解释

Using Apple iAd for Advertising

注：苹果已开放广告，iAd从此消失！！！

iAd was created by Apple in 2010 for the iOS 4 to be used for advertising through the company's devices. This advertising platform allows developers and advertisers to create an interactive, full page advertisement within an application for users. These ads can be read, used, and downloaded without the user losing their location in the original application.

What is iAd?

iAd is the mobile advertising platform for Apple devices, including the iPod Touch, iPad, and iPhone. The platform allows third party developers to embed advertisements into the applications they produce. These advertisements can be clicked and direct the user to a full-sized version of the ad that has different levels of interaction. The platform is hosted and sold by Apple exclusively for its devices. There are two versions that cater to different types of advertisers.

Who Uses iAd?

Any developer or advertiser can use iAd to incorporate advertisements into their applications. The platform comes in two forms: iAd for Brands and iAd for Developers. The Brands version allows advertising to target select demographics, application preferences, location, the type of device, the network used, or genre interests. The Developers version allows developers to advertise other applications they have created for Apple devices. Both allow full page interactive ads for users to review.

How Does iAd Work?

Advertisements appear within games or other applications during use of the application. When the user touches the banner advertisement, a full-size banner appears giving more information about the ad. The banners can be programed to be fully interactive if desired. If users are interested in downloading the advertised item, they can click to be redirected to the App Store. The user can close the ad if they desire and return to the original application.

How Do You Use iAd?

Advertising on iAd requires purchasing advertising space through Apple. After ad space is purchased, advertisers and developers can create advertisements for applications or work with an Apple professional to design ads for the company. Developers can sell advertising on their apps through Apple and share profits made from purchases. Advertisers who do not develop applications do not share profits with Apple and only earn funds if users make purchases based on the ads seen.

How Do You Create an Ad?

Developers and advertisers have access to iAd Producer and iAd Creative Toolkit. iAd Producer offers automatic management of HTML5, CSS3, and JavaScript editing and debugging. iAd Creative Toolkit offers pre-designed codes or the ability to build advertisements from scratch. After ads have been created, advertisers must submit them for certification before the ad can be published on the iAd network.

iAd is the only way to advertise on the Apple iOS 4 and later. This platform reaches across all Apple service providers, so the number of potential viewers is not dependent on mobile carrier. Advertisers can create traditional banner ads or interactive animations in their ads. iAd offers features that help both developers and brands reach their target audience based on their specific needs.

译文如下：

使用苹果的iAd广告

iAd的是由苹果公司在2010年创造了iOS 4的用于通过该公司的设备广告。这个广告平台允许开发者和广告商为用户在应用程序中创建一个交互式，全页广告。这些广告可被读取，使用，并没有在原来的应用程序失去其位置的用户下载。

什么是iAd的？

iAd的是移动广告平台的苹果设备，包括iPod的触摸，iPad和iPhone。该平台允许第三方开发者把广告插入到他们生产的应用。这些广告可以点击并引导用户到一个全尺寸的版本，有不同程度的相互作用的广告。该平台主办，由苹果独家销售其设备。有迹象表明，迎合不同类型的广告主的两个版本。

谁在使用iAd的？

任何开发者或广告客户可以使用iAd的纳入广告到他们的应用。该平台有两种形式：iAd的品牌和iAd的的开发人员。在品牌版本允许广告目标选择人口统计，应用优选项，位置，设备的类型，所使用的网络，或流派的利益。开发商版本允许开发人员宣传他们为苹果设备已经创建的其他应用程序。两者都允许用户回顾整页广告的互动。

如何iAd的工作？

使用应用程序的过程中在游戏或其他应用程序的广告出现。当用户触摸的横幅广告，一个全尺寸的横幅出现，提供有关广告的更多信息。横幅可以进行编程如果需要的话是完全互动。如果用户有兴趣下载标榜的项目，他们可以点击被重定向到App Store。用户可以关闭广告，如果他们的愿望，并返回到原来的应用程序。

你如何使用iAd的？

广告上的iAd需要通过苹果购买广告空间。之后的广告空间购买，广告商和开发人员可以创建广告为应用程序或与苹果专业合作设计的广告公司。开发人员可以通过苹果自己的应用程序和作出购买利润份额出售广告。广告谁不开发应用程序不共享与苹果的利润和收入只有当资金使用户根据看到的广告购买。

你如何创建广告？

开发商和广告商有机会获得iAd的生产者和iAd的创意工具包。iAd的生产者提供HTML5，CSS3和JavaScript编辑和调试的自动管理。iAd的创意工具包提供了预先设计的代码或从头开始构建广告的能力。已创建广告后，广告商必须提交他们的认证前的广告可以在iAd网络上公布。

iAd的是广告上的苹果iOS 4和更高版本的唯一途径。这个平台达到跨所有苹果服务提供商，因此潜在的观众的数量不依赖于移动通信运营商。广告客户可以在他们的广告创造传统的横幅广告或交互式动画。iAd的提供的功能，可以帮助开发者和品牌达到根据自己的具体需求他们的目标受众。