What's Siebel CRM Data Quality Service?
Siebel Data Quality addresses an organization's need for real-time and batch-mode data quality processing. It helps organizations ensure accurate, consistent, and consolidated customer information. As a result organizations can obtain a consistent single view of the customer, reduce operational costs, and increase the return on investment in Oracle's Siebel Business Applications.
Siebel Data Quality provides the views to allow a user to match and cleanse contact, prospect, and account data in real-time during data entry or modification, or as a batch process.
Siebel Data Quality can be used in two ways. First, it can be used in conjunction with the Siebel Data Quality Matching Server to perform data matching on prospect, contact, and account records in real-time or batch mode without using third-party data quality software. Alternatively, Siebel Data Quality can be used with the Siebel Data Quality Universal Connector to certified third-party data quality software to perform data cleansing or standardization, and data matching and deduplication.
When licensed with the Siebel Data Quality Matching Server, Siebel Data Quality allows an organization to identify duplicate prospect, contact, and account records. [ 区分重复的客户资料]
in real-time or in batch mode without using other third-party software. In real-time mode, whenever a user is entering a new prospect, contact, or account record, or is saving changes to an existing record, the possible duplicates are displayed to the user in real-time, allowing the user to select an existing record to continue the task with the correct customer profile and to
avoid the creation of duplicate data during data entry. Siebel Data Quality can also be run in batch mode in which a user can identify duplicates or suspected duplicates based on match scores and other customer information. Once the batch process is complete, the user can merge duplicate records together. This product does not merge potential matches automatically; merging duplicates must be performed manually or be automated though custom configuration.
Each Named User of Siebel Data Quality includes a license for the Siebel Data Quality Universal Connector. Standardizing and cleansing customer records requires the use of third-party data quality software that supports these processes through the Siebel Data Quality Universal Connector. If the customer has not licensed the Siebel Data Quality Matching server, the customer must also use the certified third-party data quality software for matching. The Siebel Data Quality Universal Connector is a Unicode-enabled business service that is included with each license of Siebel Data Quality. Through the Siebel Data Quality Universal Connector, customer data within the Siebel transactional database can be matched and cleansed in real-time or batch mode. The Siebel Data Quality Universal Connector works only in conjunction with third-party software from certified data quality vendors.
For example, a site has a large customer data source that has been created though telemarketing and call center activities. The marketing team would like to supplement this with a number of new contacts resulting from a successful marketing campaign against an external list. After evaluating the customer data, the company discovers that the quality or the data is suspect. The marketing team believes there are a number of records with incomplete address in the response and customer data. The data administration team would use Siebel Data Quality in batch mode for the customer data to create an accurate base customer data set. To support ongoing quality, Siebel Data Quality would be enabled in real-time mode for both the telemarketing and call center agents to ensure data accuracy upon data entry. Finally, Siebel Data Quality would be used as a required check for future imports of marketing prospect lists.