6月18日消息，这个微笑的女人刚才签了新的工作合同。她将在赫芬顿邮报继续工作四年。没有赫芬顿的赫芬顿邮报，呵呵，那算什么呢？她与AOL之间的服务协议早已经过期。她一直拖延着没有续约，许多人曾猜她不会续约，因为，AOL也正处在动荡之中。
6月4日消息 CNN 获得了一份阿里安娜·赫芬顿上周写给赫芬顿邮报高级管理人员的一份内部备忘录。在这份备忘录中，赫芬顿称赫芬顿邮报要成为数字媒体全球领先者 （Our ambition is to be the global leader in digital media）。同时，她宣称在未来的几年内要 dominate 这个产业（ dominate the industry in the coming years）。dominate 这词很简单，但是，我不知道赫芬顿女士心目中与之对位的中文应该是什么，因此不翻译了。主宰？称霸？控制？哪个与之对位的词在中文语境里都会显得这个被称为新媒体女王的人，过于霸道了。呵呵，但是，万一实现了呢？
有趣的是，在她写这份备忘录的时候，她自己也处于一个相当困惑的时间点上。她的东家美国在线AOL被收购了，新东家要卖掉赫芬顿邮报的意向相当明确。而赫芬顿女士本人，与AOL之间的服务协议已经过期。她一直拖延着没有续约，也不知道她会不会续约。这个背景，使得这份备忘录更耐人寻味了。
因此，得看一下这份备忘录。
The digital media industry and The Huffington Post are at an unprecedented inflection point. With a core mission of informing, inspiring, entertaining, and empowering audiences, HuffPost is positioned to grow and # dominate the industry # in the coming years.
For all the industry's rapid growth in the last decade, the game is still in the early innings. And the companies that will win the future are those with a proven ability to adapt to changes, seize new possibilities, and see around the corner. Digital media today is where the cable industry was in the mid-1980s. Distribution channels like mobile, social and OTT are being built out, and the market is about to get a lot bigger. Mobile is proving to be as disruptive to the industry as digital was to print.
Today, The Huffington Post is already at 214 MM UVs (comScore) and in 13 markets. Our ambition is to be the global leader in digital media -- in traffic, in influence, and in audience trust and engagement. By focusing on global, mobile and social, by scaling our technology and further opening our platform and by emphasizing our growth in video and multimedia, we will continue to build the leading global digital media company for the 21st century and beyond.
We are prioritizing growth in the following areas:
-- We have already successfully expanded globally to 13 markets (soon to be 17), and 50% of our audience now comes from outside the United States. HuffPost's general standing and influence will only accelerate and get stronger as we expand to new countries and new markets. We also plan on rolling out a franchise/licensing model for small and mid-sized markets in the future. We will continue building the world's first truly global digital newsroom, connecting our international editions through an expanded corps of translators and internationally focused editors.
-- By investing in video, we will dramatically grow video production and distribution across diverse formats for diverse audiences and platforms. Our key development areas are digital video, TV, film and community video.
-- By scaling our investment in technology and in our open platform we will support our growth from 100,000 bloggers to millions and double down on mobile blogging tools. We will continue to expand our blog platform beyond text by focusing our user-generated and community-driven content model around photo, video and audio.（博客女王，始终念念不忘博客）
-- As we are replacing AP, we will be building out our world-class global newsroom with additional editors, reporters and multimedia producers around the world, mobile and social-focused editors, international coverage, and interactive media, including games and puzzles.（replacing AP 这个说法有点刺激）
--We will be scaling our major editorial initiative, "What's Working," doubling down on our coverage of people and communities doing amazing things, overcoming great odds and coming up with solutions to the very real challenges we face. Not only is our goal to reimagine journalism, but as the number one social publisher on Facebook, we've learned that these are the stories our audience is most interested in sharing.
-- In lifestyle, we are already the thought leader in health and wellness, helping people live the lives they want, not just the lives they settle for. We will expand our video offerings in this area and open up the platform for content from our audience, since we have only begun to tap into the potential of universal themes like happiness, work-life balance, stress reduction, and the science of well-being.
-- We are building a large and varied comedy and satire team with a focus on video and featuring a rapid response satire unit.
-- While most of HuffPost's growth will be organic, we will also seek out smart acquisitions and strategic investments (where we can act as an incubator for young, innovative companies) that will bring in top talent and cutting-edge technologies to help accelerate our goals.
原文地址