Visual Identity | 药草水——芳香疗法新时代

文章来源:麦德设计；作者:MINDesign ；转载请注明作者姓名和来源；尊重原作者劳动成果和权益。

HERBÁRIA

identity and package

Herbária was established in 1949 to collect, produce, process and trade medicinal plants and to manufacture herbal teas. The experience of more than five decades, gathered in the field of herb collection and processing makes the name Herbária strongly connected to the idea of excellent quality medicinal plants in Hungary.

Herbária成立于1949年，主要从事收集、生产、加工和贩卖药用植物以及制造草本茶。在草药采集和加工领域积累的50多年经验使得Herbária这个名字与匈牙利优质药用植物理念紧密相连。

Basically the logo's colour is black but it has other versions for different label designs. The three colours represent natural colours - silver/grey, beige and red, that is a little bit more intense but it has a special character. The logos appear on the business cards according to these colours.

标志的颜色基本上以黑色为主，但附有其他不同版本的标签设计。三种代表自然的颜色——银色/灰色、米色、红色，这些相对强烈的色彩都具有独特的个性，而标志则会根据这些颜色显示在名片上。

The next part is a label design for a pack of tinctures made of herbs with three different flavours, these are mint, anise and sage. The labels were created with a tecnique called ‘brush calligraphy', which means these unique srcipts were drawn with a calligraphy brush-pen.

接下来的部分是为三种不同口味的药酒包装——薄荷、茴香和鼠尾草设计标签。这些标签是用被称为“书法刷”的技术创建的，意味着这些独特的图案都是用书法画笔绘制而成的。