W9L9-商业基础-跨境和社交、W9L10-商业基础-常见电商经营指标和概念

作业1:

1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

岗位:平面设计

要求：①能熟练的应用Photoshop、illustator等相关软件

②学习店铺美工设计和平面设计

③多关注色彩的搭配，对色彩要敏锐

④增强自己的沟通能力，拓展自己的社交

⑤锻炼身体，有一个好的身体素质迎接工作挑战

2.举例说明做得特别好的社交电商app或卖家。

社交app:淘宝

淘宝是由电商起家，现又逐渐涉及社交。淘宝拥有大量的客户，交易量也十分大。

3.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

文章链接:http://www.crossborder-ecommerce.com/international-expansion/

主旨:In 2012, Cross-border eCommerce sales reached $300 billion-, while global online trade is expected to soar to $1.4 trillion by 2015, presenting multi-channel retailers with limitless business opportunities for international expansion. In China and the US alone, half a billion online shoppers surf the web each day for the best deals. Global acquirers can help retailers with innovative solutions to overcome challenges posed by serving a diverse audience with varying consumer expectations, in multiple languages, solutions which can make cross-border ecommerce domestic and truly profitable.

关键词:expansion 膨胀

innovative 创新

domestic国内的

cross-border跨境

stakeholders利益相关者

作业2:

1.写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。

计算公式:收入＝流量×转化率×客单价

方法:提高客单价，提高转化率

2.阅读一篇以上ARPU 相关英文文章，按最新要求列出相关内容

文章链接:https://en.m.wikipedia.org/wiki/ARPU

文章主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.

关键词:subscribers用户

regulatory管理的

operators运营商

commodity商品

regulatory管理的