W7L5-L6课后作业

1.你认为电商运营的成本包括哪些？在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法？

答：成本包含有商品成本、营销成本、物流成本、人工成本、广告成本。吸引消费者的方法有打折、包邮、买一送一、买东西送礼物、买东西送卷、使用代金劵购物。

2.隐藏题(上课时发布)

答：化妆品，成本有前期研发费用，原材料+包材+运输费用+仓库费用+实体店请人的工资、房租+电商淘宝运营推广费用、美工、运营人工费用、物流费用。

3.阅读一篇以上price(价格)相关英文文章，按最新要求列出相关内容

答：When is the Timing Perfect for a Price Reduction?

内容：Do you know the perfect time to reduce the price of your home? Your agent does. Price reductions, price improvements, price adjustments, it doesn't matter what you call it, nobody wants to hear about lowering prices except a buyer. In slow markets and buyer's markets, it's not unusual for sellers to point fingers at the agents and agents to point fingers at seller's unrealistic expectations for a price.

1.选择一个你相对了解/感兴趣的商业APP，使用商业模式画布9个模块对其进行分析。

答：

图片发自App

2.阅读一篇以上 business model 相关英文文章，按最新要求列出相关内容

答：A Business Model Describes How Profit Is Made

主旨：A business model describes how a business is going to make money.And it should be the first thought in your head whenever you're thinking about a business idea, whether for a business you're thinking of buying or starting yourself or for a business you're thinking of investing in.It's crucial to keep this essential notion of what a business model is top of mind in an age where so many businesses seem to treat the concept of making money as an afterthought or just some sort of fortuitous coincidence.

https://www.thebalance.com/what-is-a-business-model-2948604