W9L9-L10-商业基础-跨境和社交-常见电商经营指标和概念

1.通过前面提及的“跨境电商紧缺人才需求目录”，寻找自己感兴趣的岗位，并写出从目前开始到能达到岗位要求需要努力的内容。

海外市场经理：

1.提高自己英语听说读写的能力，考取英语四级证书

2.准备专升本，考取本科证

3.通过实习来积累工作经验

2.举例说明做得特别好的社交电商app或卖家。

社交电商app:小红书，拼多多

2.阅读一篇以上Cross-border e-Commerce 相关英文文章，按最新要求列出相关内容

标题：Cross-border e-commerce is luring Chinese shoppers

链接：https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers

主要内容：Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.

关键词汇：new platforms  新平台     imported goods进口商品      a cross-border site跨境网站     middle- and upper-middle-class consumers中层和上层阶级消费者

1.写出基于流量，转化率，客单价和ARPU值等的网店或app收入计算公式，据此给出提高收入的方法。

收入=流量X转化率X客单价

通过宣传提高网店或app的点击流量，提供优质的商品质量和服务从而提高arpu值

2.阅读一篇以上ARPU相关英文文章，按最新要求列出相关内容

标题：Opinion: ARPU is dead, long live ARPA!

链接：https://www.eurocomms.com/features/opinion/9073-opinion-arpu-is-dead-long-live-arpa-

主要内容：The last couple of years have seen the wireless industry go through dramatic changes as data traffic has become the growth engine, while aggregate traditional transport revenues have plateaued in mature markets. One evolving result of these changes has been to make ARPU increasingly irrelevant as a measure.

关键词：the primary driver主要的驱动力     prepaid services预付服务    penetration渗透

benchmark基准   customer policy顾客策略     subscriber analytics用户分析