苹果审核被拒以及解决方案大全

Guideline 1.2 - Safety - User Generated Content


Your app enables the display of user-generated content but does not have the proper precautions in place.

Next Steps

To resolve this issue, please revise your app to implement all of the following precautions:

- A mechanism for users to block abusive users

Request a phone call from App Review

At your request, we can arrange for an Apple Representative to call you within the next three to five business days to discuss your App Review issue. Our representative will be able to discuss the issue in English or Chinese.

被拒原因:用户产生的内容,如评论，提交的视频和图片等没有相应的监督方案。

解决办法:用户产生的内容增加举报功能，有用户的地方增加拉黑功能，登录或注册界面增加用户协议，协议中描述对用户产生的内容是怎样处理，责任归谁，出问题了找谁，最好还写明与苹果公司无关；在App审核信息的备注里写明你加了举报和拉黑功能，加在哪里了，最好截图给它，在附件里。

举报功能:增加举报的按钮，举报什么，举报成功后的提示

拉黑功能:增加拉黑/取消拉黑用户的按钮，有黑名单列表界面

用户协议示例:

1、用户充分理解并同意：xxx仅为用户提供信息存储、分享平台服务，用户必须为自己注册帐号下发生一切行为负责，包括因您所传送至xxx平台的任何内容、信息等所导致的不利后果，该等不利后果包括但不限于赔偿、罚款、司法/仲裁程序费用、律师费、合理支出、给xxx造成的损害等。用户应对xxx平台上其他注册用户发布的内容自行加以判断，并承担因使用该内容而给自己、他人及社会造成的法律责任，包括但不限于因对内容的准确性、真实性、完整性或实用性等的依赖而产生的风险。 
2、用户在使用xxx服务中发布的任何内容、信息等并不反映或代表xxx的观点、立场或政策，xxx对此不承担任何责任。 
3、用户充分理解并同意：xxx是一个基于用户关系网的点对点信息服务平台，用户须对在xxx上的注册信息的真实性、合法性、有效性承担全部责任，用户不得冒充他人或利用他人的名义传播任何信息，不得恶意使用注册帐号导致其他用户误认。否则，xxx有权立即停止提供服务，注销用户的xxx帐号，用户应自行承担由此而产生的一切法律责任。 
4、xxx对用户上传的所有信息的真实性、合法性、无害性、有效性等不负任何单独或连带之保证责任，用户因其所传播的信息而引发的相关法律责任由用户自行承担。 
5、用户充分理解并同意：因业务发展需要、突发情势等，xxx可能会临时变更，暂停、限制或者终止xxx部分或全部服务，xxx将努力但不保证能做到事先通知。用户知悉并愿意承担该类风险。 
6、用户充分理解并同意：xxx提供的服务中可能包括广告。用户同意在使用服务过程中显示xxx和第三方供应商、合作伙伴提供的广告。同时，xxx有权在小视频内添加网站logo（或名称）和时间的水印标志。xxx将尽力但不保证不影响您的观看体验。 
7、用户充分理解并同意：xxx提供的小视频平台为免费的分享平台，xxx打赏皆为自愿行为，用户上传所有的视频，均为互联网共享用途，如涉及隐私问题和版权问题，由上传者本人承担。 
8、用户所产生内容，包含小视频，与苹果公司无关。
9、根据合理判断，xxx可以对违反法律法规、本《协议》约定，侵犯、妨害、威胁他人权利的内容，或者假冒他人名义发布的内容，依法采取停止传输、下线等措施，并有权依合理判断对违反本条款的用户采取适当的法律行动，包括但不限于：从xxx服务平台中保全具有违法性、侵权性、不当性等内容、限制或禁止用户使用xxx全部或部分服务、注销用户帐户以及依据法律法规保存有关信息并向有关部门报告等。 

xxx：app名称，我的是小视频平台

小结:基本上能做到以上的措施，这个问题就能解决

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Guideline 1.1 - Safety - Objectionable Content


Your app includes content that many users would find objectionable and offensive. Specifically, your app objectified women.

Next Steps

To resolve this issue, please remove all potentially objectionable content from your app and submit your revised binary for review.

For app design information, check out the following videos: and "Designing Intuitive User Experiences," available on the Apple Developer website.

You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.

被拒原因:苹果说你的app的内容包含物化女性的东西，其实我的app里上传的小视频多数是女性拍的视频，不含很露的东西，都是正常视频，像抖音那样的，但因为包含了小视频打赏，审核人员认为物化女性了。

解决方案:若宣传截图全是女性的头像或照片，增加男性头像或照片；有女性内容的地方，增加男性的内容，如我的小视频列表，增加男生拍的小视频；若还是不行，则审核期间可以全部是男生的内容，审核过后换回来。

小结:付费的地方，如果女性的内容很多，则物化女性被拒的可能性很高，所以要搞下男女平衡。

 

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Guideline 2.3.3 - Performance - Accurate Metadata


We noticed that your screenshots do not sufficiently reflect your app in use.

Specifically, your 5.8-inch iPhone X screenshots do not display the app in the correct device frame.

Next Steps

To resolve this issue, please revise your screenshots to ensure that they accurately reflect the app in use on the supported devices. For iPhone, you need a set of 5.5-inch display screenshots and for iPad, you need a set for 12.9-inch display. This set will be scaled appropriately down to other device sizes when viewed on the App Store in each territory.

Note that 5.8-inch display assets for iPhone X are optional and don't scale down to other devices sizes. Screenshots that include iPhone X layout features like rounded corners or sensor housing should only be used for the 5.8-inch display. 

被拒原因:我的宣传图，做5.8尺寸是按钮5.5做的，没有刘海和底部的东西，它认为不符合iphonex的设计

解决方案:5.8尺寸的宣传图是可选的，所以我去掉了5.8尺寸，然后就可以了；也可以做5.8尺寸的图，但要按苹果的规范来做

小结:这个是小问题了，注意下就是了。

 

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Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage

We noticed that your app requests the user’s consent to access their microphone but does not clarify the use of this feature in the permission modal alert.

Next Steps

To resolve this issue, please revise the permission modal alert to specify why the app is requesting access to the user's microphone.

The permission request alert should specify how your app will use this feature to help users understand why your app is requesting access to their personal data.

被拒原因:使用了麦克风，但未写明使用的原因，很多要权限的可能遇到这问题，如定位，拍照，相机，通讯录

解决方案:在info.plist里的Privacy - Microphone Usage Description改为:亲，我们需要访问您的麦克风，用于使用语音功能

其他的可以这样:

Privacy - Camera Usage Description :亲，我们需要访问您的相机，用于使用图片功能和视频功能

Privacy - Photo Library Usage Description:亲，我们需要您的同意,来访问相册进行上传和发送照片

Privacy - Location Always Usage Description：亲，我们需要您的位置信息，来展示xxxx

写明需要使用它的理由就可以了

小结:写明使用该功能的原因就可以了

 

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Guideline 1.1 - Safety - Objectionable Content


Your app includes content that many users would find objectionable and offensive.

Next Steps

To resolve this issue, please remove all potentially objectionable content from your app and submit your revised binary for review.

For app design information, check out the following videos: and "Designing Intuitive User Experiences," available on the Apple Developer website.

You may also want to review the iOS Human Interface Guidelines for more information on how to create a great user experience in your app.

Guideline 5.0 - Legal


Your app contains content - or facilitates, enables, and encourages an activity - that is not legal in all of the locations where the app is available. 

Next Steps

To resolve this issue, please remove all content and features that are illegal in the locations where your app is available. Please note that app concepts that are considered illegal are not allowed on the App Store.

Please see attached screenshot for details.

Since your iTunes Connect status is Rejected, a new binary will be required. Make the desired metadata changes when you upload the new binary

被拒原因:应用程序必须遵守上线地区的法律法规，禁止含有赌博、色情、有偿陪伴等违反法律的内容，尤其为用户提供付费社交服务的APP，例如在线直播类APP，必须严格遵守相关规定。

解决方案:去掉相关内容，我的是因为审核人员认为我的app包含有偿服务，所以我去掉就解决这两个问题了

小结:这个问题其实有点蛋疼的，苹果的理解和我们认为的是不一样的，如果你的社交app含有付费，这个被拒可能性很大；要么去掉相关内容，要么做隐藏，跟苹果解释基本上是无效的。

 

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Guideline 2.1 - Information Needed


This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:

1.1.6 - Include false information, features, or misleading metadata.
2.3.0 - Undergo significant concept changes after approval
2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
3.2.1 - Do not come from the financial institution performing the loan services
4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources
5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used

Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in App Store Connect to verify this app’s compliance. 

Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.

Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.



Since your App Store Connect status is Rejected, a new binary will be required

被拒原因:2018年初开始，在苹果审核中，只要应用中涉及，支付，定位等涉及用户隐私的功能，苹果都可能会机器审核，即人审之后，提交机审，可能会不分青红皂白的打回来，这其实很可能不是APP本身的原因，只是苹果要你自查，但是如果你的app确实含有这些问题，如隐藏功能，第三方支付等问题，你回复或申诉后，苹果再审，如果查出真有问题，那你的开发者账号就可能会被封。

解决方案:自己的app确实没这问题的，回复或申诉怼苹果；换开发者账号再试；内容更换为其他不太可能机审的内容再提交审核，审核过了换回来；

小结:机审可能是查你引用的包是否有第三方支付的包，如查支付宝，查引用的包有无alipay字样；这个2.1大礼包是很蛋疼的，很多人都遇到了，不怕开发者账号被封的，就怼苹果。我就是回复苹果，然后过一段时间，状态变成在审，一天后审核通过。

回复或申诉内容模板：

尊敬的苹果审核团队：

感谢您的耐心审核， 对于您提到的7个审核条款， 我们开发团队经过认真自查和研究， 我们现在对此回复如下：

1.1.6：我们并没有包含虚假信息，和误导用户的功能，全都是真实的。

2.3.0：我们没有在通过后修改任何概念和功能。

2.3.1：我们没有切换到任何赌博或彩票的网站，我们是原生App

3.1.1：我们游戏内都是使用的苹果支付，并没有使用任何第三方支付。

4.3.0：我们的游戏内容都是我们自己开发的， 并不存在抄袭或者大量相似。

5.2.1：我们的App并没有法人实体和版权的风险。

5.3.4：我们的App也并没有使用任何定位相关功能和权限。

仅供参考。

 

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Hello,

Upon re-evaluation, we found that your app is not in compliance with the App Store Review Guidelines. Specifically, we found that app facilitates, enables, or encourages live video chat or performance (网络直播/表演/秀场), but the Internet Culture Business License (网络文化经营许可证) you have provided is not sufficient.

Next Steps

To resolve this issue, please complete the following:

— Provide both a copy and the direct link to the government website that displays your Internet Culture Business License (网络文化经营许可证).
— List Internet Show (网络表演/秀场) in the allowed business areas (经营范围) section of the Internet Culture Business License (网络文化经营许可证).
— Ensure the seller and artist names associated with your account match the authorized name (单位名称) listed in the Internet Culture Business License (网络文化经营许可证).

If you have any questions about this information, please reply to this message to let us know.

Best regards,

App Store Review

被拒原因:现在直播类的app需要网络文化许可经营证了，没有就不给过

解决方案:提供网络文化许可经营证照片，提交在附件里，若你是个人开发者账号，提供了许可证还不行，还得提供该公司委托你开发的证明，盖公司印章，我就是这样搞的，附件只能传一张图，我把许可证和委托证明ps在一起了，提交后，在审核备注里说明该公司委托你开发，附件含有什么什么

小结:提交了证件，基本上都能过审，要是你木有，那你只能做隐藏处理了。

 

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遇到被拒不要慌，总有解决方案。

 

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