Apple TV app & Asian operators looks to find their own way over-the-top
服务要跟手机就有吸引力，新服务模式。
家庭内 多设备协作将会是一个视频消费的趋势之一。
Brightcove Apple TV app
Brightcove has unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronised content on the iPad or iPhone. The dual-screen solution leverages Apple’s AirPlay technology, which allows viewers to use apps that simultaneously present content, interactive options and data on both the touch device and an Apple TV.
With Brightcove’s new App Cloud Dual Screen Solution for Apple TV, media publishers can capitalise on the growing consumer trend of using mobile devices while watching TV. A national survey of more than 2,000 Web-enabled smartphone users conducted by Razorfish and Yahoo found that 80 per cent of respondents are mobile multitasking while watching TV. Brightcove customers can now leverage this trend by offering their audiences a variety of enhanced viewing experiences, including the ability to stream programmes to an HDTV while enjoying relevant content on the app such as actor bios, past-season recaps, trivia, photos, and more.
“The App Cloud Dual-Screen Solution for Apple TV opens the door to a new kind of content experience for the connected consumer that blends the rich contextual information that fans crave with HD television viewing,” said Jeremy Allaire, Brightcove chairman and chief executive officer. “App Cloud is transforming the iPad and iPhone app experience by marrying rich contextual content for mobile devices with online video viewing on the living room television.”
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Asian operators looks to find their own way over-the-top
If there were two themes that dominated this year’s Broadcast Asia they were the rise in OTT video and the belief that Asian markets are different.
Rob Van Dem from IBM presented research that showed marked differences between Asia and Europe, and not just the expected differences in the economic climate. It is true that Asian markets are seeing substantial growth in pay-TV and TV advertising revenues, and this allows Asian operators to invest far more heavily in new technologies, but there is a continued insistence that new services must be proven in market. This was reinforced by consumer research showing that Asians use mobile and internet devices far more readily than their European counterparts. Whereas Europeans who used mobile and internet devices tended to be markedly younger, in Asia there was uniform usage across all generations.
These differences are undoubtedly what are leading Asian operators to find their own business models, rather than relying on examples from other markets. Several speakers reinforced the belief that just because something works in Europe it cannot be guaranteed to work in Asia.
An interesting case in point was Astro’s new OTT service, presented by Sharhul Imran Sultan, which provides a comprehensive suite of live TV, video-on-demand, and catch-up TV, but is bundled for subscribers together with Astro’s multiroom service. Astro have justified the business case for OTT in selling more multiroom subscriptions, and been able to invest sufficiently that the service became the top free download in the Apple store within days of launch.
Asia remains a largely untapped market for many TV technology vendors, and with double-digit growth appears much riper than other territories, but success clearly requires substantial local understanding, knowledge, and a commitment to take the Asian viewpoint rather than replicating solutions that have worked in other markets.
Link
http://advanced-television.com/index.php/2012/06/26/brightcove-apple-tv-app/
http://www.broadbandtvnews.com/2012/06/25/asian-operators-looks-to-find-their-own-way-over-the-top/