Day8

一、英译汉

My other favorite giveaway was a nice-looking pen with my company’s logo on it. They are relatively cheap. It’s surprising how many customers at a trade show are in need of a pen. The great thing about pens is that they seldom get thrown out, but instead end up on your customer’s desk or in his drawer. Put more than your company name on it; add a website and a phone number.

If you’re serious about getting a good giveaway for you booth, try to pick something interesting but within your budget. Get something that won’t be thrown away after the show. Make sure your company name and contact information are on it. It’s great if you can pick a product that is themed with your business. If you pick an expensive item, hold on to it and only give it to your qualified prospects. Use it as a tool to get people’s attention.

另外一个我最喜欢的免费赠品是一支好看的印有公司商标的钢笔,它们相对比较便宜,有多少顾客在一场贸易展示上需要用到钢笔是令人惊讶的。钢笔的一个好处就是不会被丢掉,而是被放在客户的办公桌上或者他的抽屉里。要放比公司名词更多的信息,加上公司网站和电话号码。

如果你真的想为你的展台找一个好的免费赠品,可以找那些有趣好玩但是在预算之内的东西,找一些不会被丢弃的东西,把你公司的名字和联系方式放在上面。如果可以找一个以你的行业为主题的产品公司更好不过了。如果你用的是一个贵的商品做赠品,要看好它,只将它送给那些符合条件的潜在客户,把它当作吸引人们注意力的工具。

1)favorite adj.喜爱的,中意得,译为中意的比较好;2)how many 那一句是感叹句,有这么多客户;3)Put more than your company name on it; add a website and a phone number. 这段可以意译的;4)after the show漏译了;5)Make sure没有译出必须,务必的意思;6)pick a product that is themed with your business 意译为选择的礼品与公司经营的主旨相同会更好;

译文

另一件我中意的赠品是印有我公司图标的漂亮的笔。笔相对便宜些。在展会上有这么多客户需要用笔,真的令人惊讶。送笔的好处在于很少有人会随手扔掉它,而是把它带回去搁在办公桌上或抽屉里。在笔上不要只印公司名称,还要加上公司网址和电话号码。

如果你很在意赠品的挑选,那就找一些有趣却又不超出预算的东西,这些东西展会后还不会被扔掉。

如果你真的想给你的展台布置好的赠品,那就选有趣的赠品,但不要超出预算。选择展会结束后不被随手即丢的赠品。务必把公司的名称和联系方式印在赠品上。如果你所选择的礼品能和公司的经营主旨相同,那就再好不过了。如果你所选择的赠品很贵,那你一定要看紧点啊,只能把这些礼品送给有价值的潜在客户。用这种赠品作为吸引客户的手段。


二、汉译英

马拉松赛流行的原因之一就是低门槛。一个世界级的跑步选手Roger Robinson曾说:没有任何其他体育具有更低的门槛了:他把跑步描述为最能接触到的、最便宜的、很容易组织的体育活动。事实上,你不需要许多设施、设备,只要有一双跑鞋,不管男女老少,你就可以上路了。

全国越来越多的马拉松赛事是由于国家的经济发展和中产阶级的快速扩大,中产阶级比过去任何时候都更热切地希望保持健康强壮。目前,中国有超过3亿人关注健康的生活方式,他们大多数住在北京、上海、广州这样的高度发达的城市。

One of the reason why Marathon race becomes popular is it has low barrier to entry. A world-class runner Roger Robinson has ever said " There is no any other sports like this has a such low entrance." He descriped that running is the most accecible, chehapest and easiest sport. Actually, all people regardless of age and sex can run on the way, as you do not need many facilities, just one pair of runner shoes.With the development of national economics and the rapidly increasing number of middle-class, more and more Marathon races have been hold since many middle-class people has been eager to keep healthy more than ever before.

At present, there is more than 30 million person keeping a watchful eyes on the healthy lifestyle.Most of them are living in highly developed cities such as Beijing, Shanghai, Guangzhou, etc.

1)低门槛: low entry barrier/ threshold n.入口;

2)描述为最能接触到的、最便宜的、很容易组织的体育活动. 漏译了"组织";

3)少了"设备": equipment ;上路:you can hit the road;

4) 漏译"全国" throughout the country

5)more enthusiastic than ever before 比过去任何时候

6) 漏译"强壮"

7)3亿,300million


二、汉译英

【版本1】

One of the reasons for marathon races to become trendy is their low entry threshold. The world-class runner Roger Robinson once claimed that no other sport has a lower threshold, meaning that running is the most readily available, most inexpensive, and most easily organized sporting activity. As a matter of fact, you won’t need many facilities or much equipment. With a pair of shoes, you can run, no matter if you are young or old, man or woman.

There are more and more marathon races throughout the country because of the economic development and rapid expansion of the middle class of the country----the class that is more enthusiastic than ever before about keeping healthy and strong. More than 300 million Chinese, most of whom live in highly developed cities such as Beijing, Shanghai, and Guangzhou are interested in a healthy lifestyle.

【版本2】

One of the factors that contribute to the popularity of marathon races is the low entry barrier. Roger Robinson, a world-class runner, once said that no other sport has a lower entry barrier, describing running as the most accessible, cheapest and most easily organized sport. In fact, you don’t need much in the way of facilities or equipment----get a pair of shoes and you can hit the road, young and old, women and men.

The growing number of marathons nationwide is also due to the country’s economic development and the rapid expansion of a middle class that is more than ever keen on staying healthy and fit. China now has up to 300 million people focused on healthy lifestyles, most of them in highly developed cities like Beijing, Shanghai, and Guangzhou.


2018.1.9三笔词汇

☞☞in need of

— used to say that someone or something needs to have something

The program is in desperate/dire/urgent need of financial support.

More important things were in need of her attention.

The trucks are in constant need of repair.

☞☞more than 不仅仅,不只是

☞☞budget

noun

[C]

1. the money that is available to an organization or person, or a plan of how it will be spent

预算

The budget for photography has been cut.

摄影方面的预算削减了。

The defence budget was still growing.

国防预算仍在增长。

a package of fiscal policies designed to cut the budget deficit

旨在减少预算赤字的一揽子财政政策

the problems posed by budget cuts and staff shortages

削减预算和人手不足造成的问题

The project was completed within budget .

这个项目在预算之内完成。

If you come in under budget , everyone will be very impressed.

如果没有超出预算,大家都会很佩服你。

Feature movies always run over budget .

故事片总是超支。

We have to keep within a tight budget .

我们必须控制在一个很紧的预算之内。

They need to save £8 million this year to balance the budget .

他们今年需要节省 800 万英镑才能平衡预算。

☞☞7hold 'on to sth | 7hold 'onto sth

1. to keep sth that is an advantage for you; to not give or sell sth to sb else

保住(优势);不送(或不卖)某物:

You should hold on to your oil shares.

你应该继续保留住你的石油股份。

She took an early lead in the race and held onto it for nine laps.

赛跑一开始她便冲到了前面,并一直保持领先了九圈。

2. to keep sth for sb else or for longer than usual

(替别人或更长时间地)保存某物:

I'll hold onto your mail for you until you get back.

你回来之前我将一直替你保管邮件。

☞ ☞qualified

adjective

1. ~ (for sth) having passed the exams or completed the training that are necessary in order to do a particular job; having the experience to do a particular job

具备…的学历(或资历):

a qualified accountant / teacher, etc.

取得执业资格的会计师、教师等

to be highly / suitably / fully qualified

高度/正好/完全合格

She's extremely well qualified for the job.

她完全符合担任这项工作的条件。

2. [not before noun] ~ (to do sth) having the practical knowledge or skills to do sth

具备…的知识(或技能);符合资格:

I don't know much about it, so I don't feel qualified to comment.

关于此事我所知不多,所以觉得没资格评论。

3. [usually before noun] limited in some way有限度的; 有保留的; 有条件的;

⇨ partial :

qualified approval / support

The proposal received qualified approval.

这个提议只得到有保留的赞同。

The program was considered a qualified success .

这个节目被认为只取得了一定的成功。

Is it worth the money? The answer is a qualified yes .

它值这么多钱吗?答案是未必。

☞☞prospect

■前景

■a person regarded as a potential customer or subscriber to something

潜在主顾;潜在订户

clients deemed likely prospects for active party membership.

被看作有可能成为积极党员的对象。

■a person regarded as likely to succeed, especially in a sporting event

(尤指体育)有望成功的选手

Norwich's unbeaten heavyweight prospect.

诺里奇的战无不胜的有希望夺冠的重量级拳手。

☞☞低门槛 low entry threshold/barrier

☞☞enthusiastic

adjective

1. feeling or showing a lot of interest and excitement about something

〔对某事物〕热心的,热衷的:

enthusiastic about (doing) sth

All the staff are enthusiastic about the project.

全体员工对这个项目都很感兴趣。

The singer got an enthusiastic reception.

那位歌手受到了热情欢迎。

an enthusiastic supporter of reform

改革(运动)的热心支持者

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