移动平台广告解决方案--Admob

本文知乎同步链接：https://zhuanlan.zhihu.com/p/43807044

一、简介

AdMob 是移动电话广告市场，可提供用户在移动电话网络上播放广告。2006年AdMob创建于加州。移动网站（Mobile site）可选择加入AdMob，并启用AdMob的广告轮播，广告则在AdMob网站中置放。目前iPhone与Android手机上皆有此功能。2009年11月9日Google宣布以7亿5千万股份购入AdMob，正式投入移动设备上的广告市场。

Admob覆盖200多个国家，是美国最大的手机广告平台。

icon

二、广告类型

总共分四种。

分别为：Banner（横幅广告） 、Interstitial（插页广告）、Rewarded Video（激励广告）。

Banner（横幅广告）：最常见的，就是平时看到的屏幕的底部或者顶部有一个横条的广告条。

Interstitial（插页广告）：类似启动页广告，整个屏幕显示一副广告。

Rewarded Video（激励广告）：这个玩国外游戏经常会看到，你看完一个广告视频，游戏会奖励你一些道具或者其他的什么（这个奖励是一个整数，在AdMob中可以设置数量，用户看完视频会得到这个数量的奖励，比如奖励3瓶药水，3条生命等。）。

广告单元

三、 实施过程

unity引擎在接入Admob广告时，过程非常简单：

1、首先下载googleads-mobile-unity， 链接为：https://github.com/googleads/googleads-mobile-unity

注意：点击上图红色部分releases跳转的位置可以选择自己需要的SDK版本。下载完插件，把插件里包含的GoogleMobileAds.unitypackage的文件导入你的项目。 导入项目后你的project里面会出现以下文件。

2、申请广告id

（1）前往AdMob官网注册账号，使用自己的Google账号即可（已注册的童鞋跳过此步骤）；

        链接：https://www.google.com/admob/

（2）注册完成后，登陆账号，即可进入AdMob管理中心，如下所示：

在此界面，可点击左侧边栏中的选项进行信息设置，在此不在赘述。

（3）账号申请完成后，即可为自己的应用申请相应的广告id了，选择左侧边栏中的 “应用” 选项，如下图所示：

选择后，在右侧将会出现弹出窗体，点击窗体左下角的 “ 添加应用 ” 按钮：

在弹出界面填写应用发布信息（已发布的应用，可在此直接关联Admob，未发布的应用可在之后进行关联）：

在此篇文章中，制作一个测试案例，本人选择未发布，选择完成后，跳转至如下界面，填写应用信息，并为应用选择相应的发布平台，在此以Android平台为例，选择Android，如下图所示：

信息填写完成后，选择添加，即可成功创建自己的应用了，如下图所示：

在此图中可获取自己的应用ID，在之后的广告接入中需要配置，可提前记录下来。接下来可谓自己的应用创建广告单元，选择左下角的创建广告单元按钮，即可进入如下界面：

在此界面选择相应的广告模式即可进行创建，以横幅为例（其他两种创建方式相同），点击选择按钮，将进入如下界面，在该界面中填写广告单元名称：

点击高级设置，可进行广告单元类型、刷新频率、有效每千次展示费用低价设置：

设置完成后，点击左下角的创建广告单元按钮，即可完成广告创建。

创建完成后，将会获得横幅广告单元id，在此界面底部，可选择 “完成”：终止广告单元创建，亦或选择“再创建一个广告单元”：继续进行广告单元创建。

本次Test案例，创建两个广告单元：横幅与插页。

3、代码逻辑，针对于Admob官方SDK，本人编写如下逻辑代码，进行广告接入：

AdmobLaunch.cs: 用于配置APPID，进行广告单元初始化

using System.Collections;

using System.Collections.Generic;

using UnityEngine;using GoogleMobileAds.Api;

public class AdmobLaunch : MonoBehaviour {

void Awake()

{ #if UNITY_ANDROID

string appId = "填写自己的AppId"; #elif UNITY_IPHONE

string appId = "";

#else

string appId = "unexpected_platform";

#endif

MobileAds.Initialize(appId); DontDestroyOnLoad (this.gameObject);

} // Use this for initialization

void Start () { }

// Update is called once per frame

void Update () {

}

#region GUI Button

/*

void OnGUI()

{

if (GUI.Button(new Rect(0, 200, 200, 200), "Request _ Interstitial "))

{

GoogleMobileAdsDemoScript_Insert.Instance.RequestInterstitial();

}

if (GUI.Button(new Rect(300, 200, 200, 200), "Show Ad Interstitial"))

{

GoogleMobileAdsDemoScript_Insert.Instance.Show();

}

GUI.Box(new Rect(600, 200, 600, 200), "is ready Interstitial : " + GoogleMobileAdsDemoScript_Insert.Instance.IsReady());

if (GUI.Button(new Rect(0, 600, 200, 200), "Request _ Banner "))

{

GoogleMobileAdsDemoScript_Banner.Instance.RequestBanner();

}

if (GUI.Button(new Rect(300, 600, 200, 200), "Show Ad Banner"))

{

GoogleMobileAdsDemoScript_Banner.Instance.Show();

}

if (GUI.Button(new Rect(600, 600, 200, 200), "destory Ad Banner"))

{

GoogleMobileAdsDemoScript_Banner.Instance.Destory();

}

if (GUI.Button(new Rect(0, 1000, 200, 200), "Request _ RewardedVideo "))

{

GoogleMobileAdsDemoScript_Video.Instance.RequestRewardedVideo();

}

if (GUI.Button(new Rect(300, 1000, 200, 200), "Show Ad RewardedVideo"))

{

GoogleMobileAdsDemoScript_Video.Instance.Show();

}

GUI.Box(new Rect(600, 1000, 600, 200), "is ready RewardedVideo : " + GoogleMobileAdsDemoScript_Video.Instance.IsReady());

}

*/

#endregion

}

GoogleMobileAdsDemoScript_Banner.cs: 横幅广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;

using System.Collections;

using GoogleMobileAds.Api;

using System;

public class GoogleMobileAdsDemoScript_Banner : MonoBehaviour {

    public BannerView bannerView;

    public static GoogleMobileAdsDemoScript_Banner Instance;

    void Awake()    {        Instance = this;    }    public void Start()    {

RequestBanner();

    }

      public void RequestBanner()    {

#if UNITY_ANDROID

string adUnitId = "填写自己的BannerId"; #elif UNITY_IPHONE

string adUnitId = ""; #else

string adUnitId = "unexpected_platform";

#endif if (bannerView != null)

bannerView.Destroy (); bannerView = new BannerView(adUnitId, AdSize.Banner, AdPosition.Bottom);

// // Called when an ad request has successfully loaded.

// bannerView.OnAdLoaded += HandleOnAdLoaded;

// // Called when an ad request failed to load.

// bannerView.OnAdFailedToLoad += HandleOnAdFailedToLoad;

// // Called when an ad is clicked.

// bannerView.OnAdOpening += HandleOnAdOpened;

// // Called when the user returned from the app after an ad click.

// bannerView.OnAdClosed += HandleOnAdClosed;

// // Called when the ad click caused the user to leave the application.

// //bannerView.OnAdLeavingApplication += HandleOnAdLeavingApplication;

AdRequest request = new AdRequest.Builder().Build();

        // Load the banner with the request.        bannerView.LoadAd(request);

    }    public void Show()    {

        bannerView.Show();    }

    public void Destory()    {

        bannerView.Destroy();

    }

    public void HandleOnAdLoaded(object sender, EventArgs args)    {

        MonoBehaviour.print("HandleAdLoaded event received");    }    public void HandleOnAdFailedToLoad(object sender, AdFailedToLoadEventArgs args)    {

        MonoBehaviour.print("HandleFailedToReceiveAd event received with message: "

                            + args.Message);

    }

    public void HandleOnAdOpened(object sender, EventArgs args)    {

        MonoBehaviour.print("HandleAdOpened event received");

    }

    public void HandleOnAdClosed(object sender, EventArgs args)    {

        MonoBehaviour.print("HandleAdClosed event received");

    }

    public void HandleOnAdLeftApplication(object sender, EventArgs args)

    {

        MonoBehaviour.print("HandleAdLeftApplication event received");

    }

}

GoogleMobileAdsDemoScript_Insert.cs: 插页广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;

using System.Collections;

using GoogleMobileAds.Api;

using System;

using UnityEngine.SceneManagement;

public class GoogleMobileAdsDemoScript_Insert : MonoBehaviour {

    private InterstitialAd interstitial;

    public static GoogleMobileAdsDemoScript_Insert Instance;

    void Awake()    {        Instance = this;

    }

    public void Start()    { RequestInterstitial();

    }

    public void RequestInterstitial()    {

#if UNITY_ANDROID

string adUnitId = "填写自己的InterstitialId"; #elif UNITY_IPHONE

string adUnitId = ""; #else

string adUnitId = "unexpected_platform";

#endif

if (interstitial != null)

interstitial.Destroy (); // Initialize an InterstitialAd.

interstitial = new InterstitialAd(adUnitId);

// // Called when an ad request has successfully loaded.

// interstitial.OnAdLoaded += HandleOnAdLoaded;

// // Called when an ad request failed to load.

// interstitial.OnAdFailedToLoad += HandleOnAdFailedToLoad;

// // Called when an ad is shown.

// interstitial.OnAdOpening += HandleOnAdOpened;

// // Called when the ad is closed.

interstitial.OnAdClosed += HandleOnAdClosed;

// // Called when the ad click caused the user to leave the application.

// //interstitial.OnAdLeavingApplication += HandleOnAdLeavingApplication;

// Create an empty ad request.

AdRequest request = new AdRequest.Builder().Build();        // Load the interstitial with the request.

        interstitial.LoadAd(request);

    }    public bool IsReady()

    {

        return interstitial.IsLoaded();

    }

    public void Show()

    {

//        if (IsReady())

//        {

            interstitial.Show();//        }

//        else {//            RequestInterstitial();

//        }

    }

    public void HandleOnAdLoaded(object sender, EventArgs args)

    {

        MonoBehaviour.print("HandleAdLoaded event received");

    }

    public void HandleOnAdFailedToLoad(object sender, AdFailedToLoadEventArgs args)

    {

        MonoBehaviour.print("HandleFailedToReceiveAd event received with message: "

                            + args.Message);

SceneManager.LoadScene( "LaunchScene" );

ZTBubble.GameUIForm.isclose = true;

    }    public void HandleOnAdOpened(object sender, EventArgs args)

    {

        MonoBehaviour.print("HandleAdOpened event received");

    }    public void HandleOnAdClosed(object sender, EventArgs args)    {

        MonoBehaviour.print("HandleAdClosed event received");

SceneManager.LoadScene( "LaunchScene" ); ZTBubble.GameUIForm.isclose = true;

    }

    public void HandleOnAdLeftApplication(object sender, EventArgs args)

    {

        MonoBehaviour.print("HandleAdLeftApplication event received");

    }

}

GoogleMobileAdsDemoScript_Video.cs: 激励广告接入逻辑，可配置广告单元不同状态的回调事件。

using UnityEngine;using System.Collections;using GoogleMobileAds.Api;using System;public class GoogleMobileAdsDemoScript_Video : MonoBehaviour {

    private RewardBasedVideoAd rewardBasedVideo;

    // Create an empty ad request.

    AdRequest request = new AdRequest.Builder().Build();

    public static GoogleMobileAdsDemoScript_Video Instance;

    void Awake()

    {        Instance = this;

    }    public void Start()    {        Init();

    }

    void Init()

    {

        // Get singleton reward based video ad reference.

        this.rewardBasedVideo = RewardBasedVideoAd.Instance;

        // Called when an ad request has successfully loaded.

//        rewardBasedVideo.OnAdLoaded += HandleRewardBasedVideoLoaded;

//        // Called when an ad request failed to load.

//        rewardBasedVideo.OnAdFailedToLoad += HandleRewardBasedVideoFailedToLoad;

//        // Called when an ad is shown.

//        rewardBasedVideo.OnAdOpening += HandleRewardBasedVideoOpened;

//        // Called when the ad starts to play.

//        rewardBasedVideo.OnAdStarted += HandleRewardBasedVideoStarted;

//        // Called when the user should be rewarded for watching a video.

//        rewardBasedVideo.OnAdRewarded += HandleRewardBasedVideoRewarded;//        // Called when the ad is closed.

//        rewardBasedVideo.OnAdClosed += HandleRewardBasedVideoClosed;

//        // Called when the ad click caused the user to leave the application.

//        rewardBasedVideo.OnAdLeavingApplication += HandleRewardBasedVideoLeftApplication;        this.RequestRewardedVideo();    }    public void RequestRewardedVideo()

    {

#if UNITY_ANDROID

        string adUnitId = "填写自己的RewardedVideoId"; #elif UNITY_IPHONE

            string adUnitId = ""; #else

            string adUnitId = "unexpected_platform"; #endif

        // Load the rewarded video ad with the request.        this.rewardBasedVideo.LoadAd(request, adUnitId);    }    public bool IsReady()

    {

        return rewardBasedVideo.IsLoaded();

    }

    public void Show()

    {        if (IsReady())

        {

            rewardBasedVideo.Show();

        }

        else {

            RequestRewardedVideo();

        }    }    public void HandleRewardBasedVideoLoaded(object sender, EventArgs args)    {        MonoBehaviour.print("HandleRewardBasedVideoLoaded event received");

    }

    public void HandleRewardBasedVideoFailedToLoad(object sender, AdFailedToLoadEventArgs args)

    {

        MonoBehaviour.print(

            "HandleRewardBasedVideoFailedToLoad event received with message: "

                            + args.Message);

    }    public void HandleRewardBasedVideoOpened(object sender, EventArgs args)    {        MonoBehaviour.print("HandleRewardBasedVideoOpened event received");

    }

    public void HandleRewardBasedVideoStarted(object sender, EventArgs args)    {

        MonoBehaviour.print("HandleRewardBasedVideoStarted event received");

    }    public void HandleRewardBasedVideoClosed(object sender, EventArgs args)    {        MonoBehaviour.print("HandleRewardBasedVideoClosed event received");    }    public void HandleRewardBasedVideoRewarded(object sender, Reward args)

    {

        string type = args.Type;

        double amount = args.Amount;

        MonoBehaviour.print(

            "HandleRewardBasedVideoRewarded event received for "

                        + amount.ToString() + " " + type);

    }

    public void HandleRewardBasedVideoLeftApplication(object sender, EventArgs args)

    {

        MonoBehaviour.print("HandleRewardBasedVideoLeftApplication event received");

    }

}

至此，Admob广告单元接入工作完成，创建一个空物体，将三个脚本进行挂载，运行程序，即可获得相应广告单元初始化输出信息。

4、发布应用，进行真机测试

在Unity编辑器下，我们无法进行广告单元测试，在此，可以将应用进行发布，安装到相应平台的移动设备或者模拟器进行测试（建议使用真机测试）。本次程序运行效果如下所示：

至此，所有流程已结束。