新晋神曲PPAP：比史上最洗脑20首神曲还魔性？！

新晋洗脑神曲再次以台风一般的速度强X了我们的耳朵……这首由日本（魔性）大叔Kazuhiko Kosaka扮演的虚拟人物DJ Piko-Taro演唱：

恩……歌词就是这么简单粗暴且没有营养的：
"I have a pen. I have an apple. Apple-pen!
I have a pen. I have [a] pineapple. Pineapple-pen!
Apple-pen. Pineapple-pen. Pen-Pineapple-Apple-Pen."

没有神逻辑，没有神联系，就是这么简单的笔菠萝苹果笔，凭借着深井冰中期的魔性舞蹈+比马里奥更抖腿的旋律，在Youtube上传一个月已经突破了5000万、分享数超过100万！

你们说洗脑歌到底为啥洗脑呢？《镜报》最近就总结了一些洗脑歌的神定律，已经评选出了“史上最洗脑的20首单曲”：

It's a frustrating thing most of us have experienced. A song gets stuck inside of your head, seemingly playing on a permanent loop. But what are the most difficult tunes to shift - and why do they get stuck in the first place?
这是一种让人很挫败的经历——一首歌盘旋在我们的脑子里，一遍又一遍的单曲循环播放，很难把它驱赶走。但是他们是如何在我们的脑内“占领高地”给我们洗脑的呢？

Well, now you can find out - because researchers have developed a mathematical formula to explain the phenomena. The experts claim the formula sheds light on why some musical combinations are unforgettable - and in some cases, inescapable. These include Happy by Pharrell Williams , the Village People's YMCA and Queen's Bohemian Rhapsody and We are the Champions.
幸运的是，现在我们终于能弄清楚了，研究人员列出了一个数学公式来解释这种魔性洗脑的现象了。专家解释道，这个公式能阐明为什么某些旋律是如此的让人难以忘怀，甚至挥之不去的原因。这些旋律包括了我们耳熟能详的歌曲，如Pharrell Williams的《Happy》，Village People的《YMCA》，Queen乐队的《Bohemian Rhapsody》和《We are the Champions》。

According to the research by the University of St Andrews, the recipe for an earworm has five key components. These are receptiveness - how you feel about the song - predictability, surprise, melodic potency - how good the 'hook' is - and rhythmic repetition.
圣安德鲁斯大学（始建于1413年的顶尖公立研究型大学）的研究人员称，制造洗脑神曲需要满足五个重要条件。这五个条件即感受力（你觉得歌曲如何）、预见性、惊喜、旋律的影响力（“钓钩”有多好）和有节奏的重复。

PS：脑子里满是一首歌的旋律，嘴里不由自主的哼出来，走到哪儿都挥之不去。这种现象叫做“耳朵虫”（earworm），指歌曲或音乐作品的某个片段不由自主的反复在某人的脑海里出现。

hook(叠句): 叠句是一种旋律或节奏模式，这种模式容易让人记住和"被钩住"，或能吸引听众听完这首歌——更重要的是，想要重复听这首歌。叠句是以商业为导向的通俗歌曲的重心所在。就是歌曲记忆点，一首好歌是由很多hook搭建起来的。

The exact formula was revealed as: Receptiveness + (predictability - surprise) + (melodic potency ) + (rhythmic repetition x 1.5) = earworm.
精确的计算公式是：感受力+（预见性- 惊喜）+（旋律的影响力）+（有节奏的重复x 1.5) =“耳朵虫”。

Bede Williams, of the University's School of Philosophical, Anthropological and Film Studies, looked at, among other things, a study into the nation's top 20 earworms, commissioned by Heinz to promote their new #cansong TV advert.
该校哲学、人类学和电影研究系的比德·威廉姆斯受亨氏公司（为KFC和必胜客提供番茄酱的食品公司）所托，查看了英国前20名魔性歌曲的研究，以帮助亨氏改进新的#罐头歌电视广告。

Bede, who is also research co-ordinator of the HARK project, which looks at our listening habits, said: "If you look at the songs which emerged from the research, they all have a distinctive rhythmic fingerprint - if we removed the melody they are recognisable by their rhythm alone.
比德还是“听”项目的研究协调员，该项目探究了人们的听歌习惯。比德说：“当你试听研究项目中的歌曲时，你会发现它们都有独特的节奏，即使我们去掉旋律，你也可以单凭节奏辨认出那是什么歌。”

以下就是英国人公认的“史上最洗脑的20首神曲”，你已经开始抖腿了？？

"If you think of the opening of ' We Will Rock You ' or the chorus of 'Who Let the Dogs out?' you'd be able to identify the rhythmic hook that persists throughout each song independent of the melody.
“如果你回想一下《We Will Rock You》的前奏或《Who Let the Dogs out?》的副歌部分，你就能辨认出贯穿于整首歌的节奏，它是独立于旋律之外的。

"For example, the titles Jingle Bells, Shake It off and Gangnam Style would be referred to in poetry as anapaests, as they all have a pattern of two short syllables followed by a longer one.
“例如，《铃儿响叮当》、《Shake It off》，《江南Style》，他们的歌词都是抑扬顿挫，又兼含韵律。

"Uptown Funk is a perfect example of the rhythms of an earworm. One of the many devices used by the producers of Uptown Funk to make the song an earworm is the long rhythmic build-up of repeated phrases towards the drop of the chorus, which unusually, does not have any actual melody.“
“《Uptown Funk》就是‘耳朵虫’的一个典型特例，这首歌是由同样的小节重复，这也是让我们记忆深刻的原因之一，虽然这个小节并没有什么旋律。”

当然除了这些歌，不得不说起，过年的时候“每条大街小巷，每个人的嘴里”这样魔音入耳的歌吧，让我们来读一下以下几句话：
“妹妹你坐船头，哥哥在岸上走，恩恩爱爱，纤绳荡悠悠。”

“你是电，你是光，你是唯一的神话，我只爱你，you’re my superstar”

“栀子花开啊开，栀子花开呀开，是淡淡的青春，纯纯的爱。”

“我的滑板鞋，时尚时尚最时尚。”

“杀马特杀马特，洗剪吹洗剪吹吹吹吹。”

“就这个feel，倍儿爽！”

“老爸，老爸，我们去哪里呀，有我在就天不怕地不怕。宝贝，宝贝，我是你的大树，一生陪你看日出。”

哈哈哈哈哈哈，失败了吧，毕竟“五十六个民族，五十六枝花，五十六个兄弟姐妹是一家”大家都读不出来。

（编辑：山风）