2018.8.11雅思写作解析(广告类)

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Task1：柱形图；4个国家在1950到2002的人口增长，以及2050的预测。 

Task2：Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on children and should be banned. To what extent do you agree or disagree? (2016.2.10原题)

注意审题：

1. 题目中的can表示猜测，针对儿童的广告可能有负面影响  

2.针对儿童的广告应该禁止

思路解析

个人立场：

一些对孩子们有负面影响的广告应该被禁止；一些有教育意义的广告不应该被禁止

针对儿童的广告可能的负面影响：

1. 广告可能会导致孩子们养成不健康的消费习惯和生活方式。

Advertisements targeting children will probably exert negative effects on the development of their consumption habits, behaviors and lifestyles. Being unable to distinguish right from wrong, children, compared with adults, are more likely to be swayed easily by advertisements with exaggerating slogans, bright colors and even deceiving information about products, thus making purchases without consideration or on impulse, which is especially true when celebrities they admire are employed to endorse a particular brand of goods such as snacks or toys.

2. 一些针对儿童的快餐类广告还可能会导致健康问题。

Advertisements aimed at children are usually found to be those promoting products like fast food meals, which might cause some serious health problems. The reason is that the food advertised often is junk food rich in calories and fat, with little or no nutritional value, an excessive intake of which will result in a series of diseases, ranging from obesity and diabetes to heart disease and diet disorder.

有些电视广告能提供有用信息(不应该禁止)：

1. 一些广告比较具有娱乐性，有比较高的艺术价值和教育价值。

Well-made children-oriented advertisements，sometimes regarded by consumers as a source of entertainment, are of high artistic and educational value. There are many advertisements about educational toys; Lego blocks and jigsaw puzzles, for example, can help to stimulate children's imagination and creativity.

2. 广告提供产品信息，能够帮助家长做出明智的购买决定。

Advertisements provide parents with plenty of information about products so that they can make prudent and careful purchasing decisions. For example, some toys contain equipment not suitable for under 5-year-old children, or contents that might be considered a choking hazard, or sharp.This kind of warning information is usually made clear in advertisements, therefore serving as an effective reminder when parents are shopping for toys.

参考范文

Advertising has been considered as an effective way to boost the sales of advertised products, which is widely used in diverse areas. However, some side effects produced by the advertisements especially those directed at children have aroused the concern among the public. From my perspective, these advertisements should be strictly regulated rather than banned.

It is undeniable that advertisements can inform consumers about new products and services, which helps children and parents make informed choices. The advertising campaigns not only allow consumers to get to know a variety of alternative goods, but also the distinctive features of each brand, hence children or their parents can make a comparison of those products and purchase the ones in need. Apart from that, advertising is an important source of entertainment which gives children a lot of fun. As many advertisements shown on TV are both educational and attractive to children, they can gain many benefits while watching. For example, those funny cartoon characters can teach children to dance or sing.

On the other hand, some negative influences should also be taken into consideration. Due to the fact that children have not developed physically and mentally to a full extent, they can be easily swayed by advertising. If the advertisements contain some misleading information, children may not have the ability to distinguish right from wrong, and consider the information or the specific action to be acceptable. Meanwhile, some of the advertisements can be deceptive. In order to pursue profits to a larger extent, some companies may deliberately exaggerate the advantages of their products and hide those potential risks. As a result, children may pester their parents to buy these products which turn out to be not exactly the same.

To summarize, children-aimed advertisements can bring both positive and negative effects. Instead of banning them, the government can attach tighter regulations in the procedure of examination and approval. At the same time, parents should take the responsibility of guiding children when the false advertisements occur.

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